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NORTH AMERICA: 'The Amazing Spider-Man 2' Grabs $110.7M in First Week on May 09, 2014

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By Daniel Garris

The Amazing Spider-Man 2 took in $3.56 million on Thursday to lead the daily box office for a seventh consecutive day. However, the second film in Sony's re-launched superhero franchise was down a sharp 14 percent from Wednesday. It should be noted that a number of films took significant hits on Thursday, due in part to Universal's Neighbors entering the marketplace on Thursday night and in part to the high ratings of the first round of the NFL Draft. The Amazing Spider-Man 2 easily led the weekly box office with a seven-day start of $110.70 million. That was 2 percent ahead of the $108.51 million seven-day start of last year's Thor: The Dark World and 6 percent behind the recent $117.61 million seven-day start of Captain America: The Winter Soldier.  The film performed towards the lower end of pre-release expectations this week.

Fox's The Other Woman held steady in second place with $1.11 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 11 percent from Wednesday and down 41 percent from Thursday, which represented a respectable daily hold when taking into account the evening launch of Neighbors. The Other Woman placed in second for the week with $19.33 million. That was down 42 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $52.48 million.

Heaven is for Real took in $0.611 million to remain in third place. Sony's break-out faith-based drama fell 7 percent from Wednesday and 38 percent from last Thursday. Heaven is for Real took third place this week with $11.32 million. That was down 40 percent from last week and brings the film's 23-day take to an impressive $68.22 million. Like many of the weekend's other holdovers, Heaven is for Real will hope to get a boost from Mother's Day this weekend.

Disney's Captain America: The Winter Soldier claimed fourth with $0.509 million. The blockbuster superhero sequel was down just 5 percent from Wednesday, which represented one of the day's better daily holds among wide releases. The film was down 40 percent from last Thursday. Captain America: The Winter Soldier placed in fourth for the week with $9.997 million. That was down 51 percent from the previous frame and brings the film's 35-day total to $239.38 million.

Rio 2 rounded out the day's top five with $0.341 million. Fox's computer animated sequel was up 1 percent over Wednesday and down 35 percent from last Thursday. Rio 2 landed in fifth for the week with $9.17 million, which represented a 44 percent decline from the previous frame. The 28-day total for Rio 2 stands at a very solid $108.04 million.

NORTH AMERICA: 'The Amazing Spider-Man 2' Dips 34 Percent on Wednesday, Reaches $107.1 Million in 6 Days on May 08, 2014

spidey3.pngPlease note that Disney did not report Wednesday grosses due to a company event. The studio will report them on Friday along with Thursday's numbers.

The Amazing Spider-Man 2 posted $4.12 million yesterday, off 34 percent from Tuesday. Sony's sequel has amassed $107.1 million in its first six days, 5 percent behind the pace of Captain America: The Winter Soldier. For comparison, 2012's The Amazing Spider-Man earned $137 million over its six-day July 4th weekend opening.

The Other Woman added $1.25 million to the bank on Wednesday, down a solid 38 percent from the same day last week. Fox's comedy has tallied $51.4 million so far, 16 percent more than 2008's What Happens in Vegas.

Heaven is for Real grossed $0.66 million on Wednesday, representing a 38 percent decline from last week. Sony's faith-driven film has brought in $67.6 million domestically to date.

Meanwhile, Rio 2 was off 47.5 percent from last Wednesday to $0.34 million yesterday. The animated sequel's domestic tally thus far is $107.7 million--8 percent behind its predecessor.

'Neighbors' Primed For Great Start on May 08, 2014

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By Alex Edghill

Thursday Morning Update:  Neighbors rebounded nicely on Wednesday with a 35% bump to 7,210 tweets, up from Tuesday's 5,349 tweets. By comparison, The Other Woman had 4,978 tweets its Wednesday before release while This Is The End had 5,285 two days before its opening. Very impressive numbers overall here for the film, so much so that we are predicting $39 million for it on the weekend and top spot at the box office, dethroning the reigning champ The Amazing Spider-Man 2 in just its second weekend.  

Legends Of Oz: Dorothy's Return narrowly escaped a third straight decline as it rose a 'massive' three tweets on Wednesday to 1,327. Simply put the lack of increases and paltry levels for its genre all point to a flop this weekend. Almost embarrassing to compare it to recent animated family films, but Mr. Peabody And Sherman had 6,126 tweets its Wednesday before release, Rio 2 had 10,524 while The LEGO Movie had 18,155. We are predicting $4.5 million for it which is a long ways off from its reported $70 million price tag plus prints and advertising.

The Fault In Our Stars continues to steamroll the competition on Twitter and for good reason. It recently broke the record (held by One Direction) for the most liked video in YouTube history. On top of that there has been a couple memes floating around related to the book (#johning!) which have only helped. It has already become one of the most notable performances over the last five years on social media which is saying a lot. Paranormal Activity, Inception and The Purge are all films which come to mind as having ridden hugely popular online sentiment to huge riches and it would appear as though this is set to join the pantheon.

Top 15 Movies for Wednesday May 7th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 77,710 114,823 249,425 47.76%
2 (-) Maleficent 28,507 24,519 74,935 -13.99%
3 (-) The Amazing Spider-Man 2 23,307 17,156 64,546 -26.39%
4 (-) Divergent 14,106 14,732 44,711 4.44%
5 (+1) Godzilla (2014) 12,238 13,269 38,259 8.42%
6 (+1) X-Men: Days of Future Past 9,638 11,728 29,424 21.68%
7 (-2) Captain America: The Winter Soldier 12,253 11,466 37,433 -6.42%
8 (+2) Neighbors (2014) 5,349 7,210 19,457 34.79%
9 (+2) 22 Jump Street 4,732 6,520 15,196 37.79%
10 (+6) If I Stay 2,513 2,767 7,570 10.11%
11 (+3) Brick Mansions 2,769 2,668 8,123 -3.65%
12 (-3) Interstellar 7,831 2,551 10,776 -67.42%
13 (-5) Star Wars: Episode VII 7,897 2,295 13,836 -70.94%
14 (+7) A Million Ways to Die in the West 1,486 2,235 4,815 50.40%
15 (+11) Blended 957 1,959 3,836 104.70%
24 (-1) Legends of Oz: Dorothy's Return 1,324 1,327 4,307 0.23%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERCA: 'The Amazing Spider-Man 2' Passes $100M Mark on Tuesday; 'The Other Woman' Passes $50M on May 07, 2014

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By Daniel Garris

The Amazing Spider-Man 2 took in $6.24 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process, the second film in Sony's re-launched superhero franchise surpassed the $100 million mark yesterday. The Amazing Spider-Man 2 was up a healthy 21 percent over Monday, though it should be noted that Tuesday holds were strong in general yesterday due in part to Monday's grosses being deflated a bit by Cinco de Mayo. With a solid five-day take of $103.02 million, The Amazing Spider-Man 2 is currently running 1.6 percent ahead of the $101.39 million five-day start of last year's Thor: The Dark World and 5 percent behind the recent $108.22 million five-day take of Captain America: The Winter Soldier.

Fox's The Other Woman held steady in second place with $1.54 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was up an impressive 48 percent over Monday and down 41 percent from last Tuesday. The Other Woman surpassed the $50 million mark yesterday and continues to outpace expectations with a twelve-day take of $50.13 million. That places the film 16 percent ahead of the $43.10 million twelve-day gross of 2008's What Happens in Vegas.

Heaven is for Real held steady in third place with $0.848 million. Sony's break-out faith-based drama increased a strong 41 percent over Monday and was down 39 percent from last Tuesday. Heaven is for Real continues to distance itself significantly from pre-release expectations with a very strong $66.95 million through three weeks of release.

Disney's Captain America: The Winter Soldier took in $0.664 million to remain in fourth. The blockbuster superhero sequel was up 30 percent over Monday and down 51 percent from last Tuesday. Captain America: The Winter Soldier continues to impress in a big way with a 33-day take of $238.33 million. That leaves the film just $11.67 million away from clearing the $250 million domestic mark.

Rio 2 rounded out the day's unchanged top five with $0.441 million. The computer animated sequel was up 31 percent over Monday and down 40 percent from last Tuesday. With a 26-day take of $107.36 million, Rio 2 is currently running 7.5 percent behind the $116.10 million 26-day take of 2011's Rio.


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