By Alex Edghill
Thursday Morning Update: Heaven Is For Real surged to 18,291 tweets on its opening day Wednesday, more than a 120% bump from its 8,249 tweets on Tuesday. By comparison, Son Of God had 14,135 tweets its day of release (a 117% increase from the day before) while Noah had 44,325 (128% bump). The average on the year for all films is under 90%. This has done really well this week with strong expansion throughout, and with the Easter weekend ahead it should continue to excel, especially with faith-based audiences. Look for it to hit an impressive $25 million by the end of the weekend, making for three overtly religious themed movies in the top 10. Year of God at the box office continues.
A Haunted House 2 continued to have difficulty with generating buzz on Wednesday as it fell 22% to 3,496 tweets, down from 4,488 tweets on Tuesday. A Haunted House curiously fell an identical 22% on its Wednesday before release to 8,528 tweets. So the explosion I was looking for just never came and it appears to be destined to never make it out of the box office shadow of the first film. We are predicting $13.5 million for it by Sunday.
Transcendence had a 120% bump on Wednesday to 4,252 tweets, up from 1,936 tweets on Tuesday and landing it in the top 10 for the first time since its last trailer release months ago. By comparison, Oblivion had 3,797 tweets its Wednesday before release and Elysium had 3,862. After a very slow start to the week it has picked up a lot of steam headed into the weekend and should translate that into a solid $18.5 million opening and top spot amongst the new openers.
Bears saw a similarly hefty 101% increase to 1,083 tweets on Wednesday, up from 538 tweets on Tuesday. By comparison, Oceans had 774 tweets its Wednesday before release, African Cats had 2,312 and Chimpanzee had 1,381. This is stacking up well with other Disneynature films and with no massive raises in buzz I see no indication that it would exceed $6 million.
Top 15 Movies for Wednesday April 16th
|2 (-1)||Captain America: The Winter Soldier||38,294||28,915||103,062||-24.49%|
|3 (+2)||X-Men: Days of Future Past||15,802||27,698||52,569||75.28%|
|4 (-1)||If I Stay||30,923||21,436||55,242||-30.68%|
|5 (+3)||Heaven is for Real||8,249||18,291||31,333||121.74%|
|6 (-)||The Amazing Spider-Man 2||13,348||16,990||41,187||27.28%|
|7 (-3)||The Fault in Our Stars||17,497||15,865||57,091||-9.33%|
|8 (+2)||Godzilla (2014)||5,172||5,269||17,380||1.88%|
|13 (+2)||Rio 2||3,916||3,498||14,144||-10.67%|
|14 (-2)||A Haunted House 2||4,488||3,496||12,385||-22.10%|
|15 (-1)||Neighbors (2014)||3,942||3,066||9,775||-22.22%|
By Daniel Garris
Captain America: The Winter Solider took in $4.73 million on Tuesday to continue to lead the daily box office. The blockbuster 3D superhero sequel from Disney and Marvel was up 36 percent over Monday and down a healthy 32 percent from last Tuesday. Midweek grosses continued to be stronger than usual in general on Tuesday due in part to Holy Week. Captain America: The Winter Soldier has grossed a strong $167.07 million through twelve days. That places the film 11 percent ahead of the $150.04 million twelve-day take of last year's Thor: The Dark World.
Fox's Rio 2 held steady in second place with $4.26 million. The 3D computer animated sequel from Blue Sky Studios was up a terrific 60 percent over Monday's performance, as family films held up especially well on Tuesday. Rio 2 has grossed $46.26 million through five days of release. That is in line with pre-release expectations and places the film a slim 1 percent behind the $46.68 million five-day start of 2011's Rio (which increased 28 percent on its first Tuesday to gross $4.18 million).
Draft Day was up 43 percent and one spot from Monday to claim third on Tuesday with $1.25 million. Lionsgate's modestly budgeted sports drama starring Kevin Costner has grossed $11.91 million in five days. That is a bit below expectations, but the film will hope to build upon Tuesday's strong hold going forward. Draft Day is currently running 16 percent behind the $14.21 million five-day take of recent Costner vehicle 3 Days to Kill.
Oculus was up 21 percent, but still down one spot from Tuesday to place in fourth with $1.15 million. The low-budget R-rated horror film from Relativity has grossed a solid $14.099 million in its first five days of release. Oculus continues to perform very similar to Relativity's House at the End of the Street, which grossed $13.84 million in its first five days of release back in September of 2012.
Paramount's Noah rounded out the day's top five with $1.04 million. The Darren Aronofsky directed biblical epic starring Russell Crowe was up 47 percent over Monday and down 37 percent from last Tuesday. Noah has grossed $86.73 million in 19 days, which leaves it $13.27 million away from reaching the $100 million domestic milestone.
Divergent followed closely behind in sixth with $1.01 million. Lionsgate's successful young adult adaptation starring Shailene Woodley was up 50 percent from Monday down only 2 percent from last Tuesday. The 26-day total for Divergent stands at $126.43 million.
By Alex Edghill
Wednesday Morning Update: On its day before release Heaven Is For Real again led all newcomers with 8,249 tweets, up a very strong 72% from Monday's 4,793. I got a couple mails asking about why I excluded Noah from my last column when discussing Christian films. Truth is that given the budget, stars and grandiose plot points and liberties taken with the story I think it is more of a Hollywood action blockbuster than a Christian offering. Regardless, Christian films have been one of the biggest stories so far in 2014 and Heaven Is For Real looks to cement that in place. By comparison, Son Of God had 9,427 tweets its day before release while Noah had 19,449. Opening today, it should have a strong run through to Easter Monday with mid to upper teen millions and more a distinct probability.
A Haunted House 2 was again second amongst the new openers with 4,488 tweets, a nominal 2% bump from 4,401 tweets on Monday. A Haunted House had 10,873 tweets its Tuesday before release (a similarly poor 7% from its Monday return). Not getting a good vibe about this one given the buzz stagnation and big drop from the first film, at this rate it will be lucky to hit teen millions.
Transcendence had the second best bump on the day amongst the new openers as it climbed 65% to 1,936 tweets, up from 1,176 tweets on Monday. Continuing with my comparisons, Oblivion had 4,468 tweets its Monday before release and Elysium had 2,736. This is shaping up nicely and while I don't expect it to be a blockbuster it should have more than enough in the tank to give it the weekend blue ribbon for the new openers. It will have its hands full with Rio 2 and Captain America: The Winter Soldier but a top 3 finish looks likely.
Bears saw a 16% dip in traffic on Tuesday to 538 tweets, down from 641 tweets Monday. By comparison, Oceans had 395 tweets its Tuesday before release, African Cats had 1,194 and Chimpanzee had 1,100. Nothing out of the ordinary here as it continues to be on track for mid-single digits.
Worth mentioning on the day also was the debut trailer of If I Stay which cleared 30,000 tweets. Huge numbers for the film which reminds me of The Fault In Our Stars which had 145,810 tweets on its first trailer debut. Of course that was before Divergent premiered and it got a huge bump from fans of that series. The release date for If I Stay is not the greatest, as the third weekend in August usually is a dumping ground but with this type of buzz it might generate a substantial online following, enough to ensure a rare success in the slot.
Top 15 Movies for Tuesday April 15th
|1 (+1)||Captain America: The Winter Soldier||35,853||38,294||74,147||6.81%|
|3 (+13)||If I Stay||2,883||30,923||33,806||972.60%|
|4 (-1)||The Fault in Our Stars||23,729||17,497||41,226||-26.26%|
|5 (-)||X-Men: Days of Future Past||9,069||15,802||24,871||74.24%|
|6 (-2)||The Amazing Spider-Man 2||10,849||13,348||24,197||23.03%|
|7 (-)||Gone Girl||6,908||10,431||17,339||51.00%|
|8 (+3)||Heaven is for Real||4,793||8,249||13,042||72.11%|
|10 (-4)||Godzilla (2014)||6,939||5,172||12,111||-25.46%|
|11 (-2)||22 Jump Street||6,014||4,655||10,669||-22.60%|
|12 (+1)||A Haunted House 2||4,401||4,488||8,889||1.98%|
|14 (+4)||Neighbors (2014)||2,767||3,942||6,709||42.46%|
|15 (-7)||Rio 2||6,730||3,916||10,646||-41.81%|
Tuesday Morning Update: Heaven Is For Real led all newcomers with 4,793 tweets on Monday, up a smidge from Sunday's return of 4,659. The film does open on Wednesday which alone gives it a bit of a bump and its Christian theme helps it immensely as we approach Easter weekend. This will be the third major release to fall into the Christian genre this year after Son Of God and God's Not Dead have managed to clear $100 million domestically combined. The Passion Of The Christ proved 10 years ago that the Christian demographic can be exceptionally lucrative for film makers but since then studios have struggled to connect with the audience. Until this year that is. By comparison, Son Of God had 4,608 tweets a couple days before its release. This looks primed to do well over the holiday weekend and raise a lot of eyebrows given the level of buzz it is generating.
A Haunted House 2 was second amongst the rookie openers 4,401 tweets on Monday. This was actually a few points down from its Sunday tally of 4,677 tweets a somewhat of a red flag for potential. The first film had 10,090 tweets its Monday before release last January which just about says it all really as it doesn't appear as though this is going to get anywhere near the $18 million of its predecessor.
Transcendence had the strongest Sunday to Monday increase of the newcomers with a 43% bump to 1,176 tweets. This only landed it in 31st position which is hardly anything to write home about but considering that it had a more restrictive search string than both 'Heaven' and 'House 2' this total isn't half bad. By comparison, Oblivion had 4,041 tweets its Monday before release and Elysium had 2,176. I am somewhat concerned at the overall lower numbers but considering its rise from Sunday and the fact that it should have the lowest ratio of any new film this week I still think it has the gas to top the rest.
Last up is Bears which had a start of 641 tweets Monday, off 14% from 741 tweets on Sunday. Like Transcendence this has a pretty restrictive search string thanks to its common name, and the fact that its target audience are families it doesn't help things either. Disneynature has scored in this documentary genre with numerous profitable films over the last five years including Oceans ($6 million opening), African Cats ($6 million opening) and Chimpanzee ($10.7 million opening) which gained 298, 885 and 1,000 tweets respectively for their Monday before release. I expect this to slot in the middle somewhere north of $5 million but as of now Chimpanzee's total of $10 million would seem to be out of reach.
Top 15 Movies for Monday April 14th
|2 (-)||Captain America: The Winter Soldier||52,552||35,853||-31.78%|
|3 (-)||The Fault in Our Stars||44,061||23,729||-46.15%|
|4 (+1)||The Amazing Spider-Man 2||12,028||10,849||-9.80%|
|5 (+2)||X-Men: Days of Future Past||6,478||9,069||40.00%|
|6 (+4)||Godzilla (2014)||5,008||6,939||38.56%|
|7 (+50)||Gone Girl||189||6,908||3555.03%|
|8 (-)||Rio 2||5,830||6,730||15.44%|
|9 (-5)||22 Jump Street||22,455||6,014||-73.22%|
|11 (+2)||Heaven is for Real||4,659||4,793||2.88%|
|13 (-1)||A Haunted House 2||4,677||4,401||-5.90%|
|14 (+5)||Avengers: Age of Ultron||2,710||4,146||52.99%|
|15 (-1)||Transformers: Age of Extinction||3,115||4,080||30.98%|
By Daniel Garris
Captain America: The Winter Solider led the way on Monday with $3.46 million. The blockbuster 3D superhero sequel from Disney and Marvel was down 70 percent from Sunday and down 44 percent from last Monday. It should be noted that Monday's daily percentage holds were stronger than usual in general due in part to Holy Week. Captain America: The Winter Soldier has grossed a strong $162.35 million through eleven days of release. That places the film 10 percent ahead of the $147.31 million eleven-day take of last year's Thor: The Dark World.
Fox's Rio 2 placed in second with $2.67 million. The 3D computer animated sequel from Blue Sky Studios was down 77 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Rio 2 topped the $40 million mark yesterday and continues to run towards the lower end of pre-release expectations with a four-day start of $41.995 million. That places the film a slim 1 percent behind the $42.497 million four-day take of 2011's Rio (which fell 71 percent on its first Monday to gross $3.27 million).
Oculus claimed third place with $0.946 million. The low-budget R-rated horror film from Relativity was down 64 percent from Sunday, which was among the day's stronger daily percentage holds. Oculus has grossed a solid $12.95 million in its first four days of release. That places the film essentially on par with the $12.899 million four-day start of House at the End of the Street, which was released by Relativity back in September of 2012.
Fellow new wide release Draft Day landed in fourth with $0.873 million. Lionsgate's modestly budgeted sports drama starring Kevin Costner was also down 64 percent from Sunday. Draft Day has grossed $10.66 million in four days. That is a bit below pre-release expectations and places the film 19 percent behind the $13.11 million four-day take of recent Costner vehicle 3 Days to Kill.
Paramount's Noah rounded out the day's top five with $0.709 million. The Darren Aronofsky directed biblical epic starring Russell Crowe was down 69 percent from Sunday and down 44 percent from last Monday. Noah has grossed $85.68 million in 18 days, which leaves it $14.32 million away from reaching the $100 million domestic milestone.
Divergent placed in sixth with $0.669 million. Lionsgate's successful young adult adaptation starring Shailene Woodley fell 65 percent from Sunday and a slim 17 percent from last Monday. The 25-day total for Divergent stands at $125.43 million.