ITALY: Another 'Hangover 3' Weekend Has 'After Earth' Premiere in Second Place on June 12, 2013

HangOver3-2.jpgAfter Earth couldn't muster enough excitement in Italy to open above The Hangover Part III. The adult-themed comedy continued its run atop the Italian box office with a $2.9 million weekend, falling 63% from its opening take. The Hangover Part III has become a rapid success in Italy with a $13.4 million cume. The overseas total for the comedy now stands at $170.4 million, giving new life to a film that has struggled to perform in North America. After Earth was less lucky, taking in $2.3 million for second place after opening in 442 screens. After Earth has an overseas total of $49 million that will continue to grow as the film expands worldwide. Fast & Furious 6 suffered a steep 70% drop in its third week but won't be complaining after posting a $15.8 million total in Italy. The car caper film took the fourth spot in last weekend's top ten, a position above The Great Gatsby in its fourth week. Gatsby is still just outside the $10 million mark in Italy, currently boasting a comfortable $9 million total a month into its release. 

Box Office Results for Italy. Weekend of June 7-9, 2013.


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JAPAN: 'G.I. Joe: Retaliation' Topples 'Oblivion' as it Inches to $250M Overseas on June 12, 2013

gi-joe-retaliation-image04.jpgG.I. Joe: Retaliation opened in Japan last weekend and took a comfortable lead at the top of the box office. The action film's $2.1 million opening represents a 46% improvement above its predecessor in the same market. The Japan release helped G.I. Joe: Retaliation get one step closer to the $250 million overseas milestone. The film has currently grossed $243.6 million outside of North America. Oblivion dropped 54% to come in second place in its sophomore frame. The Tom Cruise sci-fi vehicle grossed $1.5 million over the weekend and reached a Japanese cume of $8.4 million. That takes the overseas total of Oblivion to $279.7 million, with only $88.5 million of that figure coming from North America. 

Box Office Results for Japan. Weekend of June 7-9, 2013.


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GLOBAL: 'After Earth' Opens Overseas Below 'Oblivion' with $45.5M; 'Fast 6' Close to $600M on June 09, 2013

AE-4.jpgAfter Earth premiered in 60 territories overseas this weekend and took in $45.5 million. It's not equivalent to the film's lackluster result in its opening weekend in North America, but it's still not a number that lives up to the film's potential.

Comparatively, Oblivion launched in 52 territories back in April, posting a considerably stronger $61.1 million weekend despite playing in eight less territories. Oblivion, on the other hand, has kept on pace with its steady overseas performance, reaching a $191.1 million overseas total. The Tom Cruise sci-fi film held-over well in Japan with $1.7 million in its second weekend. Oblivion is still in release in 20 territories and has grossed $279.6 million worldwide. The Tom Cruise film's disappointing $88.5 million take in North American has been its biggest impediment, likely the reason why it could fall just shy of the $300 million global mark.

The numbers don't look any better when we compare After Earth's overseas debut with the limited roll-out Star Trek Into Darkness received in seven overseas markets during its opening run. Star Trek Into Darkness grossed $31.7 million in its opening weekend from those seven markets. Granted, the strategic roll-out focused on an early launch in fan-friendly territories for an established franchise. The comparison has to be made, but is intrinsically imbalanced against the Will Smith sci-fi adventure.

Star Trek Into Darkness reached a $176.4 million overseas total over the weekend, already outpacing the performance of its predecessor with pending releases in major markets like Japan, France, Italy, Spain, and Brazil. An additional $9 million from China saw the Star Trek sequel nearly outgross the previous entry in the same market by 500%. South Korea contributed $3.3 million as well, a mere 22% drop from its opening weekend. Star Trek Into Darkness will open in Brazil, Italy, and France next weekend. The latest entry in the Star Trek franchise currently posts a $376.5 million global cume.

The impact that After Earth has had overseas is limited when compared to the performance of this year's  two other science fiction tentpoles. The Will Smith father-and-son film continued its North American woes over the weekend, where it only brought in $11.2 million in its sophomore frame. After Earth has now grossed $92 million globally. It will have to make up most of its ground in the coming weeks, before the release of The Man of Steel takes over marquees around the world starting in mid-June. A strong overseas performance is crucial for After Earth. While a disappointing global run for After Earth won't put Will Smith's career in jeopardy, it very likely puts into question director M. Night Shyamalan's viability with high-profile studio films, and will put extra pressure for Sony's other summer releases to deliver with audiences around the world.

Fast & Furious 6 posted Universal's biggest opening weekend of all time in Australia. The film's four day total (plus previews) took in $10.8 million. It is the most successful opening weekend for the Fast franchise in Australia. Mexico is the top hold-over with a $3.1 million weekend and a $31.6 million total. Other top markets for the film include the United Kingdom ($35.3M), Russia ($32.8M), Germany ($25.4M), France ($20.2M), and Brazil ($18.7M). Fast & Furious 6 is on pace to become the most successful entry in the franchise overseas by next weekend. The film currently has an overseas total of $381.7 million and a global cume of $584.6 million. Fast 6 is set to open in China and Japan in July.

A $12.7 million weekend from 60 territories helped Epic reach a $107 million overseas cume. Numerous major markets are still on the slate for the animated film, including Australia, South Korea, Spain, Hong Kong, and New Zealand. Epic has a global cume of $191.1 million.

The Hangover Part III continued to make up for its poor North American run with another big weekend overseas. A $34.8 million weekend from 56 markets saw the comedy reach a $170.5 million overseas cume. The $4.1 million weekend in Germany was enough to give the film the top spot in the country for the second consecutive week and a $21.1 million cume. Russia also posted strong second week figures with a $3.6 million weekend gross and a $15.1 million cume. The film held the #1 spot in Italy ahead of the debut of After Earth with $2.8 million and a $13.3 million cume. Other top markets for the comedy include France ($2.9M Weekend / $10.7M Total), Brazil ($2.8M Weekend / $10.1M Total), Australia ($1.8m Weekend / $18M Total), the United Kingdom ($1.7M Weekend / $24.5M Total), and Spain ($1.4M Weekend / $4.9M Total). The Hangover Part III has now grossed $272.8 million worldwide. It will open in Japan and Mexico on June 28.

The Great Gatsby reached a $278.7 million global cume after opening in Brazil and New Zealand last week. The Baz Luhrman adaptation of F. Scott Fitzgerlad's seminal novel has grossed a total of $142.6 million overseas. The film's top markets are the United Kingdom ($20.6M Total), Russia ($15.9M Total), France ($13M Total), Germany ($12.9M Total), South Korea ($9.2M Total), Italy ($9.1M Total), and Spain ($5.1m Total). The Great Gatsby will open in Japan next weekend. 

Iron Man 3 reached a major milestone by reaching $803.3 million overseas. The superhero film has now grossed $1.196 billion globally. It is the #5 highest grossing film of all time globally, #7 overseas, and #17 in North America.

The Purge took the top spot in North America this weekend with a $36.4 million gross, complementing it with a good performance in two overseas territories. The Purge held-over well in the U.K., where it was released last weekend, and opened in Poland on Friday to take its overseas total to $3.5 million. The thriller has an international roll-out scheduled to expand over the next five months. The Purge is currently posting a $39.9 million global cume.

A $2.5 million opening in Japan saw G.I. Joe: Retaliation reach a total of $23.6 million outside of North America. The film will take first place in the territory, posting a 46% improvement above the original's premiere in 2009. G.I. Joe: Retaliation has global cume of $365.4 million.

Check back with us throughout the day for updates coverage on the global box office.

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NORTH AMERICA: 'The Purge' Exceeds Expectations with $34.1 Million; 'Fast & Furious 6' Passes $200 Million Mark; 'The Internship' Underwhelms With $17.3 Million on June 07, 2013


Monday Update: In general, films were over-estimated on Sunday.  Reported weekend actuals are $34.06 million for The Purge, $19.63 million for Fast & Furious 6, $19.04 million for Now You See Me and $17.33 million for The Internship.

With a weekend take of $11.43 million, Star Trek Into Darkness has grossed $199.87 million to date and will have to wait until today to surpass the $200 million mark after all.

Sunday Update: The Purge easily led the way at the box office this weekend with an estimated $36.4 million. The ultra-low budget R-rated thriller from Universal absolutely blew past pre-release expectations, which had ranged more in the neighborhood of $20 million to $25 million. There is no doubt that The Purge was helped out tremendously by the very high volume of online discussion the film generated in the weeks leading up to its release. The Purge opened 73 percent stronger than the $20.998 million debut of 2008's The Strangers and 102 percent stronger than the $18.01 million start of last year's Sinister (which also starred Ethan Hawke).

The Purge was quite front-loaded this weekend, which is commonplace with most horror films and thrillers that perform well at the box office. After opening with $16.8 million on Friday (which included an estimated $3.4 million from late night Thursday shows), The Purge grossed $10.4 million on Saturday and is estimated to gross $9.2 million on Sunday. That places the estimated opening weekend to Friday ratio for the film at 2.17 to 1. The audience breakdown for The Purge skewed towards female moviegoers (56 percent) and towards moviegoers under 25 (56 percent). The Purge received a C rating on CinemaScore, which is respectable given the film's genre. Given the film's strong performance and low overall cost, it should only be a matter of time before we see a sequel to The Purge.

Fellow Universal release Fast & Furious 6 took second with an estimated $19.8 million. In the process, the action sequel surpassed the $200 million domestic milestone this weekend. After a harsh second weekend decline last weekend, Fast & Furious 6 stabilized this weekend by falling 44 percent. The third weekend decline for Fast & Furious 6 was harsher than the 37 percent 2011's Fast Five fell in its third weekend, but not as sharp as the 57 percent 2009's Fast & Furious declined during its third weekend. With a 17-day take of $202.99 million, Fast & Furious 6 is running 20 percent stronger than the $169.69 million 17-day take of Fast Five.

Holding up very nicely this weekend was Now You See Me. The ensemble thriller from Lionsgate placed in third with an estimated $19.5 million. That represented a decline of just 34 percent from last weekend's already stronger than expected opening weekend performance. Now You See Me continues to exceed expectations with a ten-day take of $61.37 million. That places the film an impressive 31 percent ahead of the $46.77 million ten-day take of 2008's 21 (which fell 36 percent in its second weekend to gross $15.34 million). Now You See Me will hope to continue to hold up well going forward, though doing so will be much tougher next week with both Warner's Man of Steel and Sony's This Is The End entering the summer marketplace.

The Internship debuted in fourth place this weekend with an estimated $18.1 million. The PG-13 comedy from Fox opened towards the higher end of expectations (with word of mouth from last week's sneak previews having likely having helped the film's cause a bit). However, this weekend's performance was nonetheless a lackluster one given that the film was built around the reuniting of Wedding Crashers co-stars Vince Vaughn and Owen Wilson. The Internship opened 47 percent softer than the $33.90 million start of 2005's Wedding Crashers, but did manage to open 42 percent ahead of the disastrous $12.75 million debut of last year's The Watch. Clearly, neither Vaughn nor Wilson is anywhere near the type of box office draw that either used to be.

The Internship took in $6.50 million on Friday (an opening day take that was boosted by an estimated $800,000 from late night Thursday shows), grossed $6.63 million on Saturday and is estimated to gross $4.98 million on Sunday. The estimated opening weekend to Friday ratio for the film stands at 2.78 to 1. The Internship received a somewhat encouraging B+ rating on CinemaScore, though that may not mean as much as it normally would going forward with direct competition in the form of This Is The End arriving on Wednesday.

In other domestic box office news, Paramount's Star Trek Into Darkness surpassed the $200 million domestic mark after grossing an estimated $11.7 million this weekend. Meanwhile, Warner's The Hangover Part III surpassed the $100 million mark after grossing an estimated $7.38 million for the frame. Respective total grosses stand at $200.14 million for Star Trek Into Darkness in 25 days and at a much poorer than expected $102.37 million for The Hangover Part III through 18 days.

On the platform front, Roadside's Much Ado About Nothing was off to a solid start with an estimated $183,400. The Joss Whedon directed adaptation of the Shakespeare comedy earned a per-location average of $36,680 from five locations. Much Ado About Nothing is scheduled to receive a major expansion on June 21.

Other noteworthy performances for films in platform and limited release included $1.21 million for fellow Roadside release Mud (a per-location average of $2,078 from 582 locations), $0.890 million for Eros' Yeh Jawaani Hai Deewani (a per-location average of $5,530 from 161 locations), $0.589 million for IFC's Frances Ha (a per-location average of $2,531 from 233 locations), $0.585 million for Sony Pictures Classics' Before Midnight (a per-location average of $11,243 from 52 locations), $247,000 for Fox Searchlight's The East (a per-location average of $6,024 from 41 locations) and $220,000 for CBS Films' The Kings of Summer (a per-location average of $5,000 from 44 locations).

A full list of this weekend's official studio estimates can be found here.

Saturday Update: Universal reports that The Purge took in $16.7 million on Friday (including the $3.4 million from Thursday night shows). The low budget thriller is on pace to rake in close to $36 million for a first place debut weekend, exceeding even optimistic expectations borne from the film's strong social network activity going into Friday.

On its low budget, The Purge is already profitable--however, its Flixster user score is dropping rapidly (sitting at 59 percent currently). Universal's official weekend projection is $38.4 million, but we're remaining cautious on the film's internal multiplier given the apparent divisive word of mouth and history of genre front-loading.

The Internship grabbed $6.55 million yesterday, putting it on track for an $18.5 million weekend. The opening comes as somewhat of a disappointment following the heavy ad-placement of the Fox comedy, not to mention the past successes of stars Vince Vaughn and Owen Wilson.

Meanwhile, Now You See Me continues to exhibit its strength with another $6.05 million on its second Friday. The magician thriller should come close to $20 million for a strong second place finish in its sophomore weekend.

Friday Update #3: The latest Friday numbers indicate that The Purge could hit $32 million during its debut frame. If the horror flick surges late on Friday then $35 million could definitely be a reality. 

The Internship is headed for a little more than $20 million.

Check back on Saturday morning for official studio figures.

Friday Update #2: Sources tell BoxOffice that The Purge could hit $30 million or more during its debut frame. Universal's horror flick looks poised for $12 million-$14 million on Friday based on early reports. If moviegoers opt for late shows of The Purge--a strong possibility given its genre--then the Friday number could end up being even stronger. This marks a huge win for Universal coming off the massive success of Fast & Furious 6. (Don't forget they also have Despicable Me 2 coming in July.) Moviegoers are clearly very hungry for films that don't fit into the typical action tentpole mold--see also The Great Gatsby and Now You See Me--and The Purge is filling that need. The Purge's Facebook page is adding fans at a rapid rate: more than 140,000 people have liked the page since that week. Compare that to the 64,000 or so that Man of Steel added during the same time and you get an idea of how strong The Purge's online following is becoming. If Universal plans on doing a sequel--an idea that's bound to get plenty of attention after this weekend--they will have plenty of built-in fans to market it directly to.

Early Friday numbers indicate that The Internship is headed for $7 million on Friday and an opening of around $18 million-$19 million. Stars Owen Wilson and Vince Vaughn simply waited too long to join forces again after the success of 2005's Wedding Crashers, a $285 million global sensation that people quote religiously to this day. It'll be hard for the comedy to rebound from an underwhelming debut since Man of Steel and This Is The End will hog the spotlight next weekend.

Friday Update: Universal reports that The Purge earned $3.4 million at Thursday 10 p.m. late shows and Friday midnights from 1,751 theaters. That's far ahead of the $1.8 million that Evil Dead managed from 10 p.m./midnight shows earlier this year. Evil Dead opened to an impressive $25.8 million during its debut grame. Meanwhile, The Internship pulled in a modest $800K. 

Fandango sent out a release this morning touting the The Purge's strong sales:

"The Purge" is Fandango's top-selling horror movie of the year so far, in terms of pre-sales (selling more advance tickets than the company previously sold for other 2013 horror hits like "Mama" or "Evil Dead").

"The Purge" represented 54% of sales on Thursday on the site and mobile apps.

"The Purge" definitely struck a nerve with moviegoers, with social media buzz that's been off the charts," says Fandango President Paul Yanover. "It has been our top-selling horror movie of the year so far, in terms of pre-sales."

According to an online survey of more than 1,000 "Purge" ticket-buyers on Fandango:
*94% said the film's unusual premise motivated them to buy a ticket;
* 56% are 18-24;
* 39% plan to take a date or significant other; 34% plan to go solo or with a friend; 27% plan to take a group of friends.

The movie is not just attracting horror buffs to the theater; 41% of survey respondents claim it's one of the few horror films they plan to see this year.



SOUTH KOREA: 'After Earth' Flops in its First Overseas Territory on June 06, 2013

AE-2.jpgFollowing a scandalous third place opening weekend at the North American box office, Sony began looking overseas for potential signs of life in M. Night Shyamalan's troubled After Earth. Judging by South Korea, early results are looking dismal. After Earth opened day-and-date in South Korea and turned up with a similarly poor debut, reaching a paltry $2.5 million cume ($2.1M weekend) for third place. After Earth went head-to-head with the South Korea premiere of Star Trek Into Darkness and lost handedly, as the latest installment in the Star Trek franchise reached a $4.9 million cume ($3.7M weekend) in its first week. Fast & Furious 6 outgrossed After Earth over the weekend, posting a $2.2 million gross to see its total reach $9.5 million. After Earth will expand overseas throughout the month of June. Sony will be keeping a close eye on the film's fortunes -hoping the performance in South Korea and North America is, at best, an anomaly. At worst, we could be seeing the initial signs of the summer's first global fiasco at the box office.

Box Office Results for South Korea. May 31-June 2, 2013.


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