Movie 43 is off to an atrocious start at the box office. Relativity reports that the raunchy comedy managed only $1.8 million on Friday for a paltry location average of $890 from 2,023 locations. Relativity estimates that it will make $5 million during its debut frame.
It's safe to say there won't be a Movie 44.
That haul is beyond depressing for a film that features appearances by Hugh Jackman, Emma Stone, Kate Winslet, Halle Berry, Naomi Watts, Richard Gere and Anna Faris, just to name a few. Any one of those actors could lead a film to a stronger opening on their own. The combined drawing power should have been enough to generate more interest.
Movie 43 is another example of how star power does not guarantee healthy grosses. It comes just one week after The Last Stand proved the same point by barely cracking the top 10 even though it marked a return to leading man territory for Arnold Schwarzenegger. Content is king. Movie-goers aren't just going to automatically show up to a movie because stars are in it. There needs to be an engaging story as well. (Or at least some very cool special effects.)
Raunch for raunch's sake is also not as popular as it once was. The Farrellys invigorated raunch with There's Something About Mary in 1998, but that comedy was a hit long before YouTube. If people want raunch today, they have plenty of options to chose from at home on their computer. It takes a lot to shock people in the age of YouTube.
Movie 43 makes three recent star-studded comedic duds look like blockbusters by comparison. 2010's How Do You Know took in only $48.7 million globally against a $150 million total budget that ballooned thanks to salaries for Paul Rudd, Owen Wilson, Reese Witherspoon and Jack Nicholson. 2011's The Big Year boasted the combined star power of Owen Wilson, Jack Black and Steve Martin, but it managed only $7.5 million globally. 2012's The Watch hit only $67.4 million worldwide despite the presence of Ben Stiller, Vince Vaughn and Jonah Hill.
LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures, a division of Viacom, Inc. (NASDAQ: VIAB), Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions, in association with Hasbro, today announced that G.I. Joe: Retaliation, the action-packed follow-up to the 2009 box office hit G.I Joe: The Rise of Cobra, will be digitally re-mastered into the immersive IMAX® 3D format and released to select IMAX® theatres internationally starting March 28 and for a one week run in North America beginning March 29.
"Dwayne Johnson has resonated well with IMAX fans, and we believe his strong global appeal, coupled with the action spectacle of G.I. Joe: Retaliation in IMAX 3D is sure to excite moviegoers," said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of G.I. Joe: Retaliation will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
Disney has announced that they'll release DreamWorks' The Fifth Estate, a biopic about Wikileaks founder Julian Assange, on 11/15/13.
The official press release for Jobs:
Open Road Films, in partnership with Five Star Feature Films, will release JOBS - the highly anticipated film chronicling the story of Steve Jobs' ascension from college dropout to one of the most revered creative entrepreneurs of the 20th century - nationwide on April 19, 2013. April 2013 marks the 37th anniversary of the founding of the Apple Computer Company. As previously announced, JOBS will premiere this Friday, January 25 as the closing night film at the 2013 Sundance Film Festival.
Directed by Joshua Michael Stern, written by Matthew Whitely, shot by Oscar-winning cinematographer Russell Carpenter and produced by Mark Hulme, JOBS details the major moments and defining characters that influenced Steve Jobs on a daily basis from 1971 through 2001. JOBS plunges into the depths of his character, creating an intense dialogue-driven story that is as much a sweeping epic as it is an immensely personal portrait of Steve Jobs' life.
The filmmakers strove for absolute authenticity in making the film, including shooting in the historic garage in Palo Alto, that served as the birthplace to Apple Inc. JOBS stars Ashton Kutcher, Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.