With Mad Max: Fury Road hitting theaters nationwide on Thursday evening, we decided to take a closer look at how some of Hollywood's recent attempts at reinvigorating popular brands have performed on opening weekend. It's hit and miss. Man of Steel is an example of a best-case scenario, while Robocop and Dredd failed to catch on.
Buzz plays a huge role in any reboot's success or failure. Are fans reacting to the trailers in a positive way? Do critics like it? For Mad Max, the answer is a resounding "yes" on both fronts. Critics, who tend to react to many reboots with snark, are already tripping over each other in order to praise the action flick.
The success or failure of Mad Max--and we're betting on success for this one--will set the tone for a summer that's full of reboots. Coming up we have Poltergeist (May 22), Jurassic World (June 12), Terminator Genisys (July 1), Vacation (July 29), and The Fantastic Four (August 7).
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Avengers: Age of Ultron added $68.3 million from a total of 90 overseas territories or 72% of its final international footprint. Hungry and Poland opened this frame. Ultron has now racked up $562.4 million abroad surpassing the lifetime cumes of Captain America ($194M), Iron Man ($265M), Thor ($268M), Iron Man 2 ($310M), Thor: The Dark World ($439M), Guardians of the Galaxy ($441M) and Captain America: Winter Soldier ($455M). The global tally stands at $875.3 million.
Top territories for the Marvel/Disney blockbuster include South Korea ($74.0 million), the UK and Ireland ($61.5 million), Mexico ($39.8 million), Brazil ($37.2 million), Russia ($30.9 million), France ($28.5 million), Australia ($25.9 million), Germany ($23.8 million), Italy ($17.0 million) and Taiwan ($16.3 million).
On the IMAX front, Ultron scored $3.1 million on 220 overseas screens, raising the international cume to $28 million and the worldwide cume to an estimate $57 million.
Up next is a huge opening in China on Tuesday (May 12) when nearly 90% of the Middle Kingdom’s 25,000 screens will be playing Ultron. Despite a less than ideal mid-week opening, the majority of midnight IMAX showings have sold out and half of China’s IMAX screens have added 3 am screenings. Follow BoxOffice.com’s China section for updates as numbers begin to roll in.
Fast and Furious 7 isn’t out of gas yet, racing to $19.6 million from 67 territories this weekend for an overseas total of $1.128 billion and a worldwide total of $1.466 billion. The push for $400 million from China will come up just short as Furious ends its run on Monday ahead of Ultron’s opening with an estimated total of $388 million through Sunday. It is the highest grossing film of all time there as well as in Argentina, Colombia, Ecuador, Indonesia, Malaysia, South Africa, United Arab Emirates, Uruguay, Trinidad and Vietnam.
Pitch Perfect 2 hit all the right notes in Australia and New Zealand, deposing Ultron on its way to an $8.8 million opening weekend. Audiences Down Under embraced the acappella themed comedy sequel with $7.6 million, 348% ahead of the original’s 2012 opening of $2.18 million. Australia went on to be the film’s top performing overseas territory with more than $13 million. In New Zealand, the sequel grabbed more than half the market share for $1.2 million which is the third biggest opening weekend this year behind Furious and Ultron. Pitch Perfect 2 opens in North America next weekend along with 27 other international markets including the UK, Germany, Russia, and the Philippines.
Home cozied up to $6.0 million from 35 markets this weekend lifting the international cume to $180.22 million and the global tally to $342.33 million. The DreamWorks Animation pic is tracking 13% ahead of Cinderella in the UK/Ireland and picked up $632K this weekend for a $33.92 million cume.
Earlier this week, Cinderella waltzed over the half billion mark worldwide and swept up an additional $4.0 million from 30 territories this weekend, $2.8 million coming from Japan. She now stands at $316.9 million overseas and $513.1 million globally. Top territories include China ($71.1 million), UK and Ireland ($29.8 million), Japan ($28.3 million), Australia ($16.6 million), Italy ($16.5 million), Brazil ($15.6 million), Mexico ($15.4 million), France ($10.7 million), and Russia ($10.1 million).
Unfriended scared up $3.2 million from 11 territories this weekend, including a third place opening in South Korea with $1.0 million, and a top four finish in its second weekend in the UK with $1.2 million ($4.4 million cume). The tween skewing social media thriller is in the early stages of an international rollout and next up is Thailand on May 21.
The Longest Ride roped in $2.43 million from 1,867 screens in 28 markets this weekend. It opened at #2 in Spain ($421K) and #3 in Belgium ($230K), while holding well in Germany ($956K/$2.96M cume), and the Netherlands ($135K, $1.19M cume). The film stands at $15.2 million overseas and $50.48 million worldwide. Ride bucks into Italy on June 4 and the UK on June 19.
Films with less than $2 million overseas this weekend (Weekend Total/Overseas Total/Global Total)
Dragon Ball Z: Resurrection F - $1.9 million/$28.3 million/$28.3 million
Run All Night: $1.5 million/$40.5 million/$66.96 million
Far From The Madding Crowd: $1.49 million/$6.17 million/$7.17 million
Hot Pursuit: $1.4 million/$1.4 million/$14.7 million
Second Best Exotic Marigold Hotel: $1.04 million/$50.96 million/$83.61 million
Sunday Update: Disney's Avengers: Age of Ultron remained in first place this weekend with an estimated $77.20 million. Without adjusting for ticket price inflation, that represented the second largest second weekend gross of all-time (behind only the $103.05 million second weekend take of 2012's Marvel's The Avengers). However, Avengers: Age of Ultron was down a sharp 60 percent from last weekend. That represented a significantly sharper decline than the 50 percent The Avengers fell in its second weekend and was much more in line with the 58 percent second weekend decline of 2013's Iron Man 3.
This weekend's hold isn't the most encouraging sign going forward for Avengers: Age of Ultron, especially given that last Saturday's performance was deflated by that day's much talked about sports events and that the film will be facing much tougher competition throughout the rest of May than The Avengers did back in 2012. With that said, Avengers: Age of Ultron has already grossed a massive $312.86 million in ten days, which stands as the third largest ten-day start ever (behind only The Avengers and 2008's The Dark Knight). Avengers: Age of Ultron is currently running 16 percent behind the $373.07 million ten-day take of The Avengers and 10 percent ahead of the $284.95 million ten-day gross of Iron Man 3.
Avengers: Age of Ultron took in an estimated $6.4 million from IMAX locations this weekend. That represented 8.3 percent of this weekend's overall gross and brings the film's current total domestic IMAX gross to just over $29 million.
Warner's Hot Pursuit debuted in a distant second place with an estimated $13.3 million. The comedy from MGM and New Line starring Reese Witherspoon and Sofía Vergara opened below pre-release expectations. The film had hoped to receive an added boost from opening on Mother's Day weekend, but the film's potential was clearly limited by very poor critical reviews and by opening only one week before Universal's highly anticipated Pitch Perfect 2 arrives in theatres. Hot Pursuit debuted 24 percent below the $17.41 million three-day take of 2012's This Means War and 5 percent below the $13.95 million start of 2011's Something Borrowed.
Hot Pursuit opened with $4.2 million on Friday (which included an estimated $450,000 from Thursday evening shows), increased 17 percent on Saturday to gross $4.92 million and is estimated to decline just 15 percent on Sunday to gross $4.19 million. That places the film's estimated opening weekend to Friday ratio at 3.17 to 1, though the Mother's Day holiday obviously aids that figure. In addition to facing tough competition from Pitch Perfect 2, Hot Pursuit is likely to be hurt by poor word of mouth going forward, as the film received a soft C+ rating on CinemaScore.
It was a close three-way race for third place this weekend between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. The Age of Adaline is expected to have the edge for third thanks in part to Mother's Day.
The Age of Adaline took in an estimated $5.6 million this weekend. That represented a decline of just 10 percent from last weekend, as holdovers in general were helped out this weekend by last Saturday's deflated grosses, Mother's Day on Sunday and the limited amount of new competition that entered the marketplace. The Age of Adaline has grossed $31.53 million in 17 days. The romantic drama starring Blake Lively is running 4 percent ahead of the recent $30.29 million 17-day take of The Longest Ride.
Furious 7 placed in fourth with an estimated $5.27 million. The sixth installment of the blockbuster action franchise was down a very healthy 21 percent from last weekend. Furious 7 has grossed $338.42 million through 38 days of release. That places the film an exceptional 45 percent ahead of the $233.35 million 38-day take of 2013's Fast & Furious 6.
Paul Blart: Mall Cop 2 followed closely behind in fifth with an estimated $5.19 million. The Kevin James led comedy sequel was down a slim 12 percent from last weekend. Paul Blart: Mall Cop 2 has grossed a solid $58.07 million in 24 days. The film is running 16 percent behind the $68.83 million 24-day gross of 2011's Zookeeper.
A24's Ex Machina held up very nicely upon expanding into wider release this weekend. The critically acclaimed Alex Garland directed sci-fi film placed in sixth with an estimated $3.47 million. Thanks in part to strong word of mouth and expanding into an additional 725 locations, Ex Machina was up an impressive 52 percent over last weekend. Ex Machina has grossed $15.72 million in 31 days.
Saturday Update: Disney reports that Avengers: Age of Ultron added another $21.34 million to its haul on Friday, representing a 75 percent drop from its opening day-plus-Thursday combo last week -- slightly sharper than the drop (-71.4 percent) Iron Man 3 experienced on its second Friday two years ago. To date, that gives Ultron $257 million in the domestic bank, putting it nearly 11 percent ahead of the pace of Iron Man 3 and 14 percent off the pace of the first Avengers. With Mother's Day coming up this weekend, plus last Saturday's deflated market due to the busiest sports day of the year, it's possible this weekend could bounce back a bit for the Marvel blockbuster. For now, BoxOffice is projecting a $78 million weekend.
Hot Pursuit bowed in second place with a modest $4.2 million yesterday. That's well off the opening day figures of recent lady-led comedies like The Other Woman ($9.3 million). While Mother's Day and the respective fans of Reese Witherspoon and Sofia Vergara have been expected to boost interest in the film this weekend, unfortunately, the MGM/New Line production (distributed by Warner Bros.) garnered a disappointing "C+" CinemaScore, one of the lowest Rotten Tomatoes/Flixster audience scores of the year at 48 percent this morning, and a disastrous 6 percent score from RT critics. BoxOffice is projecting $12.9 million for opening weekend.
The Age of Adaline claimed third place yesterday, easing 31 percent from last Friday to $1.53 million. With $27.5 million in the bank through 15 days of release, look for a third weekend frame around $4.9 million.
Furious 7 landed in fourth on Friday with another $1.4 million, off 36 percent from the same day last week. The blockbuster's domestic cume now stands at $334.55 million. BoxOffice projects a $5.0 million weekend.
Filling out the top five, Paul Blart: Mall Cop 2 tacked on another $1.23 million, off 31 percent from last Friday. The Kevin James sequel's tally is now $54.1 million and should land around $5.1 million this weekend.
Meanwhile, IFC Films' The D Train opened to $160,000 from 1,000 locations on Friday. BoxOffice projects a $475,000 weekend.
Check BoxOffice on Sunday for official weekend estimates from the studios.
Friday Update #1: Sources report that Hot Pursuit grabbed an estimated $450K from last night's early shows. That's a fair start for the comedy starring Reese Witherspoon and Sofia Vergara heading into Mother's Day weekend. The two starlets have done their best to promote the film among their diverse fan bases as the flick hopes to counter-program the sophomore frame of Avengers: Age of Ultron.
More as it comes...
By Daniel Garris
Avengers: Age of Ultron rounded out its first week of release with a first place Thursday take of $8.61 million. The blockbuster superhero sequel from Disney and Marvel was down 8 percent from Wednesday's performance. In comparison, 2012's Marvel's The Avengers fell 9 percent on its first Thursday to gross $12.39 million, while 2013's Iron Man 3 fell 6 percent to gross $7.61 million. Avengers: Age of Ultron grossed a massive $235.66 million in its first seven days of release. While that was softer than was widely expected, it still represented the third largest unadjusted seven-day start of all-time (behind only The Avengers and 2008's The Dark Knight). Avengers: Age of Ultron is running 13 percent behind the $270.02 million seven-day start of The Avengers and 11 percent ahead of the $212.42 million seven-day take of Iron Man 3.
Lionsgate's The Age of Adaline held steady in a distant second with $0.602 million. The romantic drama starring Blake Lively was down 1 percent from Wednesday and down a healthy 28 percent from last Thursday. The Age of Adaline placed in second for the week with $8.75 million. That represented a 49 percent decline from the film's opening week performance and brings the film's two-week total to $25.93 million. The Age of Adaline is running just below the recent $26.03 million two-week take of The Longest Ride.
Furious 7 grossed $0.495 million to remain in third place. The seventh installment of Universal's blockbuster action franchise was up 3 percent over Wednesday and down a solid 35 percent from last Thursday. Furious 7 took third place this week with $8.72 million. The film was down a sharp 61 percent from the previous week due in large part to the hit it took from Avengers: Age of Ultron; but has now grossed an exceptional $333.15 million through five weeks.
Avengers: Age of Ultron is expected to cross the $500 million overseas mark today, becoming the this entry in the Marvel Cinematic Universes to reach the milestone. The Avengers sequel will be hitting the number after only 17 days in release, and without the help of key markets like China and Japan, which are due to release later this year.
Avengers: Age of Ultron has grossed $735.3 million worldwide, already surpassing the global totals of Captain America ($371M), Thor ($449M), Iron Man ($583M), Iron Man 2 ($622M), Thor: The Dark World ($645M) and Captain America: The Winter Soldier ($714M).