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'Maze Runner' Ready For Success on September 18, 2014

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By Alex Edghill

Thursday Morning Update: The Maze Runner took it easy again on Wednesday as it fell 8 tweets from its Tuesday tally of 12,375 tweets - not very inspiring as face value. Facebook continued to impress though as it rose by over 30k to 865k likes. While its Twitter numbers have not increased much on the week its still good to see a film which is based off a young adult novel generate the type of awareness to rake in over 10,000 tweets each day. The timing is right here for the film I believe and we here at Box Office have it pegged to open with $37 million and easily walk away with the weekend crown.

A Walk Among The Tombstones fell 2% to 2,227 tweets on Tuesday, down from 2,366 tweets the day before while Facebook had another miniscule rise to 279,084 likes, up less than .5% from 278,342 likes. By comparison, Liam Neeson's last film Non-Stop had 3,235 tweets and 391,653 likes its Wednesday before release. We are predicting a $14 million start for the film on the weekend which will likely allow it to turn a profit after its worldwide dollars are counted, thereby giving Liam Neeson yet another win in a genre he has dominated in the past 5 years.

This Is Where I Leave You was the only new opener to see an increase on Wednesday as it rose 7% to 1,860 tweets, up from 1,727 tweets on Tuesday, while Facebook grew to 206,049 likes, up from 203,857 likes the day before. By comparison, director Shawn Levy's last film The Internship had 3,320 tweets and 261,380 likes on its Wednesday before release. Nothing special here at all to suggest breakout status, and while our predicted $11.5 million is a respectable total it would mark the lowest opening total of Levy's storied career.

Kevin Smith's Tusk has had a tough week on social media as it hasn't even bested 600 tweets on any day and its Facebook like total stand at under 50,000. I'm surprised they went with as wide release as they did with the film and might have been better off having a more limited release and letting word of mouth build. We are predicting $1.8 million for the film by the end of the weekend.

Twitter Top 15 Movies for Wednesday September 17th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Hunger Games: Mockingjay Part 1 33,344 19,736 213,108 -40.81%
2 (-) If I Stay 15,942 14,939 45,503 -6.29%
3 (-) The Maze Runner 12,375 12,367 38,801 -0.06%
4 (+3) Annabelle 6,029 10,940 23,502 81.46%
5 (+1) Guardians of the Galaxy 7,680 7,287 24,459 -5.12%
6 (+16) The Judge 1,038 6,956 8,558 570.13%
7 (-3) Avengers: Age of Ultron 11,638 5,983 22,458 -48.59%
8 (-3) Into the Woods 9,582 5,614 16,784 -41.41%
9 (-1) Interstellar 5,844 4,641 11,141 -20.59%
10 (-1) No Good Deed (2014) 4,692 3,389 13,820 -27.77%
11 (-1) The Hobbit: The Battle of the Five Armies 3,173 2,752 10,219 -13.27%
12 (-1) Before I Go to Sleep 2,967 2,397 8,700 -19.21%
13 (-1) A Walk Among the Tombstones 2,366 2,227 5,308 -5.87%
14 (+6) Star Wars: Episode VII 1,388 2,226 4,783 60.37%
15 (-1) The Equalizer 1,983 2,131 5,463 7.46%
18 (-) This Is Where I Leave You 1,727 1,860 5,444 7.70%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'No Good Deed' Tops $28.8M in 6 Days; 'Dolphin Tale 2' Stands at $17.6M on September 18, 2014

sep12.pngSony reports that No Good Deed took in $1.18 million on Wednesday, off 35 percent from the day prior. That gives the thriller a 6-day haul of $28.9 million, an impressive start for the pic which is running 7 percent ahead of the pace of Tyler Perry's I Can Do Bad All By Myself and 37 percent ahead of The Call.

Guardians of the Galaxy posted another $0.59 million yesterday for a 19.5 percent drop from last Wednesday. The Disney/Marvel blockbuster continues to show aggressive staying power in the post-summer market as its domestic tally has now reached $307.9 million. The film is running 3 percent ahead of the pace of the original Iron Man.

Warner Bros.' Dolphin Tale 2 grabbed $0.51 million yesterday as it was off 28 percent from Tuesday. The family-driven sequel has earned $17.6 million in its first six days, 18.5 percent less than its 2011 predecessor.

Fox Searchlight's The Drop continues to impress in limited release. The Tom Hardy/James Gandolfini thriller added $0.37 million from 809 locations yesterday for a strong $453 per-theater average. With $5.35 million in the bank through six days of release, the film will expand into wider release starting this weekend.

Rounding out the top five, Let's Be Cops grossed $0.35 million for a 21 percent week-to-week drop. The comedy has certainly found its audience since opening in August, ringing up $74.2 million to-date.

 

'Maze Runner' Not Looking Back on September 18, 2014

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By Alex Edghill

Wednesday Morning Update: The Maze Runner continued to lead the pack on Tuesday despite dropping 12% to 12,375 tweets. Facebook on the other hand had a very hefty increase of 25k+ to 837k likes. By comparison, The Hunger Games had 37,820 tweets and 3,054,892 likes its Tuesday before release, Divergent had 75,277 tweets and 1,060,953 likes, while The Giver had 6,777 tweets and 374,863 likes. While its Twitter numbers are nothing extraordinary its Facebook tallies are hard to ignore and really point to  a strong beginning.

A Walk Among The Tombstones had a strong increase on Tuesday of 230% to 2,366 tweets while Facebook also somewhat less encouraging with a sub 1% rise to 278,342 likes. By comparison, Non-Stop had 3,895 tweets and 384,224 likes its Tuesday before release, while Prisoners had 471 tweets and 98,890 likes. The film is lagging notably to recent Neeson thrillers and while I have it a ways above Prisoners its important to note that because of the latter's very common name a more restrictive search string had to be employed to weed out unrelated tweets and served as a limiter to its numbers (in fact Non-Stop also employed quite a restrictive string and still handily beat out Tombstones too). I see a decent opening here of low to mid double figures but nothing approaching $20 million given these signs.

This Is Where I Leave You had a 7% fall to 1,727 tweets on Tuesday, down from 1,857 tweets on Monday, while Facebook grew to 206,409 likes, up from 203,857 likes the day before. By comparison, The Other Woman had 9,149 tweets and 147,093 likes its Tuesday before release, while The Internship had 4,971 tweets and 247,638 likes. The dwindling tweet totals are somewhat of a worry as is the lag between its Facebook likes and director Shawn Levy's last film The Internship. Double digits still look to be assured but as of right now I'd say it looks to be bringing up the rear amongst the new openers once the weekend dollars are tallied.

Twitter Top 15 Movies for Tuesday September 16th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Hunger Games: Mockingjay Part 1 160,028 33,344 193,372 -79.16%
2 (-) If I Stay 14,622 15,942 30,564 9.03%
3 (-) The Maze Runner 14,059 12,375 26,434 -11.98%
4 (+3) Avengers: Age of Ultron 4,837 11,638 16,475 140.60%
5 (+9) Into the Woods 1,588 9,582 11,170 503.40%
6 (-2) Guardians of the Galaxy 9,492 7,680 17,172 -19.09%
7 (-2) Annabelle 6,533 6,029 12,562 -7.71%
8 (+22) Interstellar 656 5,844 6,500 790.85%
9 (-3) No Good Deed (2014) 5,739 4,692 10,431 -18.24%
10 (-2) The Hobbit: The Battle of the Five Armies 4,294 3,173 7,467 -26.11%
11 (-2) Before I Go to Sleep 3,336 2,967 6,303 -11.06%
12 (+15) A Walk Among the Tombstones 715 2,366 3,081 230.91%
13 (+4) Gone Girl 1,344 2,085 3,429 55.13%
14 (+2) The Equalizer 1,349 1,983 3,332 47.00%
15 (-3) Ouija 2,253 1,920 4,173 -14.78%
18 (-5) This Is Where I Leave You 1,857 1,727 3,584 -7.00%

Please check the methodology page for information about our Twitter project or here for historic data.

North America: 'No Good Deed' Continues to Lead on Tuesday with $1.82M on September 17, 2014

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By Daniel Garris

Sony's No Good Deed took in $1.82 million on Tuesday to lead the daily box office for a fifth consecutive day. The low-budget thriller from Screen Gems starring Idris Elba and Taraji P. Henson increased 13 percent over Monday. That represented one of the day's poorer daily holds among wide releases on Tuesday. In the bigger picture, No Good Deed continues to outpace expectations with a healthy five-day start of $27.68 million. That places the film 7 percent ahead of the $25.96 million five-day take of 2009's I Can Do Bad All By Myself.

Guardians of the Galaxy held steady in second place with $0.779 million. The blockbuster sci-fi superhero adaptation from Disney and Marvel was up 35 percent over Monday and down a very slim 17 percent from last Tuesday. Daily percentage increases over Monday were strong in general on Tuesday. Guardians of the Galaxy is the highest grossing release of 2014 thus far domestically with $307.34 million through 47 days.

Dolphin Tale 2 grossed $0.703 million to remain in third place. Like Guardians of the Galaxy, the family film sequel from Warner Bros. also increased 35 percent over Monday. Dolphin Tale 2 has grossed $17.10 million in five days. That is on the lower end of pre-release expectations and places the film 18 percent behind the $20.78 million five-day start of 2011's Dolphin Tale.

Fox Searchlight's The Drop stayed in fourth place with $0.492 million. The crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini was up 28 percent over Monday's performance. The Drop has grossed $4.98 million in four days, which represents a very solid start given that the film is only playing in 809 locations.

Let's Be Cops rounded out the day's unchanged top five with $0.457 million. Fox's low-budget action comedy increased 31 percent over Monday and was down only 21 percent from last Tuesday. Thanks in part to continued strong holding power; Let's Be Cops has grossed $73.86 million through 35 days of release.

North America: 'No Good Deed' Surpasses $25M Mark after Leading Monday with $1.61M on September 16, 2014

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By Daniel Garris

Sony's No Good Deed took in $1.61 million on Monday to lead the daily box office for a fourth consecutive day. The low-budget thriller starring Idris Elba and Taraji P. Henson fell 71 percent from Sunday's performance. No Good Deed continues to outpace expectations with a healthy four-day start of $25.86 million. That places the film 4.5 percent ahead of the $24.74 million four-day take of 2009's I Can Do Bad All By Myself.

Guardians of the Galaxy placed in second with $0.579 million. The blockbuster sci-fi superhero adaptation from Disney and Marvel was down 72 percent from Sunday and down a slim 20 percent from last Monday. Guardians of the Galaxy continues to pad its lead as the highest grossing domestic release of 2014 thus far and has now grossed a massive $306.57 million through 46 days of release.

Dolphin Tale 2 claimed third place with $0.522 million. The family film sequel from Warner Bros. fell a very sharp 87 percent from Sunday, which is a sure sign of just how heavily the film is skewing towards family audiences. Dolphin Tale 2 has grossed $16.39 million in four days. That is on the lower end of expectations and places the film 18 percent behind the $19.89 million four-day start of 2011's Dolphin Tale.

Fox Searchlight's The Drop took fourth with $0.383 million. The crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini was down just 57 percent from Sunday, which represented one of Monday's better daily percentage holds. The Drop has grossed $4.49 million in four days, which represents a very solid start given that the film is only playing in 809 locations.

Fox's Let's Be Cops rounded out Monday's top five with $0.348 million. The low-budget action comedy fell 68 percent from Sunday and a slim 20 percent from last Monday. Thanks in part to strong holding power, Let's Be Cops has grossed $73.39 million through 34 days.


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