Los Angeles -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Sony Pictures Entertainment today announced that Underworld Awakening, the fourth installment in the popular supernatural-action franchise produced by Lakeshore Entertainment along with creator Len Wiseman, will be released to IMAX® digital theatres simultaneously with the film's worldwide release Jan. 20, 2012. The latest chapter in the Underworld saga marks the return of Kate Beckinsale in the title role of Selene and is the first of the series to be filmed in 3D and released in IMAX.
"Underworld is one of Screen Gems' most important franchises, so it's important to us to present the movie as its fans want to see it: on the IMAX screen," said Rory Bruer, president of Worldwide Distribution for Sony Pictures Releasing.
"The Underworld franchise has established a dedicated fan following and we think Underworld Awakening will serve as a terrific kick off to our robust 2012 film slate," said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of Underworld Awakening will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Los Angeles -- Advance tickets for The Twilight Saga: Breaking Dawn, Part 1 will go on sale on Fandango on October 1, more than six weeks before the movie's November 18 release date. According to a recent survey, Fandango moviegoers named Breaking Dawn, Part 1 as the most anticipated movie of the fall season.
As the fan frenzy starts to build, Fandango has devised a unique email promotion to promote its advance ticket sales - timed to today's landmark date on Twilight fans' calendars. (September 13 is the fictional birthday of Bella Swan, the saga's main protagonist.)
Today, the nation's leading moviegoer destination emailed an elegant online "wedding invitation" for Isabella Marie Swan and Edward Anthony Masen Cullen -- to help build excitement for the upcoming big screen event. The digital invitation, complete with e-envelope and designed by Paperless Post (www.paperlesspost.com), was sent exclusively to Fandango's previous Twilight ticket buyers earlier today.
According to a Fandango survey, the Breaking Dawn, Part 1 event that fans are most looking forward to is the infamous headboard-breaking honeymoon scene. The wedding event and Bella's childbirth rounded out the list:
- The Honeymoon 37%
- The Wedding 32%
- The Childbirth 31%