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NORTH AMERICA: 'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9M on February 27, 2015

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By Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Twitter Futures - 'The Divergent Seeries: Insurgent' Remains In Control on February 27, 2015

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By Alex Edghill

Friday Morning Update: With a double helping of deja vu, Insurgent led all films for the past week in Twitter buzz with 220,571, its third week atop the upcoming film list on the service. I was a bit skeptical at its breakout chances last column and while much of my previous comments still cast doubt over its potential I must say that its expansion and consistently high tweet numbers are an exceedingly good sign that has erased many of my doubts. A big part of its reason for the threepeat is the release of its final trailer on Tuesday which saw it account for just shy of 80,000 tweets. This is its highest tweet day on record and indeed a very positive sign for its box office potential as films generally tend to see the lowest buzz for their last trailer for release, not the opposite. This has a very real shot at being number one or two for the next three weeks as well barring any major trailers dropping.

Avengers: Age Of Ultron walked away with second spot on the week thanks in combination to a new TV spot and character specific posters being released mid-week. Perhaps one of the easiest predictions of 2015 is that this is going to be the biggest opener on the year considering that the last film made $207 million on opening weekend rode a massive wave of positive buzz from then till now.

The rest of the top five was rounded out with Focus, Cinderella and Furious 7, so basically no surprises there. Focus opens this Friday so its in full swing because of release buzz. The only reason it wasn't high was due to its very common name which led to a restrictive tweet string being used to flag tweets. Cinderella continues to be on my break-out list for the year and a dark horse for a top 10 spot, and with family audiences having slim pickings so far on the year I'd expect it to have a very strong run into May.

Twitter Top 10 Movies for the week of February 20th to February 26th

Date Movie Tweets Rank Change
3/20/15 The Divergent Series: Insurgent 220,571 1 (-) 88.45%
5/01/15 Avengers: Age of Ultron 141,495 2 (+2) 354.49%
2/27/15 Focus (2015) 53,057 3 (-1) 57.41%
3/13/15 Cinderella (2015) 26,892 4 (+4) 18.73%
4/03/15 Furious 7 26,573 5 (-) -10.14%

Subscribe to Box Office for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Fifty Shades of Grey' Cracks $135M Mark on Wednesday; 'Kingsman' Still Strong'; 'American Sniper' Moves Back Into Third Place on February 26, 2015

feb20wknd.pngUniversal reports that Fifty Shades of Grey took in $1.77 million on Wednesday, representing a 58 percent drop from the same day last week. To date, the adaptation has earned $135.05 million domestically (9 percent ahead of the pace of Twilight).

Kingsman: The Secret Service remained in second place yesterday as it eased 40 percent from last Wednesday to $1.33 million. The graphic novel pic has grossed an impressive $72.6 million through 13 days of release. That put its 25.5 percent ahead of the pace of Jumper and 0.5 percent ahead of 2003's Daredevil.

American Sniper added another $0.79 million in third place on Wednesday, down 24 percent from last week and bringing its domestic haul up to $322.6 million.

Disney's McFarland, USA accounted for $0.66 million in fourth place yesterday. The pic has accumulated $13.4 million through six days of release, nearly 6 percent ahead of the pace of fellow Kevin Costner sports drama Draft Day.

The SpongeBob Movie: Sponge Out of Water took in $0.59 million yesterday for a 68 percent week-to-week drop. The sequel has brought in $128.5 million domestically thus far.

The DUFF added $0.44 million in sixth place, giving it a six-day total of $12.4 million. The surprise box office success is outpacing That Awkward Moment by 16 percent.

Meanwhile, Hot Tub Time Machine 2 took in $0.42 million yesterday for a six-day haul of $7.5 million. The sequel is trailing its predecessor by 59 percent through the same point in release.

NORTH AMERICA: 'Fifty Shades of Grey' Remains #1 on Tuesday with $2.27M; 'Kingsman' Passes the $70M Mark After $1.89M Second Place Take on February 25, 2015

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By Daniel Garris

Universal's Fifty Shades of Grey grossed $2.27 million on Tuesday to continue to lead the daily box office. The successful erotic romantic drama increased 23 percent over Monday, but was still down 59 percent from last Tuesday. While it continues to be heavily front-loaded, Fifty Shades of Grey has grossed an impressive $133.27 million in twelve days. That places the film 50 percent ahead of the $88.93 million twelve-day take of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service held steady in second place with $1.89 million. The Matthew Vaughn directed graphic novel adaptation was up 31 percent over Monday and down a solid 42.5 percent from last Tuesday. Kingsman surpassed the $70 million mark yesterday and has grossed a stronger than expected $71.25 million in twelve days. The film is running an impressive 55 percent ahead of the $45.91 million twelve-day take of 2010's Red.

McFarland, USA was up one spot and a strong 45 percent over Monday to move into third on Tuesday with $1.04 million. Disney's well received sports drama starring Kevin Costner continues to perform towards the higher end of pre-release expectations with a five-day start of $12.78 million. That places McFarland, USA 7 percent ahead of the $11.91 million five-day take of last year's Draft Day.

Warner's American Sniper was down one spot to land in fourth place with $0.948 million. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 13 percent over Monday and down just 26 percent from last Tuesday. American Sniper has grossed a massive $321.79 million after 40 days of wide release, as it continues to move towards becoming the highest grossing release of 2014.

The SpongeBob Movie: Sponge Out of Water took in $0.892 million to remain in fifth. The successful 3D animated film from Paramount was up 24 percent from Monday and down a sharp 67.5 percent from last Tuesday. The SpongeBob Movie continues to exceed expectations with $127.85 million through 19 days of release.

The DUFF was up one spot and 37 percent over Monday to place in sixth with $0.662 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate continues to exceed expectations with $11.96 million in five days. The DUFF is running 18 percent ahead of the $10.13 million five-day start of last year's That Awkward Moment.

Paramount's Hot Tub Time Machine 2 was down one spot from Monday to finish in seventh with $0.595 million. The low-budget R-rated comedy sequel was up a modest 19 percent over Monday. Hot Tub Time Machine 2 has grossed a very disappointing $7.06 million in five days, which places the film 59 percent behind the $17.07 million five-day take of 2010's Hot Tub Time Machine.

Fandango Announces Tickets On Sale for 'The Divergent Series: Insurgent' on February 25, 2015

insurgent.pngFANS CAN NOW BUY ADVANCE TICKETS TO THE MARCH 20 RELEASE AND RECEIVE A FREE DOWNLOAD OF THE FIRST "DIVERGENT"MOVIE

LOS ANGELES (February 25, 2015) - Fandango, the nation's leading moviegoer destination, announced that advance tickets can now be purchased for Lionsgate's highly-anticipated "The Divergent Series: Insurgent," one month before the film hits theaters nationwide on March 20. Also launching today is a brand-new "Insurgent" trailer featuring Shailene Woodley, Kate Winslet, Theo James, Ansel Elgort, Naomi Watts, Octavia Spencer and Miles Teller.

As an added bonus, today on Fandango each "Insurgent" ticket transaction will receive a free download of the blockbuster first installment of the "Divergent" franchise (offer ends tonight at 9pm PT or while supplies last). Lionsgate also has partnered with Fandango to offer more than 50,000 additional gifts with purchase for ticket transactions with 24-hour flash sales during each following week leading up to the film's release. Prizes include downloads from the "Divergent" book series, exclusive tracks from the film's soundtrack, and more.

In the brand-new trailer, Tris (Shailene Woodley) takes on the earth-shattering fear simulation. Subjected to a series of mental simulations by Jeanine (Kate Winslet), the leader of the power-hungry Erudite elite, Tris is the only one who can unlock the truth in order to save her civilization.

"The Divergent Series: Insurgent" hits theaters nationwide in 2D, RealD, Digital 3D, and IMAX® 3D on March 20, 2015. Please follow us on Twitter for updates @Divergent and @Fandango and use hashtag #InsurgentTickets.

About Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 45 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 30 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.


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