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NORTH AMERICA: 'The Maze Runner' Remains Strong on Tuesday with $2.39M on September 24, 2014

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By Daniel Garris

Fox's The Maze Runner took in $2.39 million on Tuesday to lead the daily box office for a fifth consecutive day. The modestly budgeted young adult adaptation was up an encouraging 28 percent over Monday's performance. The Maze Runner has grossed $36.77 million in five days, which represents a strong start, especially with the film's cost in mind. The film is running in line with expectations and 19 percent ahead of the $30.99 million five-day start of last year's Ender's Game.

A Walk Among the Tombstones held steady in second place with $1.26 million. Universal's modestly budgeted action thriller starring Liam Neeson was up 31 percent over Monday. A Walk Among the Tombstones is still performing a bit below pre-release expectations (and soft by Neeson's recent box office standards) with a five-day start of $14.98 million. That places the film 34 percent behind the $22.74 million five-day take of 2012's The Grey.

Warner's This Is Where I Leave You grossed $1.21 million to remain in third. The modestly budgeted comedy starring Jason Bateman and Tina Fey increased an impressive 40 percent over Monday. This Is Where I Leave You has grossed $13.63 million in five days. That is towards the lower end of the film's modest expectations and places the film 20 percent behind the $17.04 million five-day start of 2011's The Change-Up.

Sony's No Good Deed took in $0.69 million to continue to claim fourth. The low-budget thriller starring Idris Elba and Taraji P. Henson was up a modest 17 percent over Monday and down a sharp 62 percent from last Tuesday. While it is proving to be quite front-loaded, No Good Deed is still performing well with a twelve-day take of $40.98 million.

Guardians of the Galaxy rounded out the day's unchanged top five with $0.45 million. Disney's blockbuster sci-fi superhero film was up 23 percent from Monday and down 43 percent from last Tuesday. Guardians of the Galaxy has grossed $314.54 million in 54 days and is now just $3.87 million away from reaching the $318.41 million final unadjusted domestic gross of 2008's Iron Man.

'Equalizer' Closes The Gap on September 24, 2014

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By Alex Edghill

Wednesday Morning Update: The Equalizer had a 15% increase in tweets on Tuesday as it rose to 3,081, up from 2,659 the day before. Facebook had a ~1% bump to 275,231 likes from 272,579 Monday. By comparison A Walk Among The Tombstones which had 2,366 tweets and 278,342 likes its Tuesday before release, and 2 Guns which had 4,089 tweets and 209,086 likes. Despite the increases it really isn't jumping off the page at me and might end up being more like 2 Guns ($27 million opening) than Safe House ($40 million opening). Not to say that either of these figures would be a failure as Denzel films simply never fail but considering that Sony reportedly was talking sequel for it even before it was released I'm surprised that it isn't generating more interest online. That being said today it has seen a huge uptick so far on Twitter and if it can turn a 5 or 6k tweet day in today I would be much more comfortable in a $30 million+ opening forecast which is where I thought it would have been coming into the week.

The Boxtrolls dipped 15% on Tuesday, finishing up with 3,899, down from 4,636 tweets the day before. By comparison, Mr. Peabody And Sherman had 4,950 tweets its Tuesday before release while Frankenweenie had 2,122 tweets. Its Facebook number remained pretty flat with 217,799 and a sub 1% increase. So far today it is also dipping again and Equalizer has zoomed passed it for the first time this week (it is triple the number). The expansion or lack thereof for the film this week is troubling as today it will be lucky to have only a 15% fall if its current trajectory continues. The declines, and low Facebook numbers seem to add up to an underwhelming weekend tally.

Twitter Top 15 Movies for Tuesday September 23rd

Rk Film Mon Tue Week Mon-Tue %
1 (+2) If I Stay 11,919 14,093 26,012 18.24%
2 (-1) Beyond the Lights 25,043 11,468 36,511 -54.21%
3 (+1) The Hunger Games: Mockingjay Part 1 11,901 11,072 22,973 -6.97%
4 (-2) The Maze Runner 17,027 11,001 28,028 -35.39%
5 (-) Annabelle 9,508 9,661 19,169 1.61%
6 (-) The Judge 6,706 8,429 15,135 25.69%
7 (-) Guardians of the Galaxy 4,989 5,276 10,265 5.75%
8 (+16) The Best of Me 1,334 4,653 5,987 248.80%
9 (-) Gone Girl 4,217 4,558 8,775 8.09%
10 (-2) The Boxtrolls 4,636 3,899 8,535 -15.90%
11 (-1) The Equalizer 2,659 3,081 5,740 15.87%
12 (+3) A Walk Among the Tombstones 1,788 3,060 4,848 71.14%
13 (-2) Ouija 2,229 3,037 5,266 36.25%
14 (+3) Kingsman: The Secret Service 1,626 2,813 4,439 73.00%
15 (+31) Taken 3 353 2,546 2,899 621.25%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'The Maze Runner' Leads on Monday with $1.87M on September 23, 2014

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By Daniel Garris

Fox's The Maze Runner took in $1.87 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted young adult adaptation was down 76 percent from Sunday, which is an early sign of the film having a significant family audience. The Maze Runner has grossed $34.38 million in four days, which represents a strong start, especially with the film's cost in mind. The film is running in line with expectations and 19 percent ahead of the $28.89 million four-day start of last year's Ender's Game. Fox has already scheduled The Maze Runner: Scorch Trials for release on September 18, 2015.

A Walk Among the Tombstones placed in second with $0.96 million. Universal's modestly budgeted action thriller starring Liam Neeson was down a solid 67 percent from Sunday's performance. However, in the bigger picture A Walk Among the Tombstones is still performing a bit below pre-release expectations (and soft by Neeson's recent box office standards) with a four-day start of $13.72 million. That places the film 35 percent behind the $21.12 million four-day take of 2012's The Grey.

Warner's This Is Where I Leave You placed in third with $0.86 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey fell 69 percent from Sunday. This Is Where I Leave You has grossed $12.42 million in four days. That is towards the lower end of the film's modest expectations and places the film 18 percent behind the $15.16 million four-day start of 2011's The Change-Up.

Sony's No Good Deed took fourth place with $0.59 million. The low-budget thriller starring Idris Elba and Taraji P. Henson was down 73 percent from Sunday and down a very sharp 63 percent from last Monday. No Good Deed surpassed the $40 million mark yesterday and has grossed a healthy $40.29 million in eleven days of release.

Guardians of the Galaxy rounded out Monday's top five with $0.36 million. Disney's blockbuster sci-fi superhero film fell 74 percent from Sunday and 37 percent from last Monday. Guardians of the Galaxy has grossed $314.09 million in 53 days and is now just $4.32 million away from reaching the $318.41 million final unadjusted domestic gross of 2008's Iron Man.

Dolphin Tale 2 followed in sixth with $0.31 million. Warner's family film sequel was down a steep 88 percent from Sunday and down 40 percent from last Monday. Dolphin Tale 2 has grossed $27.24 million in eleven days. That is on the low end of expectations and places the film 28 percent behind the $37.79 million eleven-day take of 2011's Dolphin Tale.

NORTH AMERICA: 'The Maze Runner' Sprints to $38.5M Six-Day Start on September 23, 2014

sep19.pngFox reports that The Maze Runner tacked on another $1.77 million in first place yesterday, off 26 percent from Tuesday's gross. The latest hit young adult adaptation has taken in $38.5 million in its first six days, putting it 19 percent ahead of Ender's Game through the same point.

This Is Where I Leave You moved up a notch into second place as it posted $0.94 million yesterday, down 22 percent from Tuesday. The ensemble dramedy's six-day tally is $14.6 million, 5 percent behind Trouble with the Curve.

Trading places with Leave You, Liam Neeson thriller A Walk Among the Tombstones pulled $0.91 million on Tuesday for a 28 percent day-to-day decline. The noirish thriller is pacing 34 percent ahead of The Grey through six days of release with a $15.9 million cume.

Hit thriller No Good Deed added $0.53 million on Tuesday for a 55 percent week-to-week drop. The pic has earned $41.5 million in 13 days, 23 percent more than The Call.

Rounding out the top five, Guardians of the Galaxy was off 35 percent from last Wednesday to $0.38 million yesterday. The Disney/Marvel blockbuster has accumulated $314.9 million domestically through 55 days of release--3 percent more than the original Iron Man at the same point.

 

NORTH AMERICA: Weekend Actuals: 'The Maze Runner' Easily Leads with Strong $32.51M; 'A Walk Among the Tombstones' #2 with $12.76M; 'This Is Where I Leave You' #3 with $11.56M on September 22, 2014

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By Daniel Garris

As was widely expected, Fox's The Maze Runner debuted comfortably in first place this weekend with $32.51 million. The modestly budgeted young adult adaptation opened in line with expectations and performed well with its price tag in mind. Without adjusting for ticket price inflation, The Maze Runner delivered the sixth largest opening weekend performance of all time for the month of September. The Maze Runner opened 20 percent stronger than the $27.02 million start of last year's Ender's Game and going forward is likely to hold up better than Ender's Game did in part from facing relatively softer competition.

The Maze Runner debuted with $11.26 million on Friday (which included an estimated $1.1 million from late night shows on Thursday), increased 20 percent on Saturday to gross $13.47 million and fell 42 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at an encouraging 2.89 to 1. The Maze Runner received an A- rating on CinemaScore, which is also an encouraging early sign.

The Maze Runner grossed $3.3 million from 351 IMAX locations this weekend. That represented 10.1 percent of this weekend's overall gross.

After this weekend's performance, Fox has scheduled The Maze Runner: Scorch Trials for release on September 18, 2015.

A Walk Among the Tombstones debuted in second place with $12.76 million. Universal's modestly budgeted action thriller starring Liam Neeson opened just below pre-release expectations. A Walk Among the Tombstones opened softer than Liam's recent vehicles; including 35 percent softer than the $19.67 million debut of 2012's The Grey. A Walk Among the Tombstones opened with $4.76 million on Friday (which included an estimated $0.43 million from late night shows on Thursday), increased a modest 7 percent on Saturday to take in $5.07 million and declined 42 percent on Sunday to gross $2.93 million. That gave the film an opening weekend to Friday ratio of just 2.68 to 1. The audience breakdown for the film was nearly evenly split between genders (51 percent female, 49 percent male) and skewed heavily towards moviegoers 25 years and older (77 percent). A Walk Among the Tombstones received a lackluster B- rating on CinemaScore and is likely to take a significant hit next weekend when Sony's anticipated The Equalizer arrives in the marketplace this coming Friday.

Warner's This Is Where I Leave You opened in third place with $11.56 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey opened towards the lower end of its modest expectations. This Is Where I Leave You opened 15 percent below the $13.53 million start of 2011's The Change-Up. This Is Where I Leave You started with $3.87 million on Friday, increased a very solid 28 percent on Saturday to take in $4.94 million and declined 44 percent on Sunday to gross $2.75 million. That placed the film's opening weekend to Friday ratio at 2.99 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and heavily towards moviegoers over the age of 25 (86 percent). This Is Where I Leave You received a solid B+ rating on CinemaScore.

Sony's No Good Deed was down three spots and 60 percent from last weekend's first place debut to place in fourth with $9.79 million. While the low-budget thriller starring Idris Elba and Taraji P. Henson experienced a sharp second weekend decline, in the bigger picture the film is still performing well with a ten-day take of $39.70 million. That places No Good Deed 5 percent ahead of the $37.75 million ten-day gross of 2009's I Can Do Bad All By Myself (which fell 58 percent in its second weekend to gross $9.88 million).

Dolphin Tale 2 rounded out the weekend's top five with $8.87 million. The family sequel from Warner Bros. was down 44 percent from last weekend, as it was unable to duplicate the second weekend strength of 2011's Dolphin Tale (which fell just 27 percent in its second weekend to gross $13.91 million). Dolphin Tale 2 has grossed a respectable $26.93 million in ten days, but is currently running 28 percent behind the $37.18 million ten-day take of Dolphin Tale.

Disney's Guardians of the Galaxy placed in sixth with $5.24 million. The blockbuster sci-fi superhero film from Marvel was down a very solid 35 percent from last weekend. With a massive 52-day take of $313.73 million, Guardians of the Galaxy is set to soon surpass the $318.41 million unadjusted final gross of 2008's Iron Man.

On the limited front, A24's Tusk was off to a very soft start with $0.85 million from 602 locations. That gave the low-budget Kevin Smith directed horror film a per-location average of just $1,407 for the frame.


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