Five new releases meant a more dynamic weekend at the Italian box office. Iron Man 3 easily retained the top spot for the second consecutive week with $2.7 million. Hansel and Gretel: Witch Hunters had a stronger debut than expected, grossing $1 million despite playing in less than half the theaters than Iron Man 3. Side Effects had a moderately successful opening considering the other options during its release date, grossing $715,782. Snitch was the only clear disappointment of the weekend, opening in sixth place with a mediocre $1,617 per-screen average in 206 theaters.
Box office results for Italy. May 3-5, 2013.
Iron Man 3 continued its spectacular run in Mexico, grossing $7.8
million over the weekend to bring its total in the Mexican box office to $35.8
Just below the superhero film, multi-week hold-overs Nosotros Los Nobles and The Croods occupied the second and third spots, respectively. Nosotros Los Nobles grossed $1.3 million over the weekend to take its domestic cume to a very successful $19.8 million. The Croods is one of the biggest hits of the year in Mexico, grossing $27 million in its seven week run. Identity Thief suffered in its opening weekend, only grossing $370,044. The U.S. comedy was passed over by Mexican audiences the same way This is 40 whimpered out of the box office. U.S. comedies have had a difficult time finding popularity in Mexico this year.
Specialty releases, however, found relative success with the opening of Trance and Spring Breakers. Danny Boyle's stylish psychological thriller opened in fifth place with a $1,527 average from 230 screens. Harmony Korine's neon-tinged subversive indie opened in 121 screens for a $1,734 average.
Box office results for Mexico. May 3-5, 2013.
Iron Man 3 benefitted from its North American opening weekend to score the highest grossing IMAX weekend in history. The film's $28.6 million weekend came from 562 screens worldwide, including record-breaking openings like a $63,000 per-screen average in China, a $77,000 per-screen average in Russia, and a $47,000 per-screen average in the Ukraine.
LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $28.6 million for the weekend in 592 IMAX® theatres worldwide, setting an all-time global IMAX opening weekend record. The film, which premiered in North America Friday, May 3, and returns star Robert Downey Jr. to his now-iconic title role, established several other IMAX records and benchmarks, including:
• The film generated $15.6 million domestically, setting a new IMAX opening-weekend record for May and establishing the second-best IMAX opening weekend in North America
• Multiple individual theatre opening weekend records with 27 IMAX theatres establishing new Friday records, and 22 setting new marks for Saturday
• Record-breaking IMAX openings in key territories, including China ($63,000 per screen), Russia ($77,000 per screen) and Ukraine ($47,000 per screen)
Iron Man 3 has now grossed $39.3 million in IMAX at the global box office, and the film overall has grossed $174.2 million domestically and $677 million globally so far.
Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios, said, "IMAX continues to be an in-demand format for premium, immersive moviegoing experiences like those created by Marvel's action-packed films, and we're very proud of the record-setting performance of Marvel's Iron Man 3 on IMAX screens around the world."
"Iron Man 3 is a bona fide global hit and the perfect property to kick off the summer season," said Greg Foster, Chairman and President of IMAX Entertainment. "Films like this form a strong foundation for our portfolio and we once again congratulate Marvel, Disney and the film's cast and crew for creating a film that so clearly resonates with IMAX fans around the world."