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'Neighbors' Primed For Great Start on May 08, 2014

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By Alex Edghill

Thursday Morning Update:  Neighbors rebounded nicely on Wednesday with a 35% bump to 7,210 tweets, up from Tuesday's 5,349 tweets. By comparison, The Other Woman had 4,978 tweets its Wednesday before release while This Is The End had 5,285 two days before its opening. Very impressive numbers overall here for the film, so much so that we are predicting $39 million for it on the weekend and top spot at the box office, dethroning the reigning champ The Amazing Spider-Man 2 in just its second weekend.  

Legends Of Oz: Dorothy's Return narrowly escaped a third straight decline as it rose a 'massive' three tweets on Wednesday to 1,327. Simply put the lack of increases and paltry levels for its genre all point to a flop this weekend. Almost embarrassing to compare it to recent animated family films, but Mr. Peabody And Sherman had 6,126 tweets its Wednesday before release, Rio 2 had 10,524 while The LEGO Movie had 18,155. We are predicting $4.5 million for it which is a long ways off from its reported $70 million price tag plus prints and advertising.

The Fault In Our Stars continues to steamroll the competition on Twitter and for good reason. It recently broke the record (held by One Direction) for the most liked video in YouTube history. On top of that there has been a couple memes floating around related to the book (#johning!) which have only helped. It has already become one of the most notable performances over the last five years on social media which is saying a lot. Paranormal Activity, Inception and The Purge are all films which come to mind as having ridden hugely popular online sentiment to huge riches and it would appear as though this is set to join the pantheon.

Top 15 Movies for Wednesday May 7th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 77,710 114,823 249,425 47.76%
2 (-) Maleficent 28,507 24,519 74,935 -13.99%
3 (-) The Amazing Spider-Man 2 23,307 17,156 64,546 -26.39%
4 (-) Divergent 14,106 14,732 44,711 4.44%
5 (+1) Godzilla (2014) 12,238 13,269 38,259 8.42%
6 (+1) X-Men: Days of Future Past 9,638 11,728 29,424 21.68%
7 (-2) Captain America: The Winter Soldier 12,253 11,466 37,433 -6.42%
8 (+2) Neighbors (2014) 5,349 7,210 19,457 34.79%
9 (+2) 22 Jump Street 4,732 6,520 15,196 37.79%
10 (+6) If I Stay 2,513 2,767 7,570 10.11%
11 (+3) Brick Mansions 2,769 2,668 8,123 -3.65%
12 (-3) Interstellar 7,831 2,551 10,776 -67.42%
13 (-5) Star Wars: Episode VII 7,897 2,295 13,836 -70.94%
14 (+7) A Million Ways to Die in the West 1,486 2,235 4,815 50.40%
15 (+11) Blended 957 1,959 3,836 104.70%
24 (-1) Legends of Oz: Dorothy's Return 1,324 1,327 4,307 0.23%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERCA: 'The Amazing Spider-Man 2' Passes $100M Mark on Tuesday; 'The Other Woman' Passes $50M on May 07, 2014

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By Daniel Garris

The Amazing Spider-Man 2 took in $6.24 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process, the second film in Sony's re-launched superhero franchise surpassed the $100 million mark yesterday. The Amazing Spider-Man 2 was up a healthy 21 percent over Monday, though it should be noted that Tuesday holds were strong in general yesterday due in part to Monday's grosses being deflated a bit by Cinco de Mayo. With a solid five-day take of $103.02 million, The Amazing Spider-Man 2 is currently running 1.6 percent ahead of the $101.39 million five-day start of last year's Thor: The Dark World and 5 percent behind the recent $108.22 million five-day take of Captain America: The Winter Soldier.

Fox's The Other Woman held steady in second place with $1.54 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was up an impressive 48 percent over Monday and down 41 percent from last Tuesday. The Other Woman surpassed the $50 million mark yesterday and continues to outpace expectations with a twelve-day take of $50.13 million. That places the film 16 percent ahead of the $43.10 million twelve-day gross of 2008's What Happens in Vegas.

Heaven is for Real held steady in third place with $0.848 million. Sony's break-out faith-based drama increased a strong 41 percent over Monday and was down 39 percent from last Tuesday. Heaven is for Real continues to distance itself significantly from pre-release expectations with a very strong $66.95 million through three weeks of release.

Disney's Captain America: The Winter Soldier took in $0.664 million to remain in fourth. The blockbuster superhero sequel was up 30 percent over Monday and down 51 percent from last Tuesday. Captain America: The Winter Soldier continues to impress in a big way with a 33-day take of $238.33 million. That leaves the film just $11.67 million away from clearing the $250 million domestic mark.

Rio 2 rounded out the day's unchanged top five with $0.441 million. The computer animated sequel was up 31 percent over Monday and down 40 percent from last Tuesday. With a 26-day take of $107.36 million, Rio 2 is currently running 7.5 percent behind the $116.10 million 26-day take of 2011's Rio.

NORTH AMERICA: 'The Amazing Spider-Man 2' Claims $96.8M in its First Four Days on May 06, 2014

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By Daniel Garris

The Amazing Spider-Man 2 led the way on Monday with $5.17 million. The expensive second film in Sony's re-launched superhero franchise was down 78 percent from Sunday's performance; a sure sign of the significant size of the film's family audience. The Amazing Spider-Man 2 has grossed $96.78 million through four days of release. That is towards the lower end of pre-release expectations and leaves the film just $3.22 million away from reaching the $100 million domestic milestone, a milestone the film is set to surpass today. The Amazing Spider-Man 2 is currently running 0.6 percent ahead of the $96.16 million four-day start of last year's Thor: The Dark World and 4.4 percent behind the recent $101.24 million four-day take of Captain America: The Winter Soldier.

Fox's The Other Woman held steady in second place with $1.04 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 70 percent from Sunday and down 46 percent from last Monday. The Other Woman continues to outpace expectations with an eleven-day take of $48.59 million. That places the film 16 percent ahead of the $41.82 million eleven-day gross of 2008's What Happens in Vegas. The Other Woman film will soon face new competition when Universal releases Neighbors on Friday.

Heaven is for Real claimed third place with $0.600 million on Monday. Sony's break-out faith-based drama was down77 percent from Sunday and down 41 percent from last Monday. Heaven is for Real continues to distance itself significantly from expectations with a very strong $66.10 million through 20 days of release.

Disney's Captain America: The Winter Soldier placed in fourth with $0.511 million. The blockbuster superhero sequel fell 76 percent from Sunday and 52 percent from last Monday. Captain America: The Winter Soldier continues to impress in a big way with a 32-day take of $237.67 million. That leaves the film just $12.33 million away from clearing the $250 million domestic mark.

Rio 2 rounded out the day's top five with $0.338 million. The computer animated sequel was down 86 percent from Sunday and down 41 percent from last Monday. The 25-day total for Rio 2 stands at a very solid $106.92 million.

'Divergent' Tops $250 Million At The Worldwide Box Office on May 05, 2014

divergent.jpgDivergent crossed the $250 million mark at the global box office over the weekend. The film starring Shailene Woodley and Theo James hit the major milestone as Lionsgate prepares to release three more sequel in the franchise, which is positioned to continue the global box office success of The Hunger Games and Twilight properties.

The official press release from Lionsgate:

Divergent Tops $250 Million At The Worldwide Box Office

Film Becomes Company's Highest-Grossing Domestic Release Outside The Hunger Games and Twilight Saga Franchises

SANTA MONICA, CA, and VANCOUVER, BC, May 5, 2014 - The first installment of the action-adventure franchise Divergent, released on Lionsgate's (NYSE: LGF) Summit Entertainment label, has broken the $250 million mark at the worldwide box office, the Company announced today. The film has already grossed $142.7 million at the domestic box office and another $108.3 million at the international box office where a strong opening in Spain led it to a $9.8 million weekend from 75 markets. Remaining territories still to open include Japan (July 12) and China.

Divergent is now the Company's highest-grossing domestic box office grosser outside The Hunger Games and Twilight franchises.

"Our Divergent franchise is off to a great start, and the film's strong holds domestically and internationally are a good indication that momentum is continuing to build," said Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger. "We're beginning production on the second installment, Insurgent, this month, and we expect the franchise to have tremendous and growing resonance for global audiences in the years to come."

The Company noted that book sales of the Divergent trilogy have surged to 21 million copies worldwide, up from 17 million at the time of the film's March 21 release. Summit is slated to release Insurgent on March 20, 2015, and Allegiant Parts 1 & 2 on March 18, 2016, and March 24, 2017, respectively.

Divergent stars Shailene Woodley, Theo James, Academy Award winner Kate Winslet and Ashley Judd and is directed by Neil Burger. Based on the smash best-selling book series by Veronica Roth, the Divergent franchise is produced by Lucy Fisher and Douglas Wick of Red Wagon Entertainment and Pouya Shabazian.

NORTH AMERICA: Weekend Actuals: 'The Amazing Spider-Man 2' Kicks off the Summer Movie Season with $91.6M on May 05, 2014

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By Daniel Garris

Sony's The Amazing Spider-Man 2 started the summer movie season with a $91.61 million debut this weekend. The expensive second film in Sony's re-launched Spider-Man franchise opened towards the lower end of pre-release expectations. While The Amazing Spider-Man 2 was off to a solid start this weekend, the start was also relativity soft compared to other superhero films in recent years that have kicked off the summer movie season during the first week of May; the most recent of which, Iron Man 3, having opened with $174.14 million last May.

Comparing The Amazing Spider-Man 2 to 2012's The Amazing Spider-Man is a bit tricky since that film opened on a Tuesday, but The Amazing Spider-Man 2 did debut in the same neighborhood as recent superhero films Thor: The Dark World and Captain America: The Winter Soldier. The Amazing Spider-Man 2 debuted 7 percent stronger than the $85.74 million launch of The Dark World this past November and 3.6 percent below the $95.02 million start of The Winter Solider last month. Without adjusting for ticket price inflation, The Amazing Spider-Man 2 delivered the 15th largest opening weekend ever for the month of May.

The Amazing Spider-Man 2 opened with $35.17 million on Friday (which included an estimated $8.7 million from evening shows on Thursday), was down just 6 percent on Saturday to take in $33.16 million and declined 30 percent on Sunday to gross $23.28 million. That gave the film an opening weekend to Friday ratio of 2.60 to 1. Initial holding power for The Amazing Spider-Man 2 was helped out by the film skewing a bit more towards family audiences and a bit less towards fan-driven audiences than is usual for a comic book based film on opening weekend.

Family audiences made up 33 percent of the film's overall audience this weekend, while the non-family audience breakdown for The Amazing Spider-Man 2 skewed towards male moviegoers (61 percent) and slightly towards moviegoers under the age of 25 (51 percent). With a solid B+ rating on CinemaScore, The Amazing Spider-Man 2 also appears to be going over a bit better with moviegoers than it has with critics. With that said, The Amazing Spider-Man 2 will face major direct competition later in the month from both Warner's Godzilla and Fox's X-Men: Days of Future Past.

Fox's The Other Woman continued its strong performance this weekend with a second place take of $14.41 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 42 percent, which represented a solid second weekend hold. With a stronger than expected ten-day start of $47.55 million, The Other Woman is running 18 percent ahead of the $40.34 million ten-day take of 2008's What Happens in Vegas (which fell 31 percent in its second weekend to gross $13.88 million). Clearly, The Other Woman is successfully serving as an alternative choice to the summer's early blockbuster fare, but the film will soon face more direct competition of its own when Universal releases Neighbors on Friday.

Heaven is for Real claimed third place with $8.60 million for the frame. Sony's break-out faith-based drama was down 40 percent from last weekend, as it continued to hold up well. Like The Other Woman, Heaven is for Real will also hope to continue to serve as an alternative for moviegoers not in the mood for early summer blockbuster fare. Heaven is for Real continues to distance itself from expectations with a very strong $65.50 million through 19 days of release.

Disney's Captain America: The Winter Soldier placed in fourth with $7.77 million. The blockbuster superhero sequel was down 52 percent from last weekend, as it understandably took a significant hit from the arrival of The Amazing Spider-Man 2 in the marketplace. In the bigger picture, Captain America: The Winter Soldier continues to impress in a big way with a 31-day take of $237.16 million. That leaves the film just $12.84 million away from clearing the $250 million domestic mark.

Fox's Rio 2 rounded out the weekend's top five with $7.71 million and in the process surpassed the $100 million domestic milestone this weekend. The computer animated film from Blue Sky Studios was down 44 percent from last weekend, as it also took a hit from The Amazing Spider-Man 2. Rio 2 has grossed $106.58 million through 24 days of release and will hope to re-stabilize next weekend.


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