Facebook Watch - Slow Week Sees 'Minions' Back On Top on December 08, 2014


By Alex Edghill

It was a relatively slow week on Facebook as no new massive trailers or big news bounced around to push like totals, so everything was pretty much left up to good old fashioned organic growth. The leader of that pile ended up being everyone's favourite little yellow weirdos the Minions. The film saw an additional 121,600 likes over the week, thanks mostly to residual buzz about its trailers a few weeks ago but also due to some Holiday-themes clips which were released. Yup, these guys are going to be absolutely massive next year on release.

Furious 7 and  Avengers: Age Of Ultron accounted for the second and third spots respectively over the past week. With such a huge base of likes its really not that hard to gain sizeable numbers of people a week. Its like osmosis for Facebook, big numbers attract people.

Perhaps more interestingly Woman In Black 2 has been seeing a nice push of late thanks to its marketing materials. Now if the recent film The Pyramid taught us anything its that big social media numbers for horrors are pretty standard and not necessarily indicative of box office fortunes. Woman In Black is reusing the Facebook page of the original so it had a big jump start which it is putting to good use it seems. I'm not convinced that its going to be able to match the $20 million opening of the original but the first weekend in January has proven in the recent past to be a gold mine for horrors. Each of the last three years has seen a horror open in that slot to success: Texas Chainsaw 3D, The Devil Inside and Paranormal Activity: The Marked Ones - all very profitable and successful films in their own right. 

Exodus: Gods And Kings rounds out the top 5 as it is drawing nearer to its release date. While its 30% hike in numbers was very strong, its overall like total is really lacking when compared to Noah which had over 400k by this point. This might have to rely more on word of mouth and legs than an opening of $40 million like Noah did.

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday December 7th

Rank Release Movie Likes Previous Change % Change
1 07/10/15 Minions 27,418,859 27,297,259 121,600 0.45%
2 04/03/15 Furious 7 54,069,986 54,011,374 58,612 0.11%
3 05/01/15 Avengers: Age of Ultron 12,591,594 12,546,649 44,945 0.36%
4 01/02/15 The Woman In Black 2: Angel of Death 2,294,793 2,253,361 41,432 1.84%
5 12/12/14 Exodus: Gods and Kings 168,811 127,567 41,244 32.33%

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GLOBAL: 'The Hunger Games: Mockingjay Part 1' Hits $560.5 Million; 'Exodus' Outpacing 'Noah' In Key Markets; 'Interstellar' Going Strong In China on December 07, 2014


Lionsgate reports that The Hunger Games: Mockingjay Part 1 is up to an impressive $560.5 million worldwide. $302.8 million of that comes from overseas results. Key markets include the U.K. ($39.6 milllion), Germany ($29.3 million), Australia ($22.1 million) and France ($21 million).

Interstellar posted $22.8 million from 64 markets this weekend. The overseas cume is now $434.1 million. Worldwide, Christopher Nolan's space epic is up to $593.1 million. China's tally is up to $119.2 million, which makes it the biggest earner WB has ever had in the country. 

Penguins of Madagascar added another $23.5 million overseas this weekend, giving it an international cume of $94.5 million. The global total is now $144.1 million. China remains the #1 overseas market with $36.6 million, followed by Russia with $15 million.

Exodus: Gods and Kings is off to an excellent start ahead of its domestic release. The biblical epic snagged $23 million from 10 international markets over the weekend. Exodus' $4.7 million debut in Mexico is 41% ahead of Noah at the same point in the release cycle. The Ridley Scott flick is also ahead of Noah in Spain, Hong Kong, Thailand and the Philippines. 

Horrible Bosses 2 raked in another $7.1 million over the weekend, giving it an overseas total of $23.1 million. Globally, the comedic sequel is up to $59.2 million.

Big Hero 6 added another $4.0 million to its overseas haul this weekend. The animated flick is only 22% into its full international roll out. The overseas haul is now $62.8 million. Globally, Big Hero 6 is up to $240.3 million.

The Pyramid debuted to $3.8 million from 16 overseas markets. The horror flick ranks second in Russia with $1.4 million.

Fury added $3.7 million, pushing its overseas total to $97.5 million. Globally, the war flick is up to $180.7 million. 

Men, Women & Children is up to $418K after opening in three overseas territories. The global cume is $1.1 million. 

NORTH AMREICA: Weekend Estimates: 'Mockingjay – Part 1' Claims $21.6M to Lead for a Third Straight Weekend; 'Penguins of Madagascar' Remains in Second with $11.1M on December 06, 2014


Sunday Update: The Hunger Games: Mockingjay - Part 1 took in an estimated $21.6 million this weekend to lead the weekend box office for a third consecutive frame. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence was down 62 percent from last weekend's three-day frame. That represented a slightly better third weekend percentage hold than that of last year's The Hunger Games: Catching Fire, which fell 65 percent in its third weekend to gross $26.19 million. Mockingjay - Part 1 is the first film to lead the weekend box office for three straight weekends since Guardians of the Galaxy did so earlier this year. Mockingjay - Part 1 has grossed $257.73 million through 17 days of release. That places the film 23 percent behind the $335.85 million 17-day take of Catching Fire.

Penguins of Madagascar grossed an estimated $11.1 million to remain in second. The 3D computer animated film from Fox and DreamWorks Animation was down 56 percent from last weekend. It is commonplace for non-holiday family films to drop off significantly the weekend after Thanksgiving, due in part to family attendance traditionally increasing over Thanksgiving weekend. Penguins of Madagascar has grossed $49.59 million through twelve days of release. That is below pre-release expectations and places the film 12 percent behind the $56.36 million twelve-day takeoff 2011's The Muppets (which fell 62 percent in its second weekend to gross $11.08 million).

Warner's Horrible Bosses 2 was up two spots from last weekend to claim third place with an estimated $8.6 million. The R-rated comedy sequel was down 44 percent from last weekend. That represented one of this weekend's stronger percentage holds, as the film's Thanksgiving weekend performance was clearly deflated a bit. With that said, Horrible Bosses 2 is still performing well below pre-release expectations with a lackluster twelve-day start of just $36.07 million. Horrible Bosses 2 is running a disappointing 45 percent behind the $65.67 million twelve-day take of 2011's Horrible Bosses.

Big Hero 6 placed in fourth with an estimated $8.13 million. The successful 3D computer animated film from Walt Disney Animation Studios was down 57 percent. Big Hero 6 has grossed $177.55 million in 31 days. That places the film 12 percent ahead of the $158.18 million 31-day take of Wreck-It Ralph. Big Hero 6 is still in good shape to eventually surpass the $200 million domestic mark, especially with the Christmas and New Year's holidays still ahead of it.

Paramount's Interstellar rounded out the weekend's top five with an estimated $8.0 million. The Christopher Nolan directed sci-fi film fell 49 percent. Interstellar continues to run below expectations with $158.66 million after 31 days of wide release. The film has held up nicely thus far, but it will soon begin to face direct competition from both Fox's Exodus: Gods and Kings and Warner's The Hobbit: The Battle of the Five Armies.

Meanwhile, Fox's The Pyramid was off to a soft ninth place start this weekend with an estimated $1.35 million. The writing was on the wall for the low-budget horror film after it was released in just 589 locations this weekend. Fox clearly has its attention already focused on the release of Exodus: Gods and Kings this coming Friday.

Fox Searchlight's Wild was off to a far more promising start with an estimated $630,000 this weekend from 21 locations. That gave the critically acclaimed drama starring Reese Witherspoon a per-location average of $30,000 for the frame. After an additional two days of release (in 5 locations), Wild has grossed $677,248 through five days.

Elsewhere in platform release, The Weinstein Company's The Imitation Game remained strong with an estimated $401,570 from 8 locations. The awards season hopeful starring Benedict Cumberbatch claimed a per-location average of $50,196 for the frame. The Imitation Game has grossed $1.01 million in ten days of platform release and will continue to expand into new locations on Friday.

Saturday Update: Lionsgate reports The Hunger Games: Mockingjay - Part 1 took in an estimated $6.56 million on Friday, bringing its domestic total to $242.7 million. BoxOffice projects the film will easily win its third straight weekend with a projected $22 million frame.

Warner Bros.' Horrible Bosses 2 posted $2.74 million in second place yesterday, bringing its 10-day total to $30.2 million. BoxOffice projects an $8.3 million second weekend.

Fox/DreamWorks' Penguins of Madagascar added $2.38 million in third place to begin its second weekend. The animated spin-off has tallied $40.9 million through 10 days of release. BoxOffice projects a $10.7 million sophomore frame.

Paramount reports that Interstellar grabbed another $2.14 million yesterday, giving the Christopher Nolan space epic a domestic tally of $152.8 million to-date. BoxOffice projects a $7.2 million fifth weekend.

Disney's Big Hero 6 filled out the fifth spot yesterday with $1.81 million. The toon's haul now stands at an overall $171.2 million. BoxOffice projects a $7.6 million weekend.

Meanwhile, The Pyramid bowed to $0.46 million from 589 locations on Friday. Early word of mouth is struggling with just a 53 percent Flixster user score, while Rotten Tomatoes critics have stamped the horror flick with 9 percent. BoxOffice projects a $1.25 million weekend.

Opening in platform release this week, Wild--starring Reese Witherspoon--added an estimated $165,000 million from 21 locations yesterday. Since opening on Wednesday, the film has tallied $212,248. BoxOffice projects a $550,000 weekend.

NORTH AMERICA: 'The Hunger Games: Mockingjay – Part 1' Takes $236.1M in Two Weeks on December 05, 2014


By Daniel Garris

The Hunger Games: Mockingjay - Part 1 grossed $2.32 million on Thursday to lead the daily box office for a 14th consecutive day. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence was down a slim 1 percent from Wednesday and down a sharp 79 percent from last Thursday's inflated Thanksgiving Day performance. Mockingjay - Part 1 comfortably led the weekly box office with a weekly take of $67.42 million. That represented a reasonable 60 percent decline from the film's opening week performance and brings the film's two-week total to $236.13 million. Mockingjay - Part 1 is running 24 percent behind the massive $309.66 million two-week take of Catching Fire.

Horrible Bosses 2 was also down 1 percent from Wednesday to remain in second with $1.06 million on Thursday. The R-rated comedy sequel from Warner Bros. was down 65 percent from Thanksgiving Day. Horrible Bosses 2 placed in fourth for the week with $20.16 million. The film has grossed a significantly softer than expected $27.47 million in nine days, which places it 50 percent behind the $54.95 million nine-day take of 2011's Horrible Bosses (which opened on a Friday).

Paramount's Interstellar held steady in third place with $0.876 million. The Christopher Nolan directed sci-fi film was up 3 percent over Wednesday and down 71 percent from last Thursday. Interstellar surpassed the $150 million mark yesterday and has grossed $150.66 million after four weeks of wide release. For the week, Interstellar took fifth place with $19.36 million, which represented a decline of just 25 percent from the previous frame.

Penguins of Madagascar grossed $0.650 million to continue to claim fourth. The 3D computer animated spin-off from Fox and DreamWorks Animation was unchanged from Wednesday's performance and down 83 percent from last Thursday. The film placed in second for the week with $28.49 million. Penguins of Madagascar continues to run below expectations with a nine-day start of $38.49 million. That places the film 15 percent behind the $45.27 million nine-day take of 2011's The Muppets.

Fellow computer animated film Big Hero 6 rounded out the day's unchanged top five with $0.482 million. The successful Disney release was up 2 percent over Wednesday and down 84 percent from last Thursday. Big Hero 6 took third place this week with $21.02 million. That represented a 36 percent decline from the previous week and brings the film's 28-day total to a strong $169.42 million.

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