Animated films are a safe bet in Mexico. Despicable Me 2 proved that with a $14.8 million opening weekend across 2,920 screens. The minions dominated the box office, hitting Disney's Monsters University the hardest. The Pixar sequel fell 69% in its third week for a $2.4 million weekend. The Monsters sequel is nothing short of a blockbuster in Mexico, grossing a total of $32.8 million to date. Despicable Me 2 will be rivaling that figure if it is able to hold in the coming weeks.
World War Z held on to a $3.5 million weekend, bringing its Mexican cume to $15.5 million. Pedro Almodovar's I'm So Excited posted impressive numbers in its limited release debut, coming in fifth place with a $359k take from 192 screens. Holdovers dominate the bottom half of the table with domestic comedy Nosotros Los Nobles ($26.2M / 15 Weeks), Fast & Furious 6 ($35.8M / 7 Weeks), and The Great Gatsby ($5.2M / 6 Weeks) selling more tickets deep into their respective runs.
Box Office Results for Mexico. July 5-7, 2013
Despicable Me 2 proved that its box office resiliency can pay off. The animated film placed second during its first two weeks in Australia, only to come back for its third frame to claim the top spot with a $4.2 million weekend that represents a 6% boost from the previous weekend. The minions packed a bigger punch than Man of Steel, which placed in second in its sophomore frame. The Superman reboot has taken $15.3 million from Australia.
The Lone Ranger flopped in its debut, grossing just slightly above the third week of Disney's other release in the market, Monsters University. The Lone Ranger took in $3.2 million from its opening frame while Monsters trailed it closely with a $3.1 million take. Monsters U has grossed a cue of $13.8 million, proving less popular than the Despicable Me sequel which has already broken the $20 million mark in the same timeframe.
Box Office Results for Australia. July 5-7, 2013
NEW YORK -- IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced that Greg Foster has been named CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp., continuing to report directly to IMAX CEO Richard L. Gelfond. Prior to the appointment, Foster was Chairman and President of IMAX Entertainment.
Since March 2001, Foster has worked to support Gelfond on driving the Company's overall strategy and overseeing all aspects of the Company's global entertainment activities, including creative, production, film distribution, business affairs, marketing, sponsorship, studio relationships and the revolutionary IMAX DMR® process. Foster has successfully re-positioned IMAX's motion picture business and as a result the Company has become one of the most important and successful theatrical distribution platforms for major event films around the globe.
"For more than 12 years, Greg has played a crucial and strategic role at IMAX Corp., including increasing our access to top-level movies being produced in North America as well as around the globe," said Richard L. Gelfond, CEO of IMAX. "As we look to expand both our global footprint and film slate, Greg's relationships with filmmakers, studios and exhibitors, as well as his understanding of quality, have been and will continue to be invaluable to IMAX."
During his tenure at IMAX, Foster's primary role has been to champion the concept of equipping today's leading filmmakers with IMAX's ground-breaking suite of end-to-end technologies, enabling them to provide audiences with more immersive, differentiated ways to experience their films.
A seasoned Hollywood executive, Foster spent 15 years at MGM/UA where he served in various senior management posts, including Executive Vice President of Production and Senior Vice President of Motion Picture Marketing and Research. Foster is a graduate of Georgetown University.