NORTH AMERICA: 'Dawn of the Planet of the Apes' Surpasses $100M Mark on Thursday on July 18, 2014


By Daniel Garris

Fox's Dawn of the Planet of the Apes grossed $5.83 million on Thursday to lead the daily box office for a seventh consecutive day. In the process, the critically acclaimed 3D sci-fi action sequel surpassed the $100 million domestic mark yesterday. Dawn of the Planet of the Apes did drop 13 percent form Wednesday, but it should be noted that daily percentage declines in general were significant for wide releases on Thursday. Dawn of the Planet of the Apes easily led the weekly box office with a strong seven-day start of $102.95 million. That is a bit ahead of expectations and places the film an impressive 33 percent ahead of the $77.38 million seven-day take of 2011's Rise of the Planet of the Apes.

Transformers: Age of Extinction held steady in second with $1.76 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 10 percent form Wednesday, which represented the day's best daily percentage hold among wide releases. However, the film was still down 49 percent from last Thursday. Transformers: Age of Extinction placed in second for the week with $24.63 million. That was down 55 percent from the previous frame and brings the films three-week total to $217.16 million.

Warner's Tammy took in $1.30 million to remain in third. The Melissa McCarthy comedy fell 20 percent from Wednesday and 47 percent from last Thursday, as the film clearly took a hit from Sony's Sex Tape entering the marketplace on Thursday evening. Tammy finished in third place this week with $19.20 million. That represented a 41 percent decline from the previous week and brings the film's 16-day total to a very solid $63.65 million.

Family films How to Train Your Dragon 2 and Earth to Echo claimed fourth and fifth place on Thursday with respective daily grosses of $0.897 million and $0.816 million. Both films were down 24 percent from Wednesday. Fox's How to Train Your Dragon 2 placed in fourth for the week with $10.67 million, while Relativity's Earth to Echo took sixth place with $9.62 million. Respective total grosses stand at $156.87 million for How to Train Your Dragon 2 in 35 days and at $28.72 million for Earth to Echo in 16 days.

'The Purge: Anarchy' Primed To Lead Newcomers on July 17, 2014


By Alex Edghill

Thursday Morning Update: In what has proved to be a very curious development all three new openers this week fell in total tweets yesterday, Wednesday falls are not that uncommon but rare enough that I have never witnesses this many declines at once on it. Despite a 4% dip, The Purge: Anarchy still was miles ahead of its fellow fresh meat offerings on Wednesday as it rang in with 10,312 tweets, down from Tuesday's 10,710 tweets. Even with the slim decline Wednesday was the first time this week it outpaced the first film as that only accounted for 9,808 tweets its Wednesday before release, Paranormal Activity: The Marked Ones had 8,743 tweets, Oculus had 8,465 and Deliver Us From Evil had 4,768 (this was a Monday though as it was a Wednesday opener). This is the clear-shot winner on the weekend amongst the new offerings thanks to its buzz levels and favorable comparisons to others in the genre for 2014. We are predicting $28 million by Sunday which would make it to highest opening horror since Insidious Chapter 2 way back in September of last year.

After a very promising expansion on Tuesday Planes: Fire And Rescue dropped 19% to 2,491 tweets on Wednesday, down from 3,073 tweets on Tuesday. The first film had 2,849 tweets its Wednesday before release while The LEGO Movie had 18,155 tweets, Mr. Peabody And Sherman had 6,126 and The Legends Of Oz: Dorothy's Return had 1,327. It might not be opening to $22 million like the first film but the numbers here are still very healthy considering that there is very little crossover to non-family audiences for the film which will suppress numbers. $20 million looks to be within its grasp which will no doubt still be a win for the film when all is accounted for thanks to its hefty merchandising draw.

Sex Tape continued to flounder somewhat, dropping a further 13% to 1,974 tweets on Wednesday, down from 2,263 tweets on Tuesday. This was always going to be trouble to track via social media and I would argue that a super common and popular generic title such as this doesn't help marketing efforts for a film. We have projected that it will earn $23 million on the weekend based on all markers available to us. Earlier in the week I thought it might have stood a chance to be neck and neck with Purge: Anarchy but the lackluster numbers haven't helped to inspire any confidence that it will exceed the standard built-in audiences for Diaz/Segal.

Avengers: Age Of Ultron released a bunch of details about the film and some stills from the feature which completely blew up on Twitter. 47k tweets for a few details about a film is unheard of and really makes me wonder just how huge the film will be. When you consider that the debut trailer from the first film generated 46k tweets it goes to show just how much awareness has grown. Seems strange to say but $200 million appears to be a lock here based on all early signs.

Top 15 Movies for Wednesday July 16th

Rk Film Tue Wed Week Tue-Wed %
1 (+17) Avengers: Age of Ultron 2,871 47,362 52,794 1549.67%
2 (-1) The Fault in Our Stars 45,413 24,233 97,702 -46.64%
3 (-1) Dawn of The Planet of The Apes 29,751 23,003 89,104 -22.68%
4 (-1) Transformers: Age of Extinction 14,598 15,881 47,711 8.79%
5 (-1) The Purge: Anarchy 10,710 10,312 30,387 -3.72%
6 (-1) Guardians of the Galaxy 9,047 9,223 24,884 1.95%
7 (-) 22 Jump Street 7,605 8,229 24,919 8.21%
8 (+2) Step Up All In 5,616 6,884 15,912 22.58%
9 (-) Maleficent 6,241 6,319 18,660 1.25%
10 (-2) The Hunger Games: Mockingjay Part 1 6,247 6,179 20,118 -1.09%
11 (+2) If I Stay 4,528 4,319 13,443 -4.62%
12 (-6) Big Hero 6 8,485 3,530 12,773 -58.40%
13 (+1) How to Train Your Dragon 2 3,316 3,493 9,710 5.34%
14 (-3) Before I Go to Sleep 4,868 3,218 12,644 -33.89%
15 (+79) Laggies 6 2,899 2,922 48216.67%
18 (-3) Planes: Fire And Rescue 3,073 2,491 6,685 -18.94%
19 (+2) Sex Tape 2,263 1,974 6,712 -12.77%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Dawn of the Planet of the Apes' Rallies $97.1 Million in 6 Days; 'Transformers: Age of Extinction' Crosses $215M; '22 Jump Street' Hits $175M on July 17, 2014

apes.pngFox reports that Dawn of the Planet of the Apes added $6.7 million on Wednesday, down 31 percent from the day before. That gives the sequel $97.1 million domestically through 6 days of release, 33 percent ahead of its predecessor's pace.

Transformers: Age of Extinction posted $1.9 million yesterday for a 47.5 percent week-to-week drop. The flick has tallied $215.4 million domestically up to this point, 30 percent behind its 2011 predecessor (Dark of the Moon) and 4 percent ahead of Captain America: The Winter Soldier.

Warner Bros. reports that Tammy took in $1.6 million yesterday for a 36 percent week-to-week decline. The Melissa McCarthy comedy has earned $62.35 million thus far.

How to Train Your Dragon 2 posted $1.18 million on Wednesday, off 15 percent from last week. The animated sequel's total domestic earnings stand at $155.98 million.

Meanwhile, 22 Jump Street added $1.01 million yesterday for a 26.5 percent week-to-week drop. The hit comedy sequel has earned $175 million domestically.


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