By Alex Edghill
Thursday Morning Update: Brick Mansions overtook The Other Woman for the first time during the week on Wednesday as it rose 63% to 5,909 tweets, up from 3,628 tweets on Tuesday. By comparison, Sabotage had 895 tweets its Wednesday before release while Fast And Furious 6 had 113,395 tweets. I expect a ratio in the region of 6,000 and with 20,000 tweets total from Monday to Thursday a beginning of just above $3 million on Friday and $8.5 million over the full weekend looks likely.
The Other Woman had a large tumble as was expected on Wednesday, falling 46% to 4,978 tweets, down from its premiere-fueled 9,149 tweets on Tuesday. By comparison, Bad Teacher had 5,703 tweets its Wednesday before release while That Awkward Moment had 11,523. Its clear to see that the premiere was responsible for much of its huge bump yesterday, but now with that news falling by the wayside it would seem like 24,000 tweets should be its cap on the week. Bad Teacher had a ratio of just over 1,800 while That Awkward Moment was at 9,185 for its Friday box office tally and I would expect Woman to slot into the 4,000 range as its core demo should be close to Teacher (with a bump for the premiere). Look for $16.5 million over the weekend and top spot at the box office over the waning Captain America: Winter Soldier.
The Quiet Ones cracked 1,500 tweets, barely, for the first time on the week as it rose a scant 6% on Wednesday. By comparison, Oculus had 8,465 tweets its Wednesday before release, while Paranormal Activity: The Marked Ones had 8,763. Yes, nothing much happening here, and even with a decent bump on Thursday thanks to midnight showings its going to struggle to hit $5 million on the weekend even with a ratio on the lower end for the horror genre.
Top 15 Movies for Wednesday April 23rd
|2 (-)||Captain America: The Winter Soldier||27,001||19,901||71,989||-26.30%|
|3 (-)||Avengers: Age of Ultron||20,157||19,144||42,861||-5.03%|
|4 (-)||The Fault in Our Stars||19,388||17,960||56,025||-7.37%|
|5 (-)||The Amazing Spider-Man 2||15,154||17,048||47,808||12.50%|
|6 (-)||Godzilla (2014)||9,389||7,369||35,135||-21.51%|
|7 (+3)||Brick Mansions||3,628||5,909||12,553||62.87%|
|8 (-)||Heaven is for Real||7,601||5,029||21,086||-33.84%|
|9 (-2)||The Other Woman (2014)||9,149||4,978||17,389||-45.59%|
|10 (+1)||Neighbors (2014)||3,417||4,424||11,704||29.47%|
|12 (-3)||X-Men: Days of Future Past||3,734||3,355||10,854||-10.15%|
|13 (-1)||If I Stay||3,401||2,887||10,290||-15.11%|
|14 (+2)||22 Jump Street||2,092||2,347||7,125||12.19%|
|15 (+8)||12 Years a Slave||1,593||2,211||5,623||38.79%|
|19 (+5)||The Quiet Ones||1,482||1,585||4,418||6.95%|
By Daniel Garris
Heaven is for Real was up two spots from Monday to move into first place on Tuesday with $2.44 million. Sony's low-budget faith-based drama was down just 2 percent from Monday. Heaven is for Real continues to exceed expectations with an impressive seven-day start of $34.48 million and with the exception of Monday's hold, continues to display strong initial holding power. Heaven is for Real is currently running 17 percent ahead of the $29.46 million seven-day take of 2010's The Last Song.
Disney's Captain America: The Winter Soldier held steady in second with $2.21 million. The blockbuster 3D superhero sequel from Marvel was down 15 percent from Monday and down 53 percent from last Tuesday. Captain America: The Winter Soldier has grossed $205.30 million through 19 days and is set to surpass the $206.36 million final domestic gross of last year's Thor: The Dark World today. The Winter Soldier is currently running 20 percent ahead of the $171.22 million 19-day take of The Dark World.
Fox's Rio 2 fell two spots from Monday to land in third place on Tuesday with $1.93 million. The 3D computer animated sequel from Blue Sky Studios was down 28 percent from Monday's inflated post-Easter performance and down 55 percent from last Tuesday. Rio 2 has grossed a very solid $79.65 million through twelve days of release. That places the film 7 percent behind the $86.06 million twelve-day take of 2011's Rio.
Warner's Transcendence grossed $1.03 million to remain in fourth. The pricey sci-fi film starring Johnny Depp was up an encouraging 4 percent over Monday, but still continues to perform very poorly in the bigger picture, especially with its price tag in mind. Transcendence has grossed just $12.92 million in its first five days of release, which places it 7 percent behind the $13.85 million five-day start of 2007's Grindhouse.
Bears experienced a strong boost from Earth Day, as the latest nature documentary from Disneynature was up 42 percent and one spot from Monday to claim fifth with $0.931 million. Despite yesterday's performance, Bears is still performing a bit below expectations with a five-day take of $6.36 million. That places the film 12 percent behind the $7.21 million five-day start of 2011's African Cats.
Open Road's A Haunted House 2 was down one spot and 8 percent from Monday to finish in sixth with $0.615 million. The low-budget horror comedy sequel starring Marlon Wayans has grossed an underwhelming $10.12 million in five days, placing it 49.5 percent behind the $20.05 million five-day take of last year's A Haunted House.
By Alex Edghill
Wednesday Morning Update: The Other Woman held its Hollywood premiere Monday night, leading to a massive 180% increase in buzz on Tuesday to 9,149 tweets, up from 3,262 tweets on Monday. Always nice to see big numbers and such a hefty increase in a release week for a film though I must say that premiere buzz such as this usually does little more than pad the ratio come weekend as we have seen countless times. Especially at a high fashion premiere such as this, so I am taking these numbers with a whole lot of salt. By comparison, Bad Teacher had 5,323 tweets its Tuesday before release while That Awkward Moment had 7,145. I am very interested to see how Wednesday's numbers look and how much of a fall if any it will receive as the premiere buzz wanes. Regardless of how the premiere numbers are interpreted this remains the clear cut favourite amongst the new openers.
Brick Mansions saw a very modest 20% bump in buzz on Tuesday to 3,628 tweets, up from Monday's 3,016 tweets. By comparison, Sabotage had 1,348 tweets its Tuesday before release while Fast And Furious 6 had 88,945 tweets. With a unique name it has been relatively simple to grasp virtually all mentions for the film, unlike Sabotage which had a much more restrictive string to weed out false positives, as such I'm not so sure the final box office will be too different for both of them. Double digits is more than wishful thinking at this point.
With a sub-10% increase on Tuesday and less than 1,500 tweets The Quiet Ones is officially DOA. Indie horrors such as this traditionally have relied on online buzz heavily to succeed but with these lackluster numbers from Twitter I have a hard time seeing it pass $5 million over the weekend. The dip itself isn't the problem, more the overall lack of buzz, and if horror fans (who are very vocal on Twitter in general) aren't chatting about it then its going to have a hard time doing much of anything. Oculus had 6,240 tweets its Tuesday before release, while Paranormal Activity: The Marked Ones had 6,320.
Top 15 Movies for Tuesday April 22nd
|2 (-)||Captain America: The Winter Soldier||25,087||27,001||52,088||7.63%|
|3 (+8)||Avengers: Age of Ultron||3,560||20,157||23,717||466.21%|
|4 (-1)||The Fault in Our Stars||18,677||19,388||38,065||3.81%|
|5 (-)||The Amazing Spider-Man 2||15,606||15,154||30,760||-2.90%|
|6 (-2)||Godzilla (2014)||18,377||9,389||27,766||-48.91%|
|7 (+7)||The Other Woman (2014)||3,262||9,149||12,411||180.47%|
|8 (-2)||Heaven is for Real||8,456||7,601||16,057||-10.11%|
|9 (+1)||X-Men: Days of Future Past||3,765||3,734||7,499||-0.82%|
|10 (+6)||Brick Mansions||3,016||3,628||6,644||20.29%|
|11 (-2)||Neighbors (2014)||3,863||3,417||7,280||-11.55%|
|12 (-4)||If I Stay||4,002||3,401||7,403||-15.02%|
|13 (-6)||How to Train Your Dragon 2||4,054||3,253||7,307||-19.76%|
|14 (+5)||Rio 2||2,056||2,551||4,607||24.08%|
|24 (+1)||The Quiet Ones||1,351||1,482||2,833||9.70%|
By Daniel Garris
After placing in a close third over the weekend, Fox's Rio 2 moved back into first place on Monday with $2.68 million. The 3D computer animated sequel from Blue Sky Studios was down just 43 percent from Sunday and essentially unchanged from last Monday, as the Monday after Easter is traditionally a very strong day for family films. Rio 2 has grossed a very solid $77.72 million through eleven days of release. That places the film 8 percent behind the $84.15 million eleven-day take of 2011's Rio (which fell 42 percent to take in $3.34 million on the Monday after Easter).
Disney's Captain America: The Winter Soldier placed in a very close second with $2.595 million. The blockbuster 3D superhero sequel from Marvel was down 55 percent from Sunday and down a healthy 25 percent from last Monday. Captain America: The Winter Soldier has grossed $203.096 million through 18 days and will soon surpass the $206.36 million final domestic gross of last year's Thor: The Dark World. The Winter Soldier is currently running 22 percent ahead of the $169.28 million 18-day take of The Dark World.
Heaven is for Real took third place on Monday with $2.49 million. The low-budget faith-based drama from Sony was down 61 percent from Sunday, which was quite understandable given the film's strong daily hold on Easter Sunday. Heaven is for Real surpassed the $30 million mark yesterday and continues to outpace expectations with an impressive six-day start of $32.04 million. That is 15.5 percent stronger than the $27.73 million six-day take of 2010's The Last Song. With the aid of strong word of mouth, Heaven is for Real is likely to hold up nicely going forward.
Warner's Transcendence claimed fourth place with $0.997 million. The pricey sci-fi film starring Johnny Depp was down 56 percent from Sunday. Transcendence has grossed an extremely disappointing $11.88 million in its first four days of release. That represents a very poor performance given the film's price tag and is quite similar to the $12.86 million four-day start of 2007's Grindhouse. Given its performance thus far, Transcendence looks to fade away from theatres quickly.
Open Road's A Haunted House 2 rounded out the day's top five with $0.665 million. The low-budget horror comedy sequel starring Marlon Wayans fell 62 percent from Sunday, which represented one of the day's poorer daily percentage holds among wide releases. A Haunted House 2 is performing below expectations with a four-day start of $9.51 million and is currently running 50 percent behind the $19.08 million four-day start of last year's A Haunted House.
After a lackluster start over the weekend, Bears experienced the day's strongest percentage hold among wide releases, as it was down just 28 percent from Sunday to land in sixth with $0.653 million. The latest nature documentary from Disneynature should have another great hold today thanks to Earth Day. Bears has grossed $5.43 million in four days, which places it 18.5 percent behind the $6.66 million four-day take of 2011's African Cats.
By Daniel Garris
Disney's Captain America: The Winter Soldier took in $25.59 million this weekend to lead the weekend box office for a third consecutive frame. The blockbuster 3D superhero sequel from Marvel surpassed the $200 million domestic milestone on Sunday, making it the second release of 2014 to reach the milestone (The LEGO Movie being the first). Captain America: The Winter Soldier was down 38 percent from last weekend, which indicates that strong word of mouth is really starting to kick in for the film. With a 17-day take of $200.50 million, Captain America: The Winter Soldier is now running 19 percent ahead of the $167.92 million 17-day gross of last year's Thor: The Dark World and will soon surpass that film's final domestic gross of $206.36 million.
Heaven is for Real exceeded its rapidly rising expectations this weekend with a second place start of $22.52 million. The low-budget faith-based drama from Sony moved into second place for the weekend, just ahead of Rio 2, after experiencing an especially strong hold on Easter Sunday. Heaven is for Real has grossed $29.56 million in its first five days of release. With a five-day to three-day ratio of 1.31 to 1, Heaven is for Real clearly built up major momentum once the weekend arrived and as it went on, as moviegoers were in the mood to catch the film over Easter weekend. The five-day start for Heaven is for Real was an impressive 16 percent stronger than the $25.39 million five-day launch of The Last Song over Easter weekend back in 2010.
Heaven is for Real took in $7.85 million on Good Friday, increased 5 percent on Saturday to take in $8.27 million and fell just 23 percent on Sunday to gross $6.39 million. The film's opening weekend to Friday ratio of 2.87 to 1 was extremely strong for a faith-based film over Easter weekend and is a very good early sign going forward. The film's A rating on CinemaScore is also a strong sign for the film. The audience breakdown for Heaven is for Real skewed heavily towards female moviegoers (62 percent) and slightly towards moviegoers 35 years and older (51 percent).
Fox's Rio 2 was down one spot from last weekend to place in third with $22.16 million. The 3D computer animated sequel from Blue Sky Studios fell 44 percent. That represented a harsher second weekend decline than 2011's Rio experienced, when it fell 33 percent to gross $26.32 million. Rio 2 has grossed $75.05 million through ten days of release. That is 7 percent softer than the $80.81 million ten-day take of Rio, but Rio 2 is still performing well in its own right, especially when considering its strength overseas. With the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2, Rio 2 is likely to stabilize going forward.
Warner's Transcendence bombed this weekend with a fourth place start of just $10.89 million. The pricey sci-fi film starring Johnny Depp had been widely expected to get off to a lackluster start this weekend, but the film was ultimately unable to live up to its relatively modest expectations for a film of its cost. Clearly, the film's largely negative critical reviews didn't help matters this weekend. The opening weekend performance of Transcendence was quite similar to the $11.59 million launch of Grindhouse over Easter weekend back in 2007.
Transcendence opened with $4.81 million on Friday (with an alarmingly high $850,000 of that total coming from Thursday night shows), fell a harsh 21 percent on Saturday to take in $3.82 million and slid 41 percent on Sunday to gross $2.25 million. The film's opening weekend to Friday ratio of 2.26 to 1 was soft for a film aimed at adult audiences over Easter weekend. The audience breakdown for the film skewed towards male moviegoers (56 percent) and moviegoers over the age of 25 (56 percent). Transcendence looks to fade away from theatres quickly, especially with it having received a disappointing C+ rating on CinemaScore.
Off to a lackluster start of its own this weekend was Open Road's A Haunted House 2. The low-budget horror comedy sequel starring Marlon Wayans debuted in fifth with $8.84 million. That was below pre-release expectations and was a disappointing 51 percent softer than the $18.10 million start of last year's A Haunted House. A Haunted House 2 opened with $4.05 million on Friday, fell 25 percent to take in $3.03 million on Saturday and declined 42 percent on Sunday to gross $1.77 million. That placed the film's opening weekend to Friday ratio at just 2.19 to 1. A Haunted House 2 received an underwhelming B- rating on CinemaScore and is extremely likely to be front-loaded towards its opening weekend performance.
The weekend's other new wide release, Bears, debuted in tenth with $4.78 million. The latest nature documentary from Disneynature opened softer than was widely anticipated and 20 percent below the $6.00 million start of African Cats over Easter weekend back in 2011. However, it should be noted that African Cats did have the added advantage of having Earth Day fall on its opening Friday. With Earth Day falling this coming Tuesday, Bears is likely to hold up nicely during the midweek. The film received a strong A rating on CinemaScore.