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NORTH AMERICA: 'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6M on August 01, 2014

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By Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

NORTH AMERICA: 'Lucy' Boasts $58M 6-Day Haul; 'Hercules' Stands at $39.5M on July 31, 2014

jul25.pngUniversal reports that Lucy took in $3.74 million yesterday, off 31 percent from Tuesday. Its 6-day domestic total stands at $58.05 million, or 20.5 percent ahead of where 2010's Salt was at the same point.

Paramount's and MGM's Hercules grabbed $2.6 million on Wednesday for a 31 percent daily drop. The Dwayne Johnson-led pic has earned $39.5 million thus far, 4 percent behind the pace of Wrath of the Titans.

Dawn of the Planet of the Apes took third yesterday with $1.85 million, off 52.5 percent from the same day last week. Its domestic cume is now $179.0 million, 29 percent ahead of its predecessor through the same point in release.

Planes: Fire and Rescue grossed $1.37 million on Wednesday for a 35 percent week-to-week drop. The animated sequel has earned $39.9 million in its first 13 days, or 20 percent less than its predecessor.

Rounding out the top five, The Purge: Anarchy grabbed $1.2 million yesterday as it slid 52 percent from last week. The thriller sequel has tallied $56.3 million so far, 2 ahead of the pace of its predecessor.

'Guardians' On Target For Big Beginning on July 31, 2014

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By Alex Edghill

Thursday Morning Update: Guardians Of The Galaxy dropped a gear on Wednesday as it rose 86% to 55,467 tweets, up from 29,823 tweets on Tuesday. Its Facebook likes also had a solid increase, rising to 788,516 from 775,721 the previous day. Huge numbers all round here, especially for a new budding franchise. It has consistently blown all of my predictions from budding superhero franchises out of the water all week with really the only one which has consistently topped it being The Avengers. Virtually all Marvel superhero franchises began in the $50-60 million range with notable exceptions being Iron Man and Spider-Man which both had a $98 million and $114 million start many moons ago.  After those two the next biggest opening is way down at $65 million for Captain America and Thor three years ago. Thanks to its massive social media footprint and big increases I believe this has been performing big enough to buck that trend and start with a huge $75 million this weekend with very strong legs going into the rest of August. Marvel appears to have hit pay dirt here for yet another cash cow. 

Get On Up cooled a bit on Wednesday, rising 9% to 4,245 tweets, up from Tuesday's 3,908 tweets. Its Facebook likes also inched up to 258,396 from 256,723. By comparison, Jersey Boys had 2,074 tweets and 139,844 likes its Wednesday before release, and 42 had 4,273 tweets and 306,862 likes. Strong overall numbers, especially on Twitter, but the much lower like count and very tiny day to day increases on Facebook really set it apart from 42 in my mind and as such we are predicting $19 million for the film on the weekend. Still a very strong opening for the genre and with strong reviews rolling in for it, especially for Chadwick Boseman (even early Oscar buzz), this will also do well over the coming weeks. Looks like Summer is going out with a bang.

Twitter Top 15 Movies for Wednesday July 30th

Rk Film Tue Wed Week Tue-Wed %
1 (-) Guardians of the Galaxy 29,823 55,467 105,899 85.99%
2 (+33) Interstellar 688 22,144 23,661 3118.60%
3 (-1) If I Stay 25,360 20,159 65,988 -20.51%
4 (+1) Fifty Shades of Grey 17,943 15,199 71,673 -15.29%
5 (-1) The Hunger Games: Mockingjay Part 1 22,451 14,271 117,324 -36.43%
6 (+26) Into the Woods 856 10,970 12,530 1181.54%
7 (+2) Dawn of The Planet of The Apes 7,756 8,715 24,821 12.36%
8 (+2) 22 Jump Street 6,931 8,401 22,224 21.21%
9 (-6) The Hobbit: The Battle of the Five Armies 25,187 7,158 120,409 -71.58%
10 (-2) Transformers: Age of Extinction 9,272 6,746 24,344 -27.24%
11 (+34) As Above/So Below 347 5,894 6,582 1598.56%
12 (-5) Avengers: Age of Ultron 10,794 5,369 32,840 -50.26%
13 (-) Teenage Mutant Ninja Turtles (2014) 4,839 5,220 14,352 7.87%
14 (+32) Night at the Museum: Secret of the Tomb 339 5,002 5,905 1375.52%
15 (+2) The Expendables 3 3,481 4,963 13,245 42.57%
19 (-5) Get On Up 3,908 4,245 9,464 8.62%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Lucy' Surpasses the $50M Mark on Tuesday on July 30, 2014

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By Daniel Garris

Universal's Lucy grossed $5.44 million on Tuesday to lead the daily box office for a fifth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson increased a respectable 10 percent over Monday's performance. In general, yesterday's daily percentage increases weren't as strong as usual for a Tuesday. Lucy surpassed the $50 million mark yesterday and has grossed a stronger than expected $54.31 million in five days. That places the film 22 percent ahead of the $44.51 million five-day take of 2010's Salt.

Hercules held steady in second place with $3.78 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was up 13 percent over Monday. Hercules continues to exceed its relatively modest pre-release expectations with a five-day start of $36.92 million. The film is currently running 5 percent behind the $38.97 million five-day take of 2012's Wrath of the Titans. With Disney's Guardians of the Galaxy arriving on Friday, it is especially important for Hercules to gross as much as it can this week.

Fox's Dawn of the Planet of the Apes took in $2.51 million to remain in third. The critically acclaimed 3D sci-fi action sequel was up 13 percent over Monday, but down 51 percent from last Tuesday. Dawn of the Planet of the Apes has clearly taken a bit of a hit this week from the stronger than expected performances of Lucy and Hercules. With that said the film continues to exceed expectations with an impressive $177.17 million in 19 days.

Universal's The Purge: Anarchy claimed fourth with $1.658 million. The low budget horror sequel increased 9 percent over Monday and fell 54 percent from last Tuesday. The Purge: Anarchy continues to perform well (especially with its price-tag in mind) and has now grossed $55.04 million in twelve days. That places the film 1 percent ahead of the $54.32 million twelve-day take of last year's The Purge.

Planes: Fire and Rescue rounded out the day's unchanged top five with $1.645 million. The modestly budgeted computer animated sequel from Disney was up 10 percent over Monday and down just 29 percent from last Tuesday. With a twelve-day take of $38.49 million, Planes: Fire and Rescue is currently running 20 percent behind the $48.36 million twelve-day gross of last year's Planes.

'Guardians' Continues To Impress on July 30, 2014

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By Alex Edghill

Wednesday Morning Update: Guardians Of The Galaxy rose 45% on Tuesday to 29,823 tweets, up from 20,609 tweets on Monday while its Facebook likes increased to 775,721 from 766,750. For the first time in a week it also nabbed the top spot on the day amongst all upcoming films on Twitter, something which has eluded it not because of low numbers but because of a few high profile trailers which grabbed some serious attention (Hobbit, 50 Shades, Hunger Games). By comparison The Avengers which had 51,744 tweets and 1,365,187 likes its Tuesday before release, Green Lantern with 2,909 tweets and 233,977 likes, Thor with 7,675 tweets and 356,954 tweets and Captain America: The First Avenger with 4,909 tweets and 673,322 likes. The level of social media buzz here for a net new superhero entry is pretty staggering and I would say it looks like a sure shot to eclipse the opening marks of all my comparisons save for Avengers which would make $70 million plus be in play.

Get On Up had another stellar rise with a 198% bump in tweet traffic to 3,908 tweets, up from 1,311 tweets on Monday, while its Facebook likes increased from 255,908 to 256,723. By comparison, Jersey Boys had 2,022 tweets and 137,631 likes its Tuesday before release, and 42 had 3,158 tweets and 296,481 likes. I believe this has more in the tank than Jersey Boys but will end up a ways shy of 42 for a couple of reasons, namely that its Facebook numbers and growth are behind and because its Twitter numbers are actually running not that far ahead of 42 which had a very common name and had to have a lot of restrictions in place to narrow down relevant tweets for. Teen millions on the weekend look probable.

One thing I wanted to mention was 50 Shades Of Grey which set a Twitter record for tweets for a trailer with just over 240,000 tweets last Thursday. This beat out the old record set by The Fault In Our Stars of 145,810 earlier this year. Really isn't surprising especially when casting news alone saw it surpass 16k tweets almost a year ago. Since the trailer hit its Facebook likes went up over 1.5 million to almost 5 million now which makes it the most liked upcoming movie that is not a sequel. This is clearly going to continue to be a social media heavyweight for years to come.

Twitter Top 15 Movies for Tuesday July 29th

Rk Film Mon Tue Week Mon-Tue %
1 (+3) Guardians of the Galaxy 20,609 29,823 50,432 44.71%
2 (+3) If I Stay 20,469 25,360 45,829 23.89%
3 (-2) The Hobbit: The Battle of the Five Armies 88,064 25,187 113,251 -71.40%
4 (-2) The Hunger Games: Mockingjay Part 1 80,602 22,451 103,053 -72.15%
5 (-2) Fifty Shades of Grey 38,531 17,943 56,474 -53.43%
6 (+10) The Maze Runner 3,471 13,743 17,214 295.94%
7 (-1) Avengers: Age of Ultron 16,677 10,794 27,471 -35.28%
8 (+1) Transformers: Age of Extinction 8,326 9,272 17,598 11.36%
9 (-1) Dawn of The Planet of The Apes 8,350 7,756 16,106 -7.11%
10 (+1) 22 Jump Street 6,892 6,931 13,823 0.57%
11 (-4) Hercules (2014) 8,432 5,966 14,398 -29.25%
12 (-2) The Purge: Anarchy 8,001 5,933 13,934 -25.85%
13 (+2) Teenage Mutant Ninja Turtles (2014) 4,293 4,839 9,132 12.72%
14 (+11) Get On Up 1,311 3,908 5,219 198.09%
15 (-2) Maleficent 6,099 3,740 9,839 -38.68%

Please check the methodology page for information about our Twitter project or here for historic data.


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