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Twitter Futures - 'Ant-Man' Impresses With First Trailer on January 09, 2015

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By Alex Edghill

Friday Morning Update: The Twitter story of the week was definitely Marvel's upcoming Ant-Man as the film debuted its first full trailer. It accounted for over 55,000 tweets as a result of the trailer which was simply massive, especially when you consider that Guardians Of The Galaxy had 50,239. Now of course Ant-Man gets to benefit from the hard work that Guardians did (and others before it in the Marvel Universe) but this number is still hard to ignore, especially since Ant-Man is perhaps the least known of all the Marvel character to date who have made it to screen in a starring role. With Avengers: Age Of Ultron coming before it by 6 weeks or so and it no doubt offering a continuation of its storyline in some form this is well placed to be yet another breakout hit for the Marvel pantheon.

On the eve of its release Taken 3 came in second on the week with 97,250 tweets. This is miles ahead of Taken 2 but I'm not that sold on its ultimate box office potential since eye-balling the tweets shows a lot of not so glowing remarks. Regardless of its critical reception and early buzz the $50 million opening of the last installment will be enough to see a hefty opening here but look for a swift decline afterwards and a final total no where near the ~$150 million that the first two managed.  

Twitter Top 5 Movies for the week of January 2nd to January 9th

Date Movie Tweets Rank Change
7/17/15 Ant-Man 138,761 1 (+18) 2318.70%
1/09/15 Taken 3 97,250 2 (+2) 240.96%
2/27/15 Focus (2015) 62,095 3 (-2) -0.49%
5/01/15 Avengers: Age of Ultron 46,363 4 (-2) -10.86%
12/18/15 Star Wars: The Force Awakens 40,300 5 (-2) 4.37%

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Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'The Hobbit: The Battle of the Five Armies' Tops $225 Million Domestically on Wednesday on January 08, 2015

jan3.pngAll grosses are domestic-only unless otherwise stated.

Warner Bros. reports The Hobbit: The Battle of the Five Armies added $1.44 million in first place on Wednesday, bringing its total up to $225.75 million. The finale is pacing 3 percent ahead of where The Desolation of Smaug stood at the same point. The film has spent 21 of its first 22 days in release in first place -- one more than the first film and seven more than the second.

Universal's Unbroken tacked on $1.27 million yesterday, giving it a total of $92.0 million through 14 days. The Angelina Jolie-helmed biopic is trending 10 percent ahead of The Curious Case of Benjamin Button through the same point.

Into the Woods claimed third place on Wednesday with another $1.01 million. The Disney musical's total is now $94.5 million, 7 percent ahead of 2008's Bedtime Stories through 14 days of play.

Fox's Night at the Museum: Secret of the Tomb took in $0.62 million yesterday, landing in fourth place. The sequel's tally is now $92.2 million.

Finishing off the top five, TWC's The Imitation Game posted $0.65 million on Wednesday. With $32.5 million in the bank so far, the well-reviewed awards contender is pacing 27 percent ahead of where The King's Speech stood at the same point in its similarly expanding run.

Last week's lone opener, The Woman In Black 2: Angel of Death, grossed $0.53 million yesterday. With $17.1 million earned through six days of release, the film is unfortunately off 30 percent from its predecessor.

 

NORTH AMERICA: 'The Hobbit: The Battle of the Five Armies' Claims First Place on Monday with $1.78M on January 06, 2015

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By Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies grossed $1.78 million on Monday to remain in first place. The third and final installment of Peter Jackson's The Hobbit trilogy has now led the daily box office for 19 of the past 20 days. The Battle of the Five Armies was down 66 percent from Sunday and down 76 percent from last Monday, as midweek grosses in general have now come back down to earth after the end of the holiday season. The 20-day total for The Battle of the Five Armies stands at $222.38 million. That places the film 6 percent ahead of the $209.33 million 20-day take of 2013's The Hobbit: The Desolation of Smaug and 8 percent behind the $242.45 million 20-day gross of 2012's The Hobbit: An Unexpected Journey.

Unbroken claimed second place with $1.42 million. The Angelina Jolie directed war drama from Universal was down 63 percent from Sunday and down 73 percent from last Monday. Unbroken has grossed a significantly stronger than expected $89.07 million in twelve days and is set to surpass the $90 million mark today. The film is running 10 percent ahead of the $80.74 million twelve-day take of 2008's The Curious Case of Benjamin Button and 12 percent behind the $100.87 million twelve-day gross of 2012's Django Unchained.

Disney's Into the Woods placed in third with $1.32 million. The modestly budgeted Rob Marshall directed musical featuring Meryl Streep fell 69 percent from Sunday and 78 percent from last Monday. Into the Woods has grossed a strong $92.19 million in twelve days (giving it a slim $3.12 million lead over Unbroken thus far). Into the Woods is running 6.5 percent ahead of the $86.58 million twelve-day take of 2008's Bedtime Stories and 7 percent behind the $99.34 million twelve-day gross of 2012's Les Misérables.

Fox's Night at the Museum: Secret of the Tomb took fourth place with $0.93 million. The third installment of the Ben Stiller led franchise was down 70 percent from Sunday and down 79 percent from last Monday. Secret of the Tomb surpassed the $90 million mark yesterday and has grossed $90.78 million in 18 days. That gives the film a current total gross to opening weekend ratio of 5.31 to 1.

The Woman in Black 2: Angel of Death rounded out Monday's top five with $0.78 million. The PG-13 rated horror sequel from Relativity fell 67 percent from Sunday's performance. The Woman in Black 2 has grossed a stronger than expected $15.81 million in four days. The film is currently running a respectable 28 percent behind the $22.05 million four-day start of 2012's The Woman in Black.

Annie followed closely behind in sixth place with $0.73 million. Sony's musical remake was down 71 percent from Sunday and down 81 percent from last Monday. Annie has grossed a very solid $73.19 million in 18 days. That gives the film a current total gross to opening weekend ratio of 4.61 to 1.

The Imitation Game took seventh place with $0.63 million. The awards season hopeful from The Weinstein Company continues to impress in moderate release, as it averaged $839 from 754 locations on Monday. The current total for The Intimation Game stands at a very promising $31.10 million.


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