GLOBAL PREVIEW: 'Percy Jackson: Sea of Monsters' Looks to Outperform the Original on August 16, 2013

pjseaofmonstesr.jpgBy Daniel Loria


Percy Jackson: Sea of Monsters expands to over thirty overseas territories after last weekend's soft day-and-date opening. 


The first Percy Jackson film was released in 2010 and went on to gross $227.2 million worldwide. The lion's share of that figure, $138.5 million, came from the overseas box office after a middling $88.7 million performance in North America. The sequel therefore has its sights set on replicating the original's success in the global markets.


Percy Jackson: Sea of Monsters opened day-and-date last weekend in seven overseas territories for a $9.7 million cume. The following table compares the openings in four of those markets to the performance of the 2010 original:

  • United Kingdom

Percy Jackson and the Olympians: The Lightning Thief - Opening Weekend: $2.35M (Cume: $11.93M)


Percy Jackson: Sea of Monsters - Opening Weekend: $3.29M

  • Mexico

Percy Jackson and the Olympians: The Lightning Thief - Opening Weekend: $1.68M (Cume: $5.73M)


Percy Jackson: Sea of Monsters - Opening Weekend: $2.65M 

  • Philippines

Percy Jackson and the Olympians: The Lightning Thief - Opening Weekend: $703k (Cume: $2.04M)


Percy Jackson: Sea of Monsters Opening Weekend: $1.8M

  • Chile

Percy Jackson and the Olympians: The Lightning ThiefOpening Weekend: $157k (Cume: $786k)


Percy Jackson: Sea of MonstersOpening Weekend: $372k


As the figures indicate, Percy Jackson: Sea of Monsters is posting stronger debut numbers across several overseas markets. This weekend's expansion should bring similar results in what would be an important boost in the global box office for the Fox franchise. 


Expect Percy Jackson: Sea of Monsters to hold its own in several top global markets, where it is only rivaled by Neill Blomkamp's Elysium. Sony's latest sci-fi tentpole expands to 20 territories this weekend but should draw a different demographic to theaters. Percy Jackson and Elysium will have head-to-head openings in Belgium, Denmark, Germany, France, Hungary, Netherlands, Portugal, Poland, Switzerland, Norway, and Croatia. 


Improvement across the following major territories opening this weekend will be key for the Percy Jackson sequel to remain on track in its quest to outgross its predecessor:

  • Brazil

Percy Jackson and the Olympians: The Lightning Thief Opening Weekend: $2.26M (Cume: $8.6M)

  • France

Percy Jackson and the Olympians: The Lightning ThiefOpening Weekend: $3.2M (Cume: $10.4M)

  • Germany

Percy Jackson and the Olympians: The Lightning ThiefOpening Weekend: $2.36M (Cume: $8.14M)



Follow Daniel Loria and BoxOffice on Twitter for more news and analysis on the global box office. 


NORTH AMERICA: Weekend Estimates: 'Lee Daniels' The Butler' Starts Strong with $25.0M; 'Kick-Ass 2' Disappoints With $13.6M; Soft $6.7M for 'Jobs'; 'Paranoia' Bombs with $3.5M (5th Update) on August 16, 2013


Sunday Update: Lee Daniels' The Butler led the way this weekend with a healthy estimated debut of $25.01 million. The early awards season hopeful from The Weinstein Company had been widely expected to find itself in a close race with Universal's Kick-Ass 2 for first place this weekend, but ultimately had no problem out-pacing the disappointing performance of Kick-Ass 2 in a very big way. Awards season buzz around the performances of Forest Whitaker and Oprah Winfrey, the title controversy surrounding the film and the lack of dramas in the marketplace this summer are all factors that helped The Butler exceed expectations this weekend. The Butler opened just 9 percent below the $27.49 million start of 42 earlier this year and is performing far stronger than 2009's Precious, which grossed $47.57 million during its entire run.

The Butler opened with $8.32 million on Friday, increased 12 percent on Saturday to take in $9.29 million and is estimated to fall 20 percent on Sunday to gross $7.40 million. That gives the film an estimated opening weekend to Friday ratio of 3.01 to 1. Like The Help back in August of 2011, The Butler will hope to hold up very well going forward with aid from both strong word of mouth and from skewing towards older moviegoers. The film's A rating on CinemaScore is an early positive sign going forward.

Speaking of strong word of mouth, Warner's We're the Millers held up very nicely this weekend with an estimated $17.78 million. The R-rated comedy starring Jennifer Aniston and Jason Sudeikis was down only 33 percent from last weekend and held steady in second place. We're the Millers has grossed $69.51 million in twelve days, a figure which is made even more impressive by the film's modest price tag for a high profile summer release. We're the Millers is running 6 percent ahead of the $65.84 million twelve-day take of 2008's Tropic Thunder, which means We're the Millers won't have any problem surpassing the $100 million domestic mark.

As mentioned, Kick-Ass 2 was off to a disappointing start this weekend. The superhero sequel starring Aaron Taylor-Johnson, Chloë Grace Moretz and Jim Carrey debuted with an estimated $13.57 million, which placed the film in fourth (just behind Sony's Elysium). That was well below pre-release expectations and was 32 percent softer than the $19.83 million start of 2010's Kick-Ass. While the original film was well liked by its niche audience, a sizable percentage of that audience ultimately wasn't interested in a second helping of the franchise. The one saving grace for Kick-Ass 2 is that with a reported production budget of $28 million, it was inexpensive for a superhero film.

While it is still early, the film's early holding power suggests that Kick-Ass 2 will be even more front-loaded than Kick-Ass was. Kick-Ass 2 opened with $5.9 million on Friday (which included an estimated $1.3 million from late night Thursday shows that began at 8 p.m.), fell a sharp 29 percent to gross $4.2 million on Saturday and is estimated to fall 17 percent on Sunday to take in $3.47 million. That places the estimated opening weekend to Friday ratio for Kick-Ass 2 at just 2.30 to 1; Kick-Ass had an opening weekend to Friday ratio of 2.59 to 1. Kick-Ass 2 received a B+ rating on CinemaScore.

The weekend's other two wide releases opened to even softer results. Open Road's Jobs took in an estimated $6.7 million to place in seventh, while Relativity's Paranoia debuted all the way down in 13th with an estimated start of just $3.5 million. The Ashton Kutcher led Jobs opened on the low end of its modest expectations, while Paranoia (which features Liam Hemsworth, Gary Oldman and Harrison Ford) delivered the smallest start of 2013 to date for a film debuting in more than 2,000 locations. Jobs opened with $2.61 million on Friday and had an estimated opening weekend to Friday ratio of 2.57 to 1, while Paranoia grossed $1.31 million on Friday and registered an estimated opening weekend to Friday ratio of 2.67 to 1. On top of their soft debuts at the box office, Jobs and Paranoia received respective lackluster B- and C+ ratings on CinemaScore. Both films obviously won't be sticking along for long in theatres.

Elysium, last weekend's top film, fell two spots and 54 percent to place in third this weekend with an estimated $13.6 million. The Neill Blomkamp directed sci-fi film starring Matt Damon and Jodie Foster has grossed $55.91 million through ten days of release. That places Elysium an underwhelming 23 percent behind the $72.80 million ten-day start of 2009's much less expensive District 9 (which fell 51 percent in its second weekend of release to gross $18.21 million).

Disney's Planes landed in fifth with an estimated $13.14 million. The DisneyToon Studios produced computer animated spin-off was down 41 percent and two places from last weekend's debut. Planes has grossed $45.09 million through ten days of release, which is solid given its modest price tag for a computer animated film. Planes is flying 60 percent ahead of the $28.26 million ten-day start of last year's ParaNorman (which fell 39 percent to gross $8.64 million during its second weekend of release).

Percy Jackson: Sea of Monsters took in an estimated $8.38 million to place in sixth. Fox's fantasy sequel was down 42 percent from last weekend. Sea of Monsters has grossed $38.90 million in twelve days of release, placing it a lackluster 35 percent behind the $60.13 million twelve-day start of 2010's Percy Jackson and the Olympians: The Lightning Thief.  Given the lack of new competition for family audiences in the near future, both Planes and Sea of Monsters will hope to hold up even better starting next weekend.

Full studio weekend estimates can be found here.

Saturday Update: The Weinstein Company reports this morning that Lee Daniels' The Butler accumulated an impressive $8.3 million on opening day yesterday. BoxOffice projects a $24.5 million opening weekend from that figure, an impressive debut for the drama. The recent glut of summer action movies worked in The Butler's favor as adult audiences grew ready for a more cerebral, character-driven film here in late August. Free publicity from the recent legal dispute over the film's title was a factor as well. Much like 2011's The Help, expect a leggy run for The Butler.

Universal's Kick-Ass 2 turned out a disappointing $5.8 million Friday opening--including the sequel's $1.3 million Thursday night gross. That's a strong indicator that the film's niche appeal will prevent any audience expansion over the weekend. The film's Flixster rating has already dropped below the first film's to 79 percent (and declining). With fans of the series having turned out, expect a weak hold for Kick-Ass 2 on Saturday as it heads toward BoxOffice's projected $15.3 million weekend--well under the $19.8 million debut of its 2010 predecessor.

Open Road's Jobs started off modestly with $2.6 million on Friday. The Ashton Kutcher-led biopic about Steve Jobs will take in around $7 million in its opening weekend. That figure appears tepid at first glance, but the low budget means the film still has a shot at profitability in the long run. Meanwhile, Jobs isn't winning over audiences: it carries a mere 52 percent approval rating from Flixster users after just one day in release.

Summer's latest bomb, Paranoia, grabbed a measly $1.3 million yesterday. The film starring Liam Hemsworth, Harrison Ford, and Gary Oldman couldn't turn its star power into a box office draw. Chalk that up partly to opening at the tail-end of one of the most crowded summer markets in recent memory. Additionally, the concept just didn't appeal to audiences and Liam--as the movie's main character--hasn't yet established the same kind of recognition that his brother Chris has. Paranoia currently has a disastrous 45 percent score from Flixster users and is on a trajectory for just $4 million this weekend.

Friday Update #2: Sources tell BoxOffice that Lee Daniels' The Butler will easily top Kick-Ass 2 in a battle of two wildly-different newcomers.

Based on early grosses, it looks like The Butler will end up with $8.5 million on Friday and $25 million or so for the entire weekend. That's a strong start for The Weinstein Company release. The success of The Butler proves yet again that moviegoers can only stomach so many action films in one summer. An adult-skewing film with a great ensemble cast clearly feels like a breath of fresh air to a lot of movie fans. Expect The Butler to hold up well in the weeks to come.

Kick-Ass 2 may not even end up topping the $19.8 million debut haul of its predecessor. The vigilante flick looks to be on pace for $7 million on Friday and an $18.5 million opening weekend. Kick-Ass 2 follows The Wolverine and The Smurfs 2 as another franchise film that failed to live up to expectations. Moviegoers are obviously feeling some franchise fatigue, and it's showing at the box office. Don't expect to see a Kick-Ass 3 unless KA2 turn into a serious juggernaut overseas.

Despite being panned by many critics, Jobs is off to a respectable start. The tech biopic is on pace for $4 million on Friday and $11.5 million for the weekend. That's not a bad beginning for a film that cost less than $15 million to make. Jobs could also do well overseas thanks to the global popularity of the Apple brand. While it may be a punchline to some, the Ashton Kutcher vehichle should manage to be profitable for Open Road. 

Paranoia can now be counted as one of Summer 2013's biggest duds. The combined star power of Liam Hemsworth, Harrison Ford, Gary Oldman and Amber Heard couldn't inspire interest in Relativity's tech thriller. Paranoia is on pace for a weak $1.8 million Friday and a $5.5 million debut frame. 

Friday Update: Universal reports that Kick-Ass 2 earned $1.3 million from Thursday evening shows. That debut puts Universal's sequel in the same range as White House Down's $1.35 million Thursday haul earlier this summer. WHD went on to gross $24.8 million during its debut frame. 

Kick-Ass 2 currently has a mediocre 28% approval rating on Rotten Tomatoes, but early signs indicate that there may be a disconnect between critics and fans. Nearly 61,000 Flixster users have combined to push the action flick to a healthy 82% approval rating.

Open Road reports that Jobs took in only $425,000 from Thursday shows. That's a mediocre start for a film that may have a tough time hitting $10 million during its debut frame. Poor reviews--the tech biopic currently has a 25% approval rating--may keep away adults who normally would have flocked to the film after enduring a summer full of action flicks aimed at teens. 

All signs point to a close race between Kick-Ass 2 and Lee Daniels' The Butler for first place this week. Stay tuned for more updates. 

Thursday Update: Fandango reports that Lee Daniels' The Butler is the #1 ticket seller today, putting it ahead of high-profile newcomers Kick-Ass 2 and Jobs as well as strong holdovers such as Elysium and We're the Millers

A survey of ticket buyers conducted by Fandango reveals the following:

· 82% were intrigued by word-of-mouth on Forest Whitaker's performance as The Butler;

· 72% say Oprah Winfrey's involvement (and co-starring role as Whitaker's wife) increased their interest in the film;

· 54% have seen Lee Daniels' previous Oscar-nominated film, Precious. currently predicts a $22.5 million debut frame for the Weinstein Company release.




LOS ANGELES - AUG. 15, 2013 - IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment, a division of The Walt Disney Company (NYSE: DIS), today announced that Marvel's Thor: The Dark World, starring Chris Hemsworth, will be digitally re-mastered into the immersive IMAX® 3D format and released into IMAX® 3D theatres internationally beginning Oct. 30.

Chris Hemsworth has played Thor, the god of Thunder in two highly successful Marvel films, 2011's Thor and 2012's Marvel's The Avengers, which collectively grossed nearly $2 billion at the global box office. In this latest adventure, Academy Award® winners Natalie Portman and Anthony Hopkins will also reprise their roles, as will Tom Hiddleston, Stellan Skarsgård, Idris Elba, Kat Dennings, Ray Stevenson, Tadanobu Asano, Jaimie Alexander and Rene Russo. Alan Taylor (TV's Game of Thrones, Mad Men, The Sopranos) will direct from a story by Don Payne and Robert Rodat, and a screenplay by Christopher L. Yost and Christopher Markus & Stephen McFeely.

"Like all the dynamic Marvel characters, Thor has developed a massive global following, and we look forward to moviegoers experiencing this highly anticipated next chapter in IMAX 3D," said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. "We're excited to continue to build on our flourishing partnership with Marvel and Disney with this iconic property."

"All the nine realms will be stunningly displayed when Thor: The Dark World arrives in IMAX 3D," said Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios. "We continue to have great success with IMAX and are thrilled to once again work with them to bring the Marvel Universe to life in this premium format."

The IMAX release of Marvel's Thor: The Dark World will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About Thor: The Dark World:
Marvel's Thor: The Dark World continues the big-screen adventures of Thor, the mighty Avenger, as he battles to save Earth and all the nine realms from a shadowy enemy that predates the universe itself. In the aftermath of Marvel's Thor and Marvel's The Avengers, Thor fights to restore order across the cosmos ... but an ancient race, led by the vengeful Malekith, returns to plunge the universe back into darkness. Faced with an enemy that even Odin and Asgard cannot withstand, Thor must embark on his most perilous and personal journey yet, one that will reunite him with Jane Foster and force him to sacrifice everything to save us all.

Starring Chris Hemsworth, Natalie Portman, Tom Hiddleston, Stellan Skarsgård, Idris Elba, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Kat Dennings, Ray Stevenson, Zachary Levi, Tadanobu Asano and Jaimie Alexander with Rene Russo and Anthony Hopkins as Odin, Marvel's Thor: The Dark World is directed by Alan Taylor, produced by Kevin Feige, from a story by Don Payne and Robert Rodat and screenplay by Christopher L. Yost and Christopher Markus & Stephen McFeely and is based on Marvel's classic super hero Thor, who first appeared in the comic book Journey Into Mystery #83 in August, 1962.

Thor: The Dark World is presented by Marvel Studios. The executive producers are Louis D'Esposito, Victoria Alonso, Craig Kyle, Alan Fine, Nigel Gostelow and Stan Lee. The Film Releases November 8, 2013, and is distributed by Walt Disney Studios Motion Pictures.

For more information about Thor: The Dark World, please visit Marvel's official website at

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit

About The Walt Disney Studios
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel; and Touchstone Pictures, which includes the distribution of live action films from DreamWorks Studios. Through the Home Entertainment division, innovative distribution methods provide access to creative content across multiple platforms. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For more information, please visit

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2013, there were 767 IMAX theatres (634 commercial multiplexes, 19 commercial destinations and 114 institutions) in 54 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook (, Twitter ( and YouTube (

UK: 'Alan Partridge' Edges Out 'Percy Jackson' for the Top Spot on August 14, 2013

alanpartdigestill.jpgA strong weekend at the U.K. box office saw each film in the top ten gross above $1 million. Alan Partridge: The Movie narrowly defeated Percy Jackson: Sea of Monsters for the top spot after both films opened their theatrical run with a $3.3 million take. The Percy Jackson sequel outperformed its predecessor's debut by $1 million.

Grown Ups 2 finished in third place after a $2.5 million U.K. debut. It's a disappointing bow for Adam Sandler & co., considering the original Grown Ups posted a $3.1 million opening en route to a $12 million performance in the United Kingdom.

The Lone Ranger was the weekend's only new release to fall outside of the top three despite playing in over 500 locations. The Johnny Depp Western fizzled with a $2 million opening weekend and a lackluster $4,008 per-screen-average.

Animated franchises have fared well in the U.K. Monsters University has grossed $36.7 million in five weeks and Despicable Me 2 reached $61.9 million in its seventh frame. The Smurfs 2 won't reach those heights despite holding on to a $1.7 million performance in its second weekend. The Smurfs sequel has grossed $9.8 million in the U.K. and posted the weekend's lowest per-screen average on the chart.

Top 10 Films in the United Kingdom. August 9-11, 2013.


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