UPDATED GLOBAL: China Saves 'Pacific Rim' on August 11, 2013


TUESDAY: Studios are reporting actuals across the board. Here are the latest overseas totals, organized by company.


$144.2 M Overseas

The Heat
$45.3 M Overseas

The Internship
$32.1 M Overseas

Percy Jackson 2
$9.7M Overseas

$62.1 M Overseas

The Wolverine
$197 M Overseas


The Smurfs 2
$110.7 M Overseas

$11.2 M Overseas

Grown Ups 2
$30.9 M Overseas

This is the End
$15.4 M Overseas

White House Down
$54.7 M Overseas

After Earth
$184.5 M Overseas

Before Midnight
$10.9 M Overseas

Warner Bros.

Pacific Rim
$245.6 M Overseas

The Conjuring
$49.3 M Overseas

Weinstein Company

Only God Forgives
$8.9M Overseas

Scary Movie 5
$45.1 M Overseas

Dark Skies
$9 M Overseas

Kon Tiki
$21.3 M Overseas

SUNDAY: Pacific Rim has a chance to make more money in China than in North America. The Guillermo del Toro popcorn flick is Warner Bros.'s highest grossing film of all time in the market with $76.4 million, and that is only after a dozen days in release. 

The lackluster performance in other markets offers little solace for Legendary Pictures, which reportedly put up most of the film's production budget. The film's resilient performance in China doesn't solve all its problems, but it does mitigate the box office damage from numerous markets around the world. Without China, Pacific Rim would have little to no hope of saving face. $76.4 million in twelve days gives Guillermo del Toro's film a fighting chance that no other global market would be able to offer.

The North American total for Pacific Rim currently stands at $96.5 million, giving the film a worldwide gross of $344.1 million after factoring in the $247.4 million the film has earned from 61 overseas territories. 

Elysium brought in $10.9 million from 17 overseas markets in its day-and-date debut. Russia led the charge with a $6.8 million opening weeekend. A $30.5 million take from North America gives the film a $41.4 million opening worldwide. Elysium launches in 18 additional territories next weekend, including top markets Australia, France, Germany, and Spain.

Despicable Me 2 broke the $400 million overseas mark after bringing in $12.2 million from 53 territories this weekend. The worldwide total for the animated sequel is $745.8 million. Despicable Me 2 premiered at #1 in the United Arab Emirates, grossing $1.1 million to overshadow the debuts of Pacific Rim and The Smurfs 2. It is the top film of the year in the United Kingdom with a $62 million cume. The film is also the top earner of 2013 in Mexico with $46.6 million. There are ten territories left for Despicable Me 2, including top markets like Russia (August 15), South Korea (September 12), and Italy (October 10).

Fast & Furious 6 is still speeding through the global box office. The film's $544 million overseas total is the year's second best perfromance outside of North America. The latest entry in the car-chase franchise has currently grossed $782.5 million worldwide and is only behind the $1.2 billion global showing of Iron Man 3. China is still posting excelent numbers for the film; Fast 6 has earned $61.6 million from China  after 17 days in release. 

Monsters University reached a $376.9 million overseas total this weekend, taking its global cume to $637 million. Top markets for the animated film include Japan ($67.8M), Mexico ($38.2m), the United Kingdom ($36.5M), Argentina ($23.6M), Australia ($22.1M), and Russia ($20.9M). The Pixar prequel opens in Vietnam next weekend, Italy on August 21, and China on August 23.

World War Z crossed the $300 million overseas mark, not a bad milestone for a film that had plenty of detractors lined up before its release. The $305.2 million overseas total boosts the film past the half-billion mark globally. The global cume for World War Z $502.6 million. A $2.1 million hold in Spain led the market despite facing off against the opening of Pacific Rim, bringing the Spanish cume for World War Z to $10 million after only ten days in release. World War Z was also the top film in Japan, where it opened to $3.5 million. 

The Wolverine is putting up a fight at the global box office. The film reached $196 million overseas, surpassing the lifetime overseas totals of X2: X-Men United ($193M) and X-Men Origins: Wolverine ($195.3M). Wolverine has its sights set on beating the lifetime overseas totals of X-Men: FIst Class ($209.2M) and X-Men: The Last Stand ($225M).  The Wolverine opens in Central America and the Middle East next weekend. The film has grossed $307.2 million worldwide.

A $9.8 million day-and-date opening in six overseas territories gave Percy Jackson: Sea of Monsters a $33.1 million debut worldwide. The film outperformed its predecessor in the United Kingdom, beating the $2.6 million debut of the original with $3.3 million. Mexico posted a similar result, topping the original's $1.68 million premiere with a $2.7 million opening weekend.   

The Smurfs 2 crossed the $100 million mark overseas in its second weekend outside of North America. The sequel earned $34.6 million to raise its overseas cume to $110 million and post a $156.6 million worldwide total. The animated sequel will premiere in Bulgaria, Egypt, and Estonia next weekend.

The Lone Ranger inched one step closer to the $200 million global mark after an expansion to several top European territories. The expansion put the film over the $100 million overseas mark with a $108.9 million total. France brought in $3.3 million, Germany contributed $2.8 million, and the United Kingdom posted $2 million in the expansion. The top markets for the box-office-challenged Western are Russia ($15.9M), Mexico ($9.7M), Australia ($9.6M), and Japan ($9.5M). The Conjuring might outgross The Lone Ranger globally despite operating under a much smaller production and marketing budget. The thriller has grossed $47.2 million from 17 overseas markets and is currently posting a $167.9 million worldwide total. 

R.I.P.D. continues to struggle at the global box office. The film brought in $3.7 million from 23 territories over the weekend, including six new markets. 



NORTH AMERICA: 'Elysium' Leads with Modest $30.5M Weekend; 'We're the Millers' Strong with $26.5M 3-Day; 'Planes' Flies to Third with $22.5M; 'Percy Jackson' Sequel Trails with $14.6M 3-Day (8th Update) on August 10, 2013


Sunday Update: Sony's Elysium took first place this weekend with an estimated $30.5 million. The Neill Blomkamp directed sci-fi film starring Matt Damon and Jodie Foster opened towards the lower end of expectations. The film's performance was quite similar to the $27.06 million start of 2 Guns last weekend, with the major difference being that Elysium was significantly more expensive than 2 Guns. Elysium debuted 18 percent below the $37.35 million break-out start of 2009's District 9, which was also directed by Blomkamp. Elysium continues the trend of original sci-fi films not being able to break out this summer domestically; as well as Sony's lackluster summer at the box office.

Elysium took in $11.0 million on Friday (which included an estimated $1.6 million from late night shows that began at 10 p.m. on Thursday) fell 2 percent on Saturday to take in $10.8 million and is estimated to fall 20 percent on Sunday to gross $8.6 million. That places the film's opening weekend to Friday ratio at 2.77 to 1, which is higher than the 2.64 to 1 ratio generated by District 9. Elysium received a so-so B rating on CinemaScore, which represented the lowest CinemaScore rating among this weekend's four new wide releases. The audience breakdown for Elysium skewed towards male moviegoers (61 percent) and slightly towards moviegoers under 30 (52 percent).

All things considered, Warner's We're the Millers clearly had this weekend's most impressive performance. The R-rated comedy starring Jennifer Aniston and Jason Sudeikis opened on the high end of expectations with an estimated second place take of $26.56 million. That brings the five-day start for the modestly budgeted film to a very healthy $38.04 million. The five-day start for We're the Millers was a tad higher than the $36.85 million five-day start of Tropic Thunder back in August of 2008. Given the daily holding pattern of We're the Millers thus far, it should only be a short matter of time before the film moves ahead of Elysium in the daily rankings.

We're the Millers had a five-day to three-day ratio of 1.43 to 1. The film's back-loading towards the weekend is a very good sign going forward; as are the film's A- rating on CinemaScore and the limited amount of comedies entering the marketplace over the next month. We're the Millers grossed $8.52 million on Friday, increased 21 percent on Saturday to take in $10.31 million and is estimated to fall 25 percent on Sunday to gross $7.73 million. The audience breakdown for We're the Millers was nearly evenly split between genders (51 percent male, 49 percent female) and skewed towards moviegoers over 25 (61 percent).

Disney's Planes debuted in third with an estimated $22.53 million. The DisneyToon Studios produced computer animated spin-off to the Cars franchise opened on the lower end of expectations. While Planes didn't deliver a Pixar-level debut, it wasn't expected to do so, given its nature as a non-Pixar release with a much more modest price tag. Planes opened 66 percent below the $66.14 million debut of 2011's Cars 2, but will have a strong chance of holding up better than Cars 2 did given the much smaller opening weekend rush out and the lack of any new computer animated films entering the marketplace until Sony's Cloudy with a Chance of Meatballs 2 debuts on September 27.

Planes was front-loaded this weekend with an estimated opening weekend to Friday ratio of 2.78 to 1, though it should be noted that family films in general were especially front-loaded towards Friday this weekend. The film opened with $8.11 million on Friday, was unchanged on Saturday with $8.11 million and is estimated to fall 22 percent on Sunday to take in $6.31 million. Planes earned a promising A- rating on CinemaScore. The audience breakdown for Planes was nearly evenly split between genders (51 percent male, 49 percent female) and skewed towards moviegoers under 25 (58 percent). Family audiences represented 85 percent of the film's total audience.

Among this weekend's four new wide releases, Fox's Percy Jackson: Sea of Monsters was off to the weakest start with an estimated fourth place take of $14.6 million. That brings the five-day total for the fantasy sequel to a soft $23.46 million. While Sea of Monsters had been widely expected to deliver the weekend's smallest debut, the film nonetheless opened below expectations. Sea of Monsters opened 13.5 percent below the $27.11 million five-day start of The Smurfs 2 last week and 42 percent below the $40.57 million five-day take of 2010's Percy Jackson and the Olympians: The Lightning Thief (which opened on a Friday).

Like Planes, Percy Jackson: Sea of Monsters will hope to hold up well going forward given the lack of new family options in the marketplace during the near future. However, that may be easier said than done given the early front-loading Sea of Monsters has displayed thus far; the film's five-day to three-day ratio was 1.61 to 1. The film received a B+ rating on CinemaScore.

In their respective second weekends of release, Universal's 2 Guns fell four spots and 59 percent to place in fifth with an estimated $11.13 million, while Sony's The Smurfs 2 was down three places and 46 percent to land in sixth with an estimated $9.5 million. Four new wide releases entering the marketplace clearly took a toll on both films and on holdovers in general. To date, 2 Guns has grossed a so-so $48.52 million in ten days and The Smurfs 2 has grossed a softer than expected $46.65 million in twelve days.

On the limited front, UTV's Chennai Express was off to a record-breaking start with an estimated $2.23 million from 196 locations. That represented the largest unadjusted three-day opening weekend ever for a Hindi language Bollywood release in North America. The previous high mark was the $1.94 million debut of 2010's My Name is Khan. Chennai Express earned a per-location average of $11,352 from 196 locations and has grossed $2.49 million through four days of release.

In its third weekend of release, Sony Pictures Classics' Blue Jasmine grossed an estimated $2.52 million. The Woody Allen directed film starring Cate Blanchett was up 36 percent over last weekend and earned a per-location average of $21,205 from 119 locations. In comparison, 2011's Midnight in Paris grossed $2.77 million from 147 locations in its third weekend of release. Blue Jasmine has grossed $6.22 million in 17 days, placing it 8.5 percent behind the $6.79 million 17-day take of Midnight in Paris.

Full studio weekend estimates can be found here.

Saturday Update: Sony reports that Elysium drew $11.2 million on Friday (including Thursday's $1.6 million advance shows). BoxOffice projects a $30.5 million weekend based on that figure, a decent if underwhelming number given the higher opening of Neill Blomkamp's District 9 four years ago. The film's Flixster score has been steadily declining (down to 74 percent currently)--not far above the middling 66 percent score from critics. After a summer filled with sci-fi flicks, and on a weekend with four new openers offering something for everyone, Elysium is a victim of market circumstance.

On the other hand, We're the Millers is taking advantage of the lull between R-rated comedies. With June's The Heat being the last from that genre to make a strong impression, adult crowds sent Millers to a very healthy $8.5 million Friday following its $11.5 million two-day start. While Friday's figure is a bit below early reports yesterday, BoxOffice projects it is on track for a strong $25.5 million three-day weekend and $37 million overall five-day start. Despite a poor critical reception, audiences are taking to Millers judging by the film's continued strong activity on Twitter and Facebook, as well its 80 percent approval rating on Flixster.

Disney's Planes started off relatively well on Friday with an estimated $8.1 million. At first glance, that pales in comparison to the usual numbers for Pixar (and even Disney) movies--then again, it's performing on par with recent kiddie flicks like Turbo and The Smurfs 2. That's a positive commentary for a film that nearly went direct-to-video and lacks any involvement from Pixar. Disney is certainly getting their money's worth out of the Cars franchise with this spin-off despite the film's putrid 23 percent score from Rotten Tomatoes critics. BoxOffice projects a $24 million opening weekend for Planes.

Percy Jackson: Sea of Monsters posted a more modest $4.9 million on Friday. That puts the film on track for a $15.3 million weekend and $24.2 million five-day debut. The sequel is under-performing in contrast to its predecessor--a common tale this summer, most recently experienced by last week's The Smurfs 2. With two high profile R-rated flicks topping the market this weekend, Fox was banking on the young adult crowd driving the Percy sequel. The film has maintained a strong presence on Twitter on Facebook throughout the week, but while tweens have been coming out, the film hasn't been able to expand beyond that core audience.

Friday Update #3: Sources tell BoxOffice that Elysium is heading toward an $11.5 million Friday, which should be enough to give it a $31+ million opening weekend. That's noticeably less than the $37.4 million enjoyed by 2009's District 9.

Planes is over-performing so far today with a projected $9 million Friday. The Cars spin-off could hit $27 million for the weekend, a great result for a film that wasn't originally planned for a theatrical release.

We're the Millers continues to shine with what looks to be a $9.5 million Friday. After strong results in its first two days (to the tune of $11.49 million) Millers is also targeting a $27 million three-day weekend, meaning a close race for second with Planes.

Fox's Percy Jackson: Sea of Monsters is looking more sluggish compared to other three new releases. The fantasy sequel may grab $5 million on Friday, setting it on a course of a $14-15 million three-day frame. Those numbers are far more modest than the original film which debuted to a $31.2 million three-day weekend in early 2010.

Check back tonight and Saturday morning for further updates on this weekend's releases.

Friday Update #2: Sources tell BoxOffice that Elysium took in a somewhat modest $1.6 million from Thursday night shows that began at 10pm. That tops the $1 million sneaks of After Earth and $1.1 million posted by Oblivion before summer.

Elysium has an uphill battle ahead of it as female interest in the film has been tracking low, meaning the young and old male audience will be driving the film.

Meanwhile, We're the Millers has gotten off to a strong start with an estimated $11.49 million in its first two days.

Percy Jackson: Sea of Monsters didn't hold up particularly well on Thursday, dropping roughly 38 percent from its Wednesday debut to $3.4 million on Thursday. Through two days, the sequel has grossed $8.86 million.

Percy will be aiming for a third or fourth place finish while ElysiumWe're the Millers, and potentially even Planes all have legitimate shots at the weekend crown based on early performances.

Friday Update #1: Warner Bros. reports that We're the Millers added another estimated $4.707 million on Thursday, off 30.5 percent from its Wednesday debut. With an $11.49 million two-day start, the comedy is well-poised for a solid opening.

More analysis to come, including Thursday estimates for Percy Jackson: Sea of Monsters and Elysium's Thursday night early shows.

Thursday Update #1: We're the Millers brought in $6.78 million on Wednesday, according to Warner Bros. That figure includes the comedy's $1.7 million from Tuesday night shows. Depending on the film's Thursday staying power in the face of poor reviews, as well as Elysium's opening on Friday, the comedy is on pace for a $28-30 million haul over its first five days.

Meanwhile, Fox's Percy Jackson: Sea of Monsters brought in $5.45 million yesterday. That's a bit stronger than Tuesday's $853k sneaks indicated and puts the adventure film on a trajectory for a $30 million 5-day opening.

Wednesday: Warner Bros. reports that We're the Millers hauled a solid $1.7 million from Tuesday night shows that began at 8pm. That figure compares well against This Is the End's $2.2 million Tuesday night sneaks back in June. For additional comparison, The Heat grabbed $1 million, however, that film opened on Thursday evening.

Meanwhile, Fox's Percy Jackson: Sea of Monsters got off to a more mediocre start with an estimated $853,000 from Tuesday evening's debut. Comparisons are scant for Jackson with its late summer mid-week opening. That being said, and considering that the film is a sequel, Sea of Monsters should have at least been targeting the $1 million Thursday 9pm shows of After Earth earlier this summer.

Stay tuned to BoxOffice for further updates on this weeks openers, including Friday's Elysium and Planes.

GLOBAL PREVIEW: Can 'Elysium' Save Sony's Summer? on August 09, 2013

image.jpgBy Daniel Loria 

Elysium is getting a soft day-and-date roll-out from Sony, which will rely on a big performance from Neill Blomkamp's sci-fi spectacle to save face after a difficult summer. Sony has struggled with popcorn fare this summer, posting disappointing numbers across the majority of their global releases. 

After Earth crash-landed in its North American debut and has currently grossed $60 million at the box office in the U.S. and Canada. The overseas numbers have helped M Night Shyamalan's film recover a bit of momentum, adding $184.2 million to take the film's global cume to $244 million. The overseas gross for After Earth compares to the $197 million from Tom Cruise's non-franchise sci-fi release, Oblivion.

Guillermo del Toro's Pacific Rim, the most recent non-franchise sci-fi flick to hit theaters, has also posted underwhelming numbers in North America but is currently the year's only film to surpass the $200 million mark overseas without the help of previous entries behind it. Pacific Rim should expect to add at least another $40 million to its overseas tally this weekend with a strong hold from China and releases in Spain, Japan, and Brazil.

Elysium might not give viewers the same high concept spectacle than del Toro's giant fighting robots, and is relying on a less bankable star, Matt Damon, than Oblivion's Tom Cruise or After Earth's Will Smith. Elysium director Neill Blomkamp turned heads in 2009 with District 9; the film earned $115 million in North America and $208 million worldwide from a novel idea and $63 million budget. Blomkamp's Elysium will need to post significantly higher numbers if the film is to be deemed a financial success. Elysium will open in around a dozen smaller overseas territories this weekend.

White House Down has been another fiasco for Sony. Roland Emmerich's second stab at destroying the White House has grossed $71.5 million in North America and $53.5 million overseas. White House Down still has a number of major markets on the horizon but will need a lot of help to reach $200 million globally.

Comedies are rarely big earners overseas, and while Grown Ups 2 and This is the End have posted respectable grosses in North America, neither of the films were expected to have important overseas runs. This is the End will turn a profit for the studio after a $96 million showing in North America and $13 million from a limited overseas release. The $271 million worldwide figure from the original Grown Ups film came mostly from North America, where it took in $162 million. The sequel is looking to finish its theatrical run with lower numbers; Grown Ups 2 has earned $116 million from North America and $22 million from a scaled overseas release.  Grown Ups 2 expands to the U.K., South Africa, Norway, Denmark, and Croatia this weekend.

The Smurfs 2 is set to join Grown Ups 2 as a Sony summer sequel expected to finish below its predecessor's numbers. The Smurfs sequel saw a wide release with little new competition last weekend, netting a $27 million debut from North America and $47 million overseas. The Smurfs 2 expands to the Middle East this weekend, hoping to pick up momentum before Disney begins to release Planes overseas on August 14.

Disney's The Lone Ranger is the weekend's only other wide expansion. The troubled Johnny Depp project will open in three major markets: France, Germany, and the United Kingdom. A handful of smaller territories makes it a dozen new countries for the action-adventure film. The expansion will finally help The Lone Ranger pass the $100 million mark overseas after ending last weekend with a paltry $88.7 million take outside of North America. The Lone Ranger promises to be the flop of the summer, currently reporting a $175.4 million global cume. 


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