WASHINGTON D.C. -- Aubrey Plaza will receive the "CinemaCon® Breakthrough Performer of the Year Award" at this year's CinemaCon, it was announced today by the convention's Managing Director Mitch Neuhauser. CinemaCon, the largest and most important convention for the motion picture theatre industry, will be held from April 15-18, 2013 at Caesars Palace in Las Vegas at which time more than 5,000 industry members will be gathering. Plaza will be presented with this special honor at the "CinemaCon Big Screen Achievement Awards" ceremony to take place on Thursday evening, April 18, in The Colosseum at Caesars Palace. The Coca-Cola Company, the official presenting sponsor of CinemaCon, will host the final night gala awards program.
"Aubrey Plaza has already been delighting audiences on the hit television series 'Parks and Recreation' and was seen in 2012's sleeper hit 'Safety not Guaranteed.' With her upcoming starring role in the all-star comedy ‘The To Do List,' Aubrey Plaza is poised to breakout as one of Hollywood's hottest new comedic actresses," noted Neuhauser. "We are thrilled to be able to honor her as this year's ‘CinemaCon Breakthrough Performer of the Year.'"
Plaza will star later this summer alongside an all-star comedy cast including Johnny Simmons, Bill Hader, Alia Shawkat, Sarah Steele, Rachel Bilson, Christopher Mintz-Plasse, Donald Glover, Scott Porter, Andy Samberg, Connie Britton and Clark Gregg in CBS Films' "The To Do List" releasing this August. A comedy about close friends and a special summer project, the film is loosely inspired by the real-life adventures of first-time writer/director Maggie Carey. Set in 1993, valedictorian Brandy Klark wants to shed her uptight image before college, so she assembles a to-do list of all the "activities" she missed out on in high school. Quickly realizing that she's way out of her depth, Brandy solicits her best friends, older sister and burnt-out boss for their help and advice. Plaza can also be heard later this summer in "Monsters University," which will be released by Walt Disney Studios Motion Pictures on June 21, 2013, and she recently wrapped production on "A Many Splintered Thing," in which she stars opposite Chris Evans, Giovanni Ribisi, Anthony Mackie, Luke Wilson and Michelle Monaghan.
Plaza most recently starred in the critically acclaimed feature "Safety Not Guaranteed," which earned her a 2012 ALMA Award for "Favorite Movie Actress - Comedy/Musical." Additional film credits include "A Glimpse Inside the Mind of Charlie Swan III," "Damsels in Distress," "Scott Pilgrim vs. The World" and "Funny People." On television, Plaza stars in the Emmy-nominated comedy series "Parks and Recreation" with Amy Poehler.
Washington, D.C. and North Hollywood, Calif. -- The National Association of Theatre Owners (NATO) is pleased at the significant improvement in enforcement of the voluntary ratings system at the nation's movie theaters.
According to the Federal Trade Commission (FTC) report (http://www.ftc.gov/opa/2013/03/mysteryshop.shtm) on the results of its undercover shopper survey of ratings enforcement at the nation's entertainment retailers, movie theaters have shown "marked improvement in box office enforcement" with 76% of underage shoppers turned away from R-rated movies, compared to 67% in the last survey.
NATO President and CEO John Fithian stated, "We are proud of the significant improvement in ratings enforcement at America's movie theaters and we renew our commitment to parents to continue to improve. We also congratulate our colleagues in video game retail for their industry leading levels of enforcement."
"This report and its results continue to reinforce the importance and effectiveness of the voluntary ratings system," Fithian continued. "As the Supreme Court noted in its decision in Brown v. EMA, retailers' voluntary enforcement of the ratings provide an effective alternative to state regulation. We will continue to do our part in enforcing the voluntary ratings system that allows creators to create and parents to make informed decisions about their children's entertainment."
Basingstoke, 25th March 2013- Eclipse Cinemas, Bundoran, has today become the first cinema complex in Ireland to be fully converted to Sony 4K. Eclipse Cinemas are an Irish independent cinema group which have had 12 Sony 4K projectors installed across two of its three venues, Bundoran in Co Donegal & Downpatrick in County Down. These will also be equipped with the Sony 3D solution, allowing cinema-goers to enjoy the best possible picture quality and entertainment experience.
The installation also means Eclipse Cinemas now has the ability to offer new services beyond traditional mainstream content, such as comedy, sports, music, theatre, opera, multi-user big screen gaming and cultural events. The organisation already plans to screen live Irish sporting events such as Six Nations Rugby, International Football and Gaelic Games, offering customers an alternative solution to watching it at home that brings a taste of the atmosphere and occasion right inside the cinema.
John O'Connell, Director of Eclipse Cinemas commented: "We are truly excited to be bringing the 4K offering to our customers. We always aim to go the extra mile and provide our customers with the best possible cinema experience and having Sony 4K projectors installed means we are taking it to a whole new level. Eclipse Cinemas' customers can now enjoy the mainstream and alternative content with crystal clear picture quality and sound."
David McIntosh, Director, Sony Europe, commented: "Sony is delighted to partner with Eclipse Cinemas. Having 12 Sony 4K digital projector systems installed allows customers of Eclipse Cinemas to enjoy a full range of alternative content and blockbuster releases projected in outstanding picture quality. Eclipse Cinemas will also be offering Sony's 3D solution across eight of its projectors, allowing their customers to have the full 3D picture experience thanks to Sony's cinema technology."
With Sony's Virtual Print Fee (VPF) programme, the transition to digital is easier and more affordable. Sony helps shoulder the costs for independent cinemas switching to 4K. Sony Digital Cinema works closely with major movie studios and distributors to subsidise the cost of exhibitors' technology transition. Sony's VPF programme dramatically cuts capital investment and eases the cash flow as the audience enjoys the benefits of 4K projection from day one.