By Daniel Garris
Spy grossed $3.01 million on Monday to lead the daily box office for a third consecutive day. The Melissa McCarthy led comedy from Fox was down 60.5 percent from Sunday's performance; thanks in part to summer midweek business now starting to kick into gear. Spy surpassed the $30 million mark yesterday and has grossed $32.09 million in four days of release. That is below expectations and places the film 13 percent behind the $37.05 million four-day start of 2013's Identity Thief. Spy is running 20 percent stronger than the $26.84 million four-day take of last year's Tammy.
Warner's San Andreas took second place with $2.65 million. In the process the Dwayne Johnson led 3D disaster film surpassed the $100 million milestone yesterday. San Andreas declined 64.5 percent from Sunday and a respectable 45 percent from last Monday. San Andreas continues to exceed expectations with a strong eleven-day take of $101.12 million. That places the film 17 percent ahead of the $86.44 million eleven-day gross of 2013's G.I. Joe: Retaliation and 21 percent behind the $128.08 million eleven-day gross of 2013's World War Z.
Focus' Insidious: Chapter 3 placed in third with $2.19 million. The third chapter of the low-budget horror franchise from Gramercy and Blumhouse Productions was down an encouraging 53 percent from Sunday. Insidious: Chapter 3 has grossed $24.88 million in four days of release. That is on the low end of expectations and places the film 6 percent behind the recent $26.34 million four-day start of Fox's Poltergeist. The close proximity of the two films to one another may have ultimately weakened any break-out potential for both.
Warner's Entourage claimed fourth place with $1.15 million. The theatrical version of the HBO comedy series fell 58 percent from Sunday. While Entourage did stabilize on Monday, R-rated comedies typically experience strong first Monday percentage holds, especially during the summer. In the bigger picture Entourage remains front-loaded thus far and continues to perform softer than expected with a six-day take of $18.82 million. Entourage is running 29 percent behind the $26.63 million six-day gross of 2012's The Dictator.
Mad Max: Fury Road and Pitch Perfect 2 placed in fifth and sixth with respective daily grosses of $0.989 million and $0.934 million. Warner's Mad Max: Fury Road was down 56 percent from Sunday, while Universal's Pitch Perfect 2 was down just 52 percent. Respective 25-day grosses stand at $161.79 million for Pitch Perfect 2 and at $131.65 million for Mad Max: Fury Road.
By Phil Contrino, Jonathan Papish, and EntGroup Consulting
Even though San Andreas is doing extremely well in China-the disaster flick has earned an impressive $56 million in its first week-its run in first place will come to an abrupt end thanks to the emergence of Jurassic World which opens Wednesday, two days ahead of the North American release.
Universal's reboot and fourth installment in the wildly popular dinosaur franchise is set to become a massive global hit. The science fiction film's performance in China will contribute a large chunk to a sum that could end up past $800 million worldwide if everything connects in other key markets. We're currently predicting that Jurassic World will cross $300 million in North America alone. In China, demand for Jurassic World is clearly very high. The 3D-release of the original Jurassic Park film earned an impressive $56.5 million back in 2013. Star Chris Pratt is very popular in China thanks to the success of Guardians of the Galaxy, and his visit to Beijing recently along with Bryce Dallas Howard and director Colin Trevorrow generated decent buzz for the flick. According to EntGroup's EFMT Marketing Index, Jurassic World boasts the highest awareness, intent to purchase and word of mouth of any new release.
While San Andreas and Jurassic World could end up competing for similar demographics, we're betting there's enough room in the market for both, especially with Chinese schools just letting out for the summer. San Andreas will likely score $100 million+ by the end of its run and it shouldn't be a problem for Jurassic World to do the same. How much more than $100 million will depend on word of mouth. Early estimates show about $1.2 million for Wednesday midnight shows so the film is off and running.
Only two new films will try to compete with San Andreas and Jurassic World: Zai Jian Wo Men De Shi Nian (再见我们的十年), a small-budget effort staring Mike Sui, and Who Am I? (我是谁2015) a film aimed at the young male crowd. Expectations are low for both titles.
Update: A press release from Fandango:
LOS ANGELES - June 9, 2015 - According to Fandango, the nation's leading digital destination for moviegoers and fans with more than 36 million unique visitors per month*, "Jurassic World" smashes this week's Fanticipation movie buzz indicator with a score of 97 out of 100 points, while also dominating the weekend's ticket sales. The highly-anticipated fourth movie in the "Jurassic Park" franchise is currently outselling all Summer 2014 blockbusters, including Chris Pratt's previous hit "Guardians of the Galaxy," plus "Godzilla," "X-Men: Days of Future Past," "Captain America: The Winter Soldier," and "Transformers: Age of Extinction," at the same point in those films' sales cycles on Fandango. "Jurassic World" currently represents more than 90% of the weekend's ticket sales.
According to a survey of more than 1,000 "Jurassic World" moviegoers on Fandango:
* 92% would visit a "Jurassic World" theme park if one existed;
* 87% are Chris Pratt fans;
* 84% identify the "Jurassic Park" series as one of their favorite sci-fi adventure franchises;
* 74% have seen at least one "Jurassic" movie on the big screen;
* 66% have been awaiting a new "Jurassic" movie ever since seeing "Jurassic Park III;"
* 52% picked the new hybrid dinosaur, Indominus Rex, as the creature they're most looking forward to seeing in "Jurassic World."
"'Jurassic' fans have waited 14 years for their beloved action franchise to return to theaters," says Fandango Chief Correspondent Dave Karger. "Built-in audience excitement, plus the addition of arguably the hottest star working today, is resulting in through-the-roof advance ticket sales for ‘Jurassic World.'"
To celebrate the release of "Jurassic World," the Fandango MovieClips team calculates how much it would cost to run your own "Jurassic" theme park in the real world ($23,432,400,000 construction, with annual repeating costs of $11,907,000,000, not including the cost of cleaning up dinosaur poop) - and offers a memorable montage of the series' scariest movie moments in "The Ultimate ‘Jurassic' Franchise Mashup."
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
*According to comScore
Previously: According to MovieTickets.com, domestic box office advance ticket sales for "Jurassic World" currently tops the list accounting for 52% of all tickets sold by the company in the last 24 hours. "Spy" is next up at 13% of all tickets sold in the last 24 hours followed by "San Andreas" coming in at 6%.
For the most current data, be sure to check the company website's "Trending Now" feature found at www.movietickets.com. You can follow the company on Twitter for updates as well: @MovieTickets.
By Daniel Garris
As had been widely expected, Fox's Spy debuted in first place this weekend with $29.09 million. However, the Melissa McCarthy led comedy opened below expectations, which had tended to range from $35 million to $40 million. Despite very strong critical reviews, Spy wasn't able to open as strong as some of McCarthy's previous efforts, as it opened 26 percent below the $39.12 million start of 2013's The Heat and 16 percent below the $34.55 million debut of 2013's Identity Thief. The potential for Spy appears to have been limited by the stronger than expected performance of Warner's San Andreas thus far and by audiences who are waiting for Universal's Jurassic World to arrive next weekend.
Spy took in $10.30 million on Friday (which included an estimated $1.5 million from Thursday shows that started at 5 p.m.), increased 9 percent on Saturday to gross $11.18 million and declined 32 percent on Sunday to gross $7.60 million. That placed the film's opening weekend to Friday ratio at a so-so 2.82 to 1. The film received a solid B+ rating on CinemaScore. In all likelihood Spy will hold up well going forward, as McCarthy's films have a history of displaying strong holding power. However, competition will be fierce throughout June with the arrival of the mentioned Jurassic World, Disney's Inside Out and Universal's Ted 2.
On the heels of last weekend's break-out start, San Andreas experienced a very respectable second weekend hold with a second place take of $25.84 million. The Dwayne Johnson led 3D disaster film declined 53 percent from last weekend. San Andreas is on the brink of the $100 million domestic mark with a ten-day start of $98.47 million. That places the film 22 percent ahead of the $80.88 million ten-day take of 2013's G.I. Joe: Retaliation and 20 percent behind the $123.70 million ten-day gross of 2013's World War Z. San Andreas will hope to see its healthy word of mouth help withstand the direct hit it will take from Jurassic World next weekend.
Focus' Insidious: Chapter 3 followed in third place with $22.69 million. The third chapter of the horror franchise from Gramercy and Blumhouse Productions debuted on the low end of pre-release expectations. Insidious: Chapter 3 opened a significant 44 percent below the $40.27 million debut of 2013's Insidious: Chapter 2; but had been widely expected to open softer than its predecessor due in part to its nature as a prequel. Insidious: Chapter 3 opened nearly on par with the $22.62 million three-day start of Fox's Poltergeist and the close proximity of the films to one another may have ultimately weakened any break-out potential for both.
Insidious: Chapter 3 opened with $10.46 million on Friday (which included an estimated $1.55 million from Thursday evening shows), fell a sizable 27 percent on Saturday to gross $7.61 million and declined 39 percent on Sunday to gross $4.63 million. That placed the film's opening weekend to Friday ratio at an expectedly front-loaded 2.17 to 1. Insidious: Chapter 3 received a B+ rating on CinemaScore, which is very healthy by horror film standards. Going forward Insidious: Chapter 3 will hope to hold up a bit better than its predecessor did (a feat that was accomplished by The Purge: Anarchy last summer).
Meanwhile, Warner's Entourage was off to a soft fourth place start of just $10.28 million. The theatrical version of the HBO comedy series opened below expectations, which had been strengthened due in part to the film's strong online pre-sales earlier in the week. Since its release on Wednesday, Entourage has grossed $17.67 million in its first five days. That places the film 28 percent behind the $24.48 million five-day start of 2012's The Dictator. Entourage has been very front-loaded thus far, especially for a film of its size. The film's five-day to three-day ratio of 1.72 to 1 strongly indicates that the film is only appealing to the series' pre-existing fanbase and isn't a good sign going forward. Given its significant front-loading thus far, the film's strong A- rating on CinemaScore likely won't make much of an impact.
Fellow Warner Bros. release Mad Max: Fury Road rounded out the weekend's top five with $7.83 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down a respectable 45 percent from last weekend. Thanks in part to very solid holding power for its genre, Mad Max: Fury Road continues to perform on the very high end of expectations with a 24-day take of $130.67 million.
Universal's Pitch Perfect 2 claimed sixth place with $7.57 million. The successful musical comedy sequel starring Anna Kendrick was down a sizable 49 percent from last weekend. While it remains front-loaded, in the bigger picture Pitch Perfect 2 is still exceeding expectations in a big way with a 24-day gross of $160.85 million.
Disney's Tomorrowland placed in seventh with $7.20 million. The pricy Brad Bird directed sci-fi film starring George Clooney was down a sharp 50 percent. Tomorrowland has grossed a softer than expected $76.41 million in 17 days and has clearly taken a hit from mixed word of mouth on the heels of what was already an underwhelming start over Memorial Day weekend.
By Alex Edghill
Monday Evening Update: Minions repeated atop the weekly like board this past week with a net gain of 74,589 likes. It was one of the lowest totals of the year to lead the weekly leaderboard as no big new trailers or announcements dropped to speak of.
It was a close fight for the top as Paper Towns finished just 51 tweets behind Minions. The film has remained off the radar for much of the last couple months after it saw some hefty bumps thanks to earlier trailers. The main comparison here I'm looking at is The Fault In Our Stars which had around 1.5 million likes six weeks prior to its release. Even with an opening of half Stars (~$25 million) you would have to think that the studio would be happy considering the lack of star power and undoubtedly small budget.
Third place was only 2,000 likes away from top spot as Ted 2 continued to have a strong run on Facebook. At 21.6 million likes it is second only to Minions amongst upcoming films which we are tracking, yes even ahead of titans such as Star Wars and Hunger Games. That's the good news. If we look a little closer we can see its actually only seen a 600k like increase in 2015 which puts it not even in the top 15 on the year so far. It still has a few weeks left to release and considering that the original made over $500 million worldwide this is going to do well regardless of how the critics respond but whether it can match the heights of the first remain to be seen.
Inside Out made its first appearance in the top 5, barely, as it rose to just over 200k likes. With just a week and a bit till release this is really flying under the radar. Early buzz has been overwhelmingly positive and with it appealing primarily to a younger non-Facebook demographic these lower numbers don't necessarily mean anything bad. By comparison, Big Hero 6 had a very similar ~240k likes the same distance before release. I expect a solid opening and great legs into the Summer for the film.
Facebook Top 5 Movies by Like Increase for the last week Ending Sunday June 8th
|2||09/25/15||Hotel Transylvania 2||8,982,461||8,829,201||153,260||1.74%|
|4||07/01/15||Magic Mike XXL||1,852,444||1,811,752||40,692||2.25%|
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