New Trailer: 'Brave' on February 23, 2012

'Skyfall' Set For IMAX Release on February 23, 2012

LOS ANGELES -- IMAX Corporation (NYSE: IMAX; TSX: IMX), Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment today announced that the long-awaited next chapter in the famed James Bond franchise, SKYFALL, will be released in IMAX® theatres simultaneously with the film's international release on Oct. 26, and its domestic release on Nov. 9, 2012. This is the first IMAX installment of the iconic Bond film franchise.

In SKYFALL, Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.

SKYFALL marks the return of Daniel Craig as Ian Fleming's James Bond 007, as well as Judi Dench reprising her role as M. The film also stars franchise newcomers Ralph Fiennes, Javier Bardem and Naomie Harris. The film is directed by Sam Mendes from a screenplay written by Neal Purvis & Robert Wade and John Logan. Michael G. Wilson and Barbara Broccoli are producers.

"SKYFALL will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that," said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution.

"It is fitting that with SKYFALL marking the 50th Anniversary of the James Bond franchise, we celebrate in epic style and what could be more larger-than-life than IMAX joining the festivities," said Gary Barber and Roger Birnbaum, Co-Chairman and Chief Executive Officers of MGM.

"It is an honor and a privilege to be a part of this legendary franchise, whose iconic characters and electrifying action will only be amplified in the IMAX format," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We are excited to rejoin forces with our friends at Sony Pictures Entertainment and MGM and so pleased to work with Michael G. Wilson, Barbara Broccoli, and Sam Mendes to bring their vision to IMAX and Bond fans around the world."

The IMAX release of SKYFALL will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

Read more: Skyfall to Be the First IMAX James Bond Movie -


Facebook and Twitter Report: How Is 'John Carter' Doing? on February 22, 2012

By Phil Contrino

John Carter doesn't hit theaters until March 9, but many people are already labeling it a financial disaster.

With a reported budget of $250 million, Disney's sci-fi flick needs to make a ton of cash to become profitable. That'll be difficult considering that star Taylor Kitsch isn't a reliable draw yet and director Andrew Stanton doesn't carry the same weight as James Cameron or Steven Spielberg (read: the kind of directors who are usually given $250 million budgets).

Even if Carter manages a strong opening, it'll face Lionsgate's The Hunger Games juggernaut on March 23. That does not bode well for the staying power of a film that's already being hit with plenty of negative buzz.

We know that film journalists are ready to stomp all over Carter, but what does the paying public think? Below, we compare John Carter's Facebook and Twitter activity to TRON: Legacy, another high-profile sci-fi flick from Disney. It's not pretty...

johncarterreport.pngJOHN CARTER

(Activity from 2/8/12-2/21/12)

Total Facebook Likes as of 2/21/12: 101,005

Increase in Facebook Likes since 2/8/12: 18,211

Total Tweets: 6,172


tronlegacyreport.jpgTRON: LEGACY

(Activity from 11/18/10-12/1/10)

Total Facebook Likes as of 12/1/10: 283,287

Increase in Facebook Likes since 11/18/10:

Total Tweets: 30,062

Opening weekend: $44 million


Note: We looked at each film during the same period in the release cycle.

New Trailer: 'American Reunion' on February 22, 2012

Sam Mendes Talks 'Skyfall' on February 22, 2012

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