A $21.2 million weekend from Iron Man 3 dominated the market at the U.K. box office. Iron Man 3 is now Marvel's second highest grossing film in the U.K. after The Avengers. Audiences didn't seem very willing to watch anything else over the weekend, as per-screen averages dropped across the board for every other title. The Croods was the weekend's strongest hold-over, falling a mere 11% in its sixth week. The animated film has already grossed a $37.2 million cume in the U.K. Oz: The Great and Powerful is showing resiliency by staying in the top ten after 12 weeks in release, reaching a $22.8 million cume in the U.K.. Oz's $444 per-screen average doesn't even remotely compare to Disney's other release, Iron Man 3, which averaged an overwhelming $38,225. Another telling statistic from the weekend sheds negative light on Oblivion's hold-over potential: Iron Man 3 grossed 33% more in one weekend than the Tom Cruise film has been able to bring in during its three weeks in release.
Box Office Results for the United Kingodm. April 26-28, 2013.
Iron Man 3 recorded the all-time biggest industry opening for an April release in Italy. The superhero film grossed $9 million over the weekend to bring its Italian cume to $11.1 million. The $10,492 per-screen average is the highest among current releases in the country. Scary Movie 5 ceded the top spot to Tony Stark and fell to third place in it second week. The horror spoof has still proved successful in Italy, grossing $1 million over the weekend to bring its total to $3.5 million. Olympus Has Fallen was the only other film to break $1 million over the weekend, bringing its total to $3.3 million. Tom Cruise's Oblivion slipped out of contention in its third week in release. The sci-fi film is slowly creeping towards the $5 million, which it should reach before next weekend.
Box Office Results for Italy. April 26-28, 2013
LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $7.1 million in 113 IMAX® theatres since its open on Wednesday, April 24, through yesterday. The debut broke IMAX opening records in Taiwan, the Netherlands, Brazil and the Philippines.
Iron Man 3's international IMAX performance is currently tracking ahead of the pace set last year by Marvel's The Avengers, which also featured star Robert Downey Jr. in the iconic Iron Man role. Iron Man 3 averaged $63,000 per IMAX engagement over its strong debut weekend abroad.
Overall, Iron Man 3 enjoyed a staggering $198.4 million international debut, according to studio estimates, opening No. 1 in each of the 42 international markets in which it premiered this past weekend, trumping the $185 million foreign opening established by The Avengers in 2012. Iron Man 3 opens May 1 in China and May 3 in North America.
"The performance of Marvel Entertainment properties in IMAX has been nothing short of sensational and Iron Man 3 has just raised the bar another notch," said Greg Foster, Chairman and President of IMAX Entertainment. "We congratulate Marvel and filmmaker Shane Black for creating yet another film that so clearly resonates with IMAX audiences around the world."
MONDAY UPDATE: Disney is reporting even more robust numbers for the overseas opening of Iron Man 3. The superhero film fell just shy of breaking the $200 million mark on its first week, grossing an estimated $198.4 million in 42 territories. This represents about 79% of the global market, with upcoming releases still scheduled in major territories like Russia, China, and Germany.
The global cume includes $7.1 million grossed from 113 IMAX screens, a $63,000 per-screen average. The grosses set new IMAX opening records for Taiwan, the Netherlands, Brazil and the Philippines.
SUNDAY UPDATE: Iron Man 3 broke multiple box office records this weekend, grossing $195.3 million in 42 territories a week ahead of its U.S. release.
Iron Man 3 recorded the highest opening weekend ever in Argentina, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Vietnam. The third entry in Marvel's Iron Man franchise is #1 in every market and now holds the record for the biggest opening weekend of all time in Latin America and Asia Pacific.
The U.K. leads the charge, bringing in $21.5 million of the overseas total. South Korea is not far behind with $19.2 million. The film grossed $18.4 million in Australia and won the second highest opening weekend of all time in Mexico with $16.1 million. Iron Man 3 grossed $14.7 million in France and holds Brazil's third biggest opening weekend with $12.3 million.
Oblivion finally slowed down, facing direct competition from Iron Man 3. The Tom Cruise sci-fi film grossed$12.8 million with no new openings over the weekend. Oblivion has grossed $134.1 million overseas and has a global cume of $198.8 million. A May 10 China release will be sandwiched between Iron Man 3 (May 1) and Django Unchained (May 12), where Tom Cruise'sis drawing power in China will be put to the test.
G.I. Joe: Retaliation brought in $10.2 million over the weekend to raise its overseas total to $232.7 million. It has benefited from a strong performance in China, where it has grossed $50 million in two weeks in release. The global cume for the film is $349 million.
The Croods crossed the $300 million benchmark this weekend, reaching an overseas total of $308 million. The new film from Dreamworks Animation is now the 25th most successful animated film of all time at the global box office. The Croods has a global cume of $471 million.
FRIDAY UPDATE: Iron Man 3 has gorssed $36.5 million in 27 territories. The Robert Downey superhero film opened in 15 additional markets on Thursday after a record breaking opening day in 12 territories on Wednesday. The film grossed $3.6 million in the U.K. and $3 million in South Korea on its opening day. Leading markets include Australia, where the film has grossed a commanding $8.1 million ahead of the weekend. Iron Man 3 will be released in China on May 1st.
THURSDAY: Iron Man 3 opened in twelve territories on Wednesday and grossed an estimated $13.2M in its first day in release.
The film made $3.4 million in Australia, the second biggest opening day gross for a Marvel film after The Avengers. It is #3 all-time in the superhero category for opening day grosses, trailing behind The Avengers and The Dark Knight Rises. It reached the $600,000 mark in nearby New Zealand, representing the second-highest Marvel and Disney opening day after The Avengers.
Iron Man 3 took in $3 million in France and posted the best opening day numbers of the year in Italy with $2.1 million. The film broke the opening day record in the Philippines with $1.5 million, the best first-day performance of all-time in the country. It broke the same record in Taiwan, posting the highest grossing opening day with $1.4 million.
Check back with us in the coming days as we bring you the latest updates on the overseas premiere of Iron Man 3 and all the news from the global box office.