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NORTH AMERICA: 'The Hunger Games: Mockingjay – Part 1' Leads Tuesday with $3.16M on December 03, 2014

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By Daniel Garris

The Hunger Games: Mockingjay - Part 1 grossed $3.16 million on Tuesday to lead the daily box office for a twelfth consecutive day. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence increased 20 percent over Monday and was down 74 percent from last Tuesday's inflated pre-Thanksgiving performance. Mockingjay - Part 1 has grossed $231.48 million in twelve days, which places the film 24 percent behind the massive $303.71 million twelve-day take of Catching Fire.

Horrible Bosses 2 held steady in second place with $1.46 million. The R-rated comedy sequel from Warner Bros. was up a healthy 33 percent over Monday. While Horrible Bosses 2 has displayed very solid midweek holding power the past two days, the film is still off to a soft seven-day start of just $25.34 million. That places the film 40 percent behind the $42.37 million seven-day start of 2011's Horrible Bosses (which opened on a Friday).

Paramount's Interstellar took in $1.05 million to remain in third place. The Christopher Nolan directed sci-fi film was up 23 percent over Monday and down 57 percent from last Tuesday. Interstellar has grossed $148.93 million through 26 days and is set to surpass the $150 million domestic mark on Thursday.

Penguins of Madagascar grossed $0.939 million to continue to claim fourth. The 3D computer animated spin-off from Fox and DreamWorks Animation was up a solid 16 percent over Monday. Penguins of Madagascar continues to perform below pre-release expectations with a seven-day start of $37.19 million. That places the film 9 percent ahead of the $34.08 million seven-day take of 2012's Rise of the Guardians and 15 percent below the $43.63 million seven-day start of 2011's The Muppets.

Disney's Big Hero 6 rounded out the day's unchanged top five with $0.633 million. The 3D computer animated film from Walt Disney Animation Studios was up a slim 3 percent over Monday and down a sharp 81 percent from last Tuesday. Big Hero 6 has grossed $168.47 million in 26 days, which places the film 12 percent ahead of the $150.38 million 26-day take of 2012's Wreck-It Ralph.

The Theory of Everything placed in seventh with $0.427 million. In the process, the awards season hopeful from Focus surpassed the $10 million mark yesterday. For the day, The Theory of Everything earned a healthy per-location average of $533 from 802 locations.

NORTH AMERICA: 'The Hunger Games: Mockingjay – Part 1' Remains #1 on Monday with $2.64M on December 02, 2014

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By Daniel Garris

The Hunger Games: Mockingjay - Part 1 took in $2.64 million on Monday to remain in first place at the daily box office. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence has now led the daily box office for eleven consecutive days. Mockingjay - Part 1 was down 76 percent from Sunday and down 71 percent from last Monday. In comparison, last year's The Hunger Games: Catching Fire fell 76 percent on its second Monday to gross $3.40 million. Mockingjay - Part 1 has grossed $228.32 million in eleven days, which places the film 24 percent behind the massive $299.69 million eleven-day take of Catching Fire.

On the heels of its lackluster fifth place debut over the weekend, Horrible Bosses 2 moved into second place on Monday with $1.10 million. The R-rated comedy sequel from Warner Bros. was down 65 percent from Sunday, which represented one of the day's stronger daily holds among wide releases. While Horrible Bosses 2 appears as though it will perform relativity stronger on weekdays, the film is still off to a soft six-day start of just $23.88 million. That places the film 40 percent behind the $39.50 million six-day start of 2011's Horrible Bosses (which opened on a Friday).

Paramount's Interstellar claimed third place with $0.848 million. The Christopher Nolan directed sci-fi film was down 72 percent from Sunday and down 51 percent from last Monday. Interstellar continues to perform below expectations with a 25-day take of $147.88 million. That leaves the film $2.12 million away from reaching the $150 million domestic mark.

Penguins of Madagascar placed closely behind in fourth with $0.811 million. The 3D computer animated spin-off from Fox and DreamWorks Animation was down 85 percent from Sunday, which is a sure sign of how heavily the film is skewing towards family audiences. Penguins of Madagascar continues to perform below expectations with a six-day start of $36.25 million. That places the film 9 percent ahead of the $33.18 million six-day start of 2012's Rise of the Guardians and 15 percent below the $42.59 million six-day start of 2011's The Muppets.

Disney's Big Hero 6 rounded out Monday's top five with $0.613 million. The 3D computer animated film from Walt Disney Animation Studios fell 85 percent from Sunday and a sharp 72 percent from last Monday's inflated pre-Thanksgiving performance. Big Hero 6 continues to perform very well with $167.83 million in 25 days. That places the film 12 percent ahead of the $149.84 million 25-day take of 2012's Wreck-It Ralph.

NORTH AMERICA: Weekend Actuals: 'Mockingjay – Part 1' Remains #1 Over Thanksgiving with 5-Day Take of $82.7M; 'Penguins of Madagascar' a Distant Second with $35.4M 5-Day Start; 'Horrible Bosses 2' Struggles with $22.8M in 5 Days on December 01, 2014

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By Daniel Garris

The Hunger Games: Mockingjay - Part 1 comfortably remained in first place this weekend with a three-day take of $56.97 million. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence took in $82.67 million over the five-day frame. Mockingjay - Part 1 was down a very reasonable 53 percent from last weekend. In comparison, last year's The Hunger Games: Catching Fire fell 53 percent in its second weekend to gross $74.18 million. Mockingjay - Part 1 surpassed the $200 million mark this weekend and has grossed $225.68 million in ten days. While Mockingjay - Part 1 is already the seventh highest grossing domestic release of 2014, the film is running a significant 24 percent behind the $296.29 million ten-day take of Catching Fire.

Penguins of Madagascar placed in a distant second with $25.45 million over the three-day frame. The 3D computer animated film from Fox and DreamWorks Animation has grossed $35.44 million in its first five days, which is below pre-release expectations. Compared to previous Thanksgiving family releases, Penguins of Madagascar opened 10 percent ahead of the $32.34 million five-day start of 2012's Rise of the Guardians and 15 percent below the $41.52 million five-day start of 2012's The Muppets. Penguins of Madagascar is set to mark another underwhelming domestic performer for DreamWorks Animation; as it joins the likes of 2012's Rise of the Guardians, 2013's Turbo and to a lesser extent this year's Mr. Peabody & Sherman. Penguins of Madagascar received an A- rating on CinemaScore.

Horrible Bosses 2 was off to an even softer start this weekend with a fifth place take of $15.46 million over the three-day frame. The comedy sequel from Warner Bros. took in $22.77 million over the five-day frame, which was well below expectations (which had already been scaled back a bit due in part to the film's poor critical reviews). Horrible Bosses 2 opened 37 percent behind the $36.13 million five-day start of 2011's Horrible Bosses (which opened on a Friday) and 51 percent behind the $46.05 million five-day Thanksgiving start of 2008's Four Christmases. Horrible Bosses 2 was clearly hurt by its poor reviews, though the film may be going over a bit better with moviegoers, as it received a respectable B+ rating on CinemaScore.

The combined performances of Penguins of Madagascar and Horrible Bosses 2 this weekend argue very strongly that moviegoers continue to have sequel fatigue in 2014.

Thanks in part to the softer than expected starts of both Penguins of Madagascar and Horrible Bosses 2, Disney's Big Hero 6 and Paramount's Interstellar both held up very nicely this weekend. Big Hero 6 placed in third for the weekend with $18.82 million, which was down a very slim 6 percent from last weekend. The 3D computer animated film from Walt Disney Animation Studios took in $26.02 million over the five-day frame. Big Hero 6 has grossed $167.22 million through 24 days of release. That places the film 12 percent ahead of the $149.28 million 24-day take of 2012's Wreck-It Ralph.

Interstellar claimed fourth place over the weekend with $15.74 million. The Christopher Nolan directed sci-fi film was up a terrific 3 percent over last weekend. Interstellar took in an estimated $21.96 million over the five-day frame and has grossed $147.04 million through 24 days of release. While Interstellar continues to perform below expectations, the film is displaying very solid holding power, due in part to good word of mouth, continued IMAX grosses and from skewing heavily towards older moviegoers.

Universal's Dumb and Dumber To took sixth place with $8.36 million over the three-day frame. Despite the poorer than expected performance of Horrible Bosses 2, Dumb and Dumber To still took a hit this weekend, as it was down a sharp 41 percent from last weekend. Dumb and Dumber To took in $11.66 million over the five-day frame and has grossed a solid $72.24 million in 17 days.

The Theory of Everything had a very promising expansion this weekend with a three-day take of $5.01 million. That placed the awards season hopeful from Focus in seventh place among all films this weekend. The Theory of Everything earned a per-location average of $6,248 from 802 locations. The film has grossed $9530 million in 24 days and should continue to hold up well going forward.

Fellow awards season hopeful The Imitation Game was off to a very strong platform start this weekend with $479,352 from 4 locations in New York and Los Angeles. The Weinstein Company drama starring Benedict Cumberbatch generated a massive per-location average of $119,838 for the frame. That represents the second largest per-location average for platform releases thus far in 2014 (behind only The Grand Budapest Hotel). The Imitation Game looks to be in store for a lengthy box office run throughout the awards season.

Facebook Watch - 'Jurassic World' Devours All, Even 'Star Wars' on December 01, 2014

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By Alex Edghill

Jurassic World reigned supreme on Facebook over the last week as it jumped by a smidge under 700,000 likes. This was on the heels of its first trailer which was a decided hit by social media enthusiasts. When this is released next Summer it will be 14 years removed from the last installment in the franchise and many (myself included) were curious if the one-time record holder of top opening weekend ever still had what it took to be a mega-blockbuster. I think the early word is a resounding yes! Its easy to forget but the first film in the series held the top opening weekend record for over two years starting in Summer 1993 ($47 million) before being eclipsed by Batman Forever. Then its sequel The Lost World reclaimed the record with $72 million in 1997, a record which stood for over 4 years. Its true that the third installment was a relative bust ('only' $50 million in 2001), but even with that in mind you have to think that the 14 year gap has recharged the fanbase and even drawn in a much wider audience thanks to TV reruns and merchandising which still are strong.

Perhaps the most surprising part of last week on Facebook was not Jurassic World but the fact that the new Star Wars trailer netted a relatively anemic 140k like increase. Yes its true the total likes the franchise has is huge at ~13 million, but other recent high profile trailers (50 Shades of Grey and Furious 7 come to mind) have managed to see jumps of over 1 million likes despite having huge existing fan bases. Many pundits thought the trailer was underwhelming given how long fans have been frothing at the mouth waiting for the film to be release, and I believe these numbers are a reflection of that. There was nothing much new here to appeal to non-fan boys of the franchise. As such its Facebook like increase on the week doesn't even put it in the top 20 increases on the year. Let's hope its second trailer leaves a more lasting impression.

Third spot on the week in terms of like increases went to the very promising Minions. Its like total now stands at a staggering 27,297,259 and considering that this page is a new page and not a piggyback off of Despicable Me it makes the number even more impressive. In fact Despicable Me 'only' has 18 million likes despite its massive successes worldwide. I had commented a few times in recent weeks that The Penguins Of Madagascar were really struggling on social media and this past weekend proved they appeared to have a hard time generating enough interest outside of the Madagascar franchise to warrant a sizeable opening. Minions appears to be the opposite and given its uptake in recent weeks it might even have a shot of surpassing the franchise that spawned it next Summer.

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday November 30th

Rank Release Movie Likes Previous Change % Change
1 06/12/15 Jurassic World 5,542,418 4,843,203 699,215 14.44%
2 12/18/15 Star Wars: The Force Awakens 13,057,322 12,916,499 140,823 1.09%
3 07/10/15 Minions 27,297,259 27,175,646 121,613 0.45%
4 05/15/15 Pitch Perfect 2 4,363,825 4,278,486 85,339 1.99%
5 04/03/15 Furious 7 54,011,374 53,938,707 72,667 0.13%
6 05/01/15 Avengers: Age of Ultron 12,546,649 12,491,377 55,272 0.44%
7 02/13/15 Fifty Shades of Grey 6,660,874 6,613,559 47,315 0.72%
8 06/26/15 Ted 2 20,827,543 20,780,851 46,692 0.22%
9 01/09/15 Taken 3 5,048,235 5,009,024 39,211 0.78%
10 03/20/15 The Divergent Series: Insurgent 3,844,580 3,810,378 34,202 0.90%
11 12/17/14 The Hobbit: The Battle of the Five Armies 14,283,260 14,253,174 30,086 0.21%
12 01/16/15 Paddington 454,151 426,579 27,572 6.46%
13 12/25/14 Unbroken 229,401 208,077 21,324 10.25%
14 12/12/14 Exodus: Gods and Kings 127,567 109,352 18,215 16.66%
15 03/25/16 Batman V Superman: Dawn of Justice 3,621,789 3,604,896 16,893 0.47%


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