No, it isn't (duh), but no one seems to be watching much else.
Iron Man 3 stole all the headlines last weekend in the global box office. The third installment of the superhero franchise broke box office records and took the top spot in each of the territories it opened. A $21.2 million take in the U.K. led the charge until Wednesday's China numbers came in. Iron Man 3 is poised to be a global juggernaut, recording the highest single-day gross in Chinese box office history: an estimated $21.5 million. Iron Man 3 has grossed $307 million in its overseas run.
Iron Man 3 rolled out in Germany and Russia mid-week, where box office competition is limited to a slew of hold-overseas. Scary Movie 5 took advantage of the scaled release and won the top spot in its German premiere, while Russian hockey biopic Legend No.17 has held the top spot in Russia for two consecutive weeks.
Other major distributors are taking a conservative approach around Iron Man 3's global release. Universal is rolling out Jurassic Park 3D and Identity Theft to more territories this weekend, hoping to get a push from audiences looking for an alternative to the superhero movie. Identity Theft, a comedy about a fat, obnoxious American woman on a road trip with her hapless identity theft victim, might not be the easiest comedy to sell abroad. The comedy has grossed $34.5 million in 20 territories and will open in 8 additional countries this weekend. Mexico is the only potential market to stand out in that group; the only American comedy currently performing in the top ten is This is 40, struggling in 9th place after its second week with a gross under the half-million dollar mark. Identity Theft might walk away with an unexpected push from Mexico this weekend if it can find traction with local audiences.
Jurassic Park 3D will open in six more territories this weekend. France is the biggest market on that list. The competitive and saturated nature of the French box office, however, offers no guarantees. France, along with China, is one of the most competitive markets for any release. Audiences are eclectic, loyal to domestic films, and see a great diversity of new releases each week to create one of the most dynamic markets in the world. I'm not sure how a 3D re-conversion/release will fare with French audiences, but its $7 million overseas total is already a good return for a film that cost $10 million to re-package under the glossy new 3D technology.
Paramount will be happy after G.I. Joe: Retaliation surpassed its predecessor with an overseas total that currently stands at $232.7 million. The China release has been a big success, grossing over $50 million. Iron Man 3 will likely slow down its performance; the big story of the weekend might be how G.I. Joe fares in China with the release of Iron Man 3 in full swing. G.I. Joe will release in Japan, its last remaining major territory, on June 8. Meanwhile, Hansel and Gretel: Witch Hunters will try their luck in Italy, where it will open this weekend.
You can take a look at which films performed best last weekend by accessing our weekly territory-by-territory rundown of the global box office's top markets.
No Iron Man? No problem. The German box office had three films in the top ten break the $1 million mark despite the country being one of the few major territories to not premiere Iron Man 3. Scary Movie 5 took advantage of the vacancy and won the top spot at the box office, grossing $2.5 million. It was twice the amount that Oblivion made in its third week in Germany; the Tom Cruise film settled for second place with $1.2 million to reach a $6.7 million total in Germany. Mama dropped 27% and still managed to bring in $1 million over the weekend. Steven Soderbergh's Side Effects opened in number 6 with a strong $3,737 per-screen average.
Box office results for Germany. April 26-28, 2013.
Iron Man 3 was the only film in the Spanish box office to break the $1 million mark over the weekend. The superhero film grossed $4.9 million in its opening weekend. No other films were able to bring sufficient interest in Spain. The most telling statistic of the weekend, apart from the expected reign of Iron Man atop the box office, came in the 39% box office climb that The Croods had in its sixth week in release. Apparently, other alternatives were of little interest to the Spanish public. The Croods has already grossed $15.6 million in the country and placed ahead premieres like Combustion and Ayer No Termina Nunca.
Box office resutls for Spain. April 26-28, 2013.
Iron Man 3 grossed $14.9 million in france over the weekend, taking the top spot after screening in 740 locations. The power of the French market, however, allowed hold-overs to continue to thrive. Last week's top film, Les Profs, only fell 16% to second place with a $5.5 million take. Les Profs is a certified hit in France, grossing $14.5 million after two weeks in release. Three other French films were able to maintain strong grosses as Iron Man 3 packed theaters. L'ecume des Jours opened in fourth place with a $2.5 million weekend in only 45 screens. La Cage Doree took in $1.8 million for its respective premiere in 232 screens. Les Gamins only fell 18% in its second week, adding $2.4 million to its $6.5 million cume in France. Oblivion, The Host, and The Grandmaster were the films most affected by Iron Man. Each of those films dropped over 45%, and with the exception of Oblivion's $1.2 million gross, failed to break $1 million mark over the weekend.
Box office results for France. April 26-28, 2013.