By Alex Edghill
Wednesday Morning Update: Guardians Of The Galaxy rose 45% on Tuesday to 29,823 tweets, up from 20,609 tweets on Monday while its Facebook likes increased to 775,721 from 766,750. For the first time in a week it also nabbed the top spot on the day amongst all upcoming films on Twitter, something which has eluded it not because of low numbers but because of a few high profile trailers which grabbed some serious attention (Hobbit, 50 Shades, Hunger Games). By comparison The Avengers which had 51,744 tweets and 1,365,187 likes its Tuesday before release, Green Lantern with 2,909 tweets and 233,977 likes, Thor with 7,675 tweets and 356,954 tweets and Captain America: The First Avenger with 4,909 tweets and 673,322 likes. The level of social media buzz here for a net new superhero entry is pretty staggering and I would say it looks like a sure shot to eclipse the opening marks of all my comparisons save for Avengers which would make $70 million plus be in play.
Get On Up had another stellar rise with a 198% bump in tweet traffic to 3,908 tweets, up from 1,311 tweets on Monday, while its Facebook likes increased from 255,908 to 256,723. By comparison, Jersey Boys had 2,022 tweets and 137,631 likes its Tuesday before release, and 42 had 3,158 tweets and 296,481 likes. I believe this has more in the tank than Jersey Boys but will end up a ways shy of 42 for a couple of reasons, namely that its Facebook numbers and growth are behind and because its Twitter numbers are actually running not that far ahead of 42 which had a very common name and had to have a lot of restrictions in place to narrow down relevant tweets for. Teen millions on the weekend look probable.
One thing I wanted to mention was 50 Shades Of Grey which set a Twitter record for tweets for a trailer with just over 240,000 tweets last Thursday. This beat out the old record set by The Fault In Our Stars of 145,810 earlier this year. Really isn't surprising especially when casting news alone saw it surpass 16k tweets almost a year ago. Since the trailer hit its Facebook likes went up over 1.5 million to almost 5 million now which makes it the most liked upcoming movie that is not a sequel. This is clearly going to continue to be a social media heavyweight for years to come.
Twitter Top 15 Movies for Tuesday July 29th
|1 (+3)||Guardians of the Galaxy||20,609||29,823||50,432||44.71%|
|2 (+3)||If I Stay||20,469||25,360||45,829||23.89%|
|3 (-2)||The Hobbit: The Battle of the Five Armies||88,064||25,187||113,251||-71.40%|
|4 (-2)||The Hunger Games: Mockingjay Part 1||80,602||22,451||103,053||-72.15%|
|5 (-2)||Fifty Shades of Grey||38,531||17,943||56,474||-53.43%|
|6 (+10)||The Maze Runner||3,471||13,743||17,214||295.94%|
|7 (-1)||Avengers: Age of Ultron||16,677||10,794||27,471||-35.28%|
|8 (+1)||Transformers: Age of Extinction||8,326||9,272||17,598||11.36%|
|9 (-1)||Dawn of The Planet of The Apes||8,350||7,756||16,106||-7.11%|
|10 (+1)||22 Jump Street||6,892||6,931||13,823||0.57%|
|11 (-4)||Hercules (2014)||8,432||5,966||14,398||-29.25%|
|12 (-2)||The Purge: Anarchy||8,001||5,933||13,934||-25.85%|
|13 (+2)||Teenage Mutant Ninja Turtles (2014)||4,293||4,839||9,132||12.72%|
|14 (+11)||Get On Up||1,311||3,908||5,219||198.09%|
By Daniel Garris
Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.
Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.
Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film continues to exceed expectations with $174.67 million in 18 days.
Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.
Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.
By Alex Edghill
Tuesday Morning Update: Guardians Of The Galaxy continued its strong run on Monday as it accounted for 20,609 tweets, down 11% from Sunday's 23,154 tweets. The film is one of the last major Summer releases and has been getting a massive marketing push over the last few weeks to try to funnel as much dollars as possible into its opening weekend. To add fuel to the buzz fire the early reviews have been overwhelmingly favorable. The appeal here is vast and covers just about all demographics and while the Guardians Of The Galaxy are not household names like other strong Marvel franchises like Iron Man or Captain America they have done a great job at tying this into the extended Marvel Universe (those who stayed for the end of Thor: The Dark World would have seen the character The Collector who appears in this film). Other notable comparisons include The Avengers which had 45,936 tweets its Monday before release, Green Lantern with 2,354, Thor with 2,823 and Captain America: The First Avenger with 4,706. These comparisons are admittedly dated but this will be the first major Marvel adaptation that is not a sequel (or include main characters from previous films - aka The Avengers) since 2011. Clearly they have been looking for the right project to invest in and so far this looks like a very smart move on their part.
Its Facebook numbers have also been very strong as it had 766,750 likes by the end of yesterday, by comparison The Avengers had 1,326,867 likes, Green Lantern had 229,562, Thor had 320,851 and Captain America: The First Avenger had 666,414.
Start to line up sequels to this because its clear that this is going to be a huge success this weekend, its just a matter of how much of a success at this point.
Get On Up had a strong rise on Monday of 85% to 1,311 tweets from 706 tweets on Sunday, while its Facebook likes increased from 255,650 to 255,908. A solid counter-programming option on the weekend it will appeal to older moviegoers and fans of the late James Brown. I'm not that worried about lower Twitter numbers here as its target audiences are not exactly social media power-users. By comparison, Jersey Boys had 2,056 tweets and 135,045 likes its Monday before release, 42 had 2,283 tweets and 287,281 likes. The early signs here are definitely pointing to mid to upper teens which is a very strong start for the film.
Twitter Top 15 Movies for Monday July 28th
|1 (+5)||The Hobbit: The Battle of the Five Armies||12,296||88,064||616.20%|
|2 (-1)||The Hunger Games: Mockingjay Part 1||66,868||80,602||20.54%|
|3 (-1)||Fifty Shades of Grey||51,255||38,531||-24.82%|
|4 (-)||Guardians of the Galaxy||23,154||20,609||-10.99%|
|5 (-)||If I Stay||14,439||20,469||41.76%|
|6 (-3)||Avengers: Age of Ultron||27,770||16,677||-39.95%|
|7 (-)||Hercules (2014)||12,225||8,432||-31.03%|
|8 (-)||Dawn of The Planet of The Apes||8,390||8,350||-0.48%|
|9 (-)||Transformers: Age of Extinction||8,131||8,326||2.40%|
|10 (-)||The Purge: Anarchy||7,012||8,001||14.10%|
|11 (-)||22 Jump Street||6,731||6,892||2.39%|
|12 (+53)||Frank Miller's Sin City: A Dame To Kill For||125||6,192||4853.60%|
|14 (-)||The Expendables 3||4,625||4,801||3.81%|
|15 (+1)||Teenage Mutant Ninja Turtles (2014)||2,856||4,293||50.32%|
|25 (+12)||Get On Up||706||1,311||85.69%|
By Daniel Garris
Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.
Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.
Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.
Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.
Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.
With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).
Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.
Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).
And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.
On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.
Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.
Dawn of the Planet of the Apes pulled in $54.4 million from 60 countries to dethrone the Transformers as the #1 film at the overseas box office. The Apes sequel enjoyed #1 debuts in several key markets this weekend, including Latin American gaints Mexico ($13M) and Brazil ($9.3M). Sturdy hold-overs in the UK ($6.2M Weekend / $27.4M Cume) and Russia ($3.3M Weekend / $17.6M Cume) helped bring up the film's overseas total up to $183.8 million. The film's global cume as of Sunday is $355.8 million.
Transformers: Age of Extinction is well on its way to the Billion Dollar club. The lastest instalment in Michael Bay's Transformers saga grossed $37.5 million from its fifth weekend overseas, taking its total outside of North America to $730 million. The stellar overseas performane puts the film at $963.3 million globally. Nearly a third of the film's global haul has come from China alone, whereAge of Extinction's box office performance is well ahead its North American equivalent, currently reporting a $301 million cume.
Hercules rolled out overseas with a $28.7 million haul from 20 territories, including a $2 million take from IMAX screenings. The film dominated the Russian box office with a strong $12 million debbut from 930 locations. The stellar bow is 23% above star Dwayne "The Rock" Johnson's G.I. Joe: Retaliation in the same market and the biggest opening weekend for a The Rock vehicle of all time in Russia. The film's $29 million opening in North America puts its global cume at $57.7 million.
How To Train Your Dragon 2 collected $24 million over the weekend to take its overseas total to $260.2 million. The film has grossed $425.7 million globally with three key markets remaining on its schedule: Spain, Italy, and China.
Godzilla took a #1 debut in Japan with $6.95 million from 427 screens. The monster movie is just shy of the $300 million mark overseas and is set to pass the $500 million global mark on Monday.
Step Up: All In added $6.3 million from 13 new markets prior to its North American debut to reach an early overseas total of $18.6 million.
Disney's Maleficent crossed the $700 million global mark during the week and added another $5.2 million from 45 territories over the weekend to take its total outside of North America to $482.9 million. The film's staying power in Japan might give it a shot to reach the $500 million overseas milestone but it remains to be seen if the Angelina Jolie vehicle will be able to reach the mark. Maleficent has grossed $39.3 million in Japan, its third biggest overseas market behind a surprisingly strong run in Mexico ($46M) and overseas leader China ($47.6M). Maleficent has grossed $715 million worldwide as of Sunday.
Sex Tape recorded a $6.1 million weekend from 18 overseas markets to take its cume outside of North America to $10.2 million. A $2.6 million #3 debut in Russia led the charge this weekend as the film attempts to overshadow its poor North American run with a steady performance in key global markets. The raunchy comedy has grossed $36.6 million worldwide.
The Purge: Anarchy took in $6 million from 1,590 dates at the overseas box office this weekend, resulting in a $6.7 million cume outside North America. The horror film took a #3 debut in the U.K., where it grossed $1.9 million from 385 dates. France also opened in third place ($1.6M, 200 dates) and Italy enjoyed a #2 bow ($1M, 250 dates). The film has grossed $58 million worldwide.
Planes: Fire and Resuce flew above the $50 million global mark this weekend after 30 overseas territories lifted the animated sequel to a $21 million cume outside of North America. The final global tally for the Planes sequel is $56.1 million.
The Fault in Our Stars earned $3.1 million overseas and reached an overseas total of $135 million. The drama has grossed $257.5 million worldwide.
22 Jump Street brought in $2 million from 46 territories this weekend to reach a $92.5 million total overseas. The film has grossed $278.8 million worldwide.
Neighbors added $1.3 million to its overseas tally, now totaling $107.3 million. The comedy has grossed $256.8 million globally.