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NORTH AMERICA: Weekend Estimates: 'Cinderella' Arrives at the Box Office Ball with a Strong $70.1M; 'Run All Night' a Distant Second with a Modest $11.0M on March 14, 2015

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Sunday Update: Cinderella was off to a strong start this weekend with an estimated $70.05 million. Disney's well-received fairy tale adaptation opened just above its already lofty pre-release expectations. Cinderella also added some much needed life to what had been a slow start to the overall March box office. Without adjusting for ticket price inflation, Cinderella delivered the sixth largest debut ever for the month of March. The film opened just ahead of the $69.43 million start of last year's Maleficent, which was especially impressive given that unlike Maleficent, Cinderella didn't receive a bump from higher priced 3D admissions (though it did receive a bit of a bump from playing in IMAX locations, as IMAX grosses represented 7 percent of the film's overall gross).

Cinderella opened with $23.03 million on Friday (which included an estimated $2.3 million from evening shows on Thursday), increased 17.5 percent on Saturday to take in $27.06 million and is estimated to decline 26 percent on Sunday to gross $19.97 million. That gives the film an estimated opening weekend to Friday ratio of 3.04 to 1. Opening weekend business for Cinderella likely skewed higher than usual towards Friday for a family film due in part to some areas being on spring break and from the film skewing heavily towards female moviegoers (66 percent of the film's audience was female). The film's audience also skewed towards younger moviegoers (55 percent of the film's audience was 25 years and younger), with family audiences representing 66 percent of the film's overall audience.

Cinderella received a strong A rating on CinemaScore. That is a very good early sign for the film going forward, especially in combination with the film's strong critical reviews. However, in the short-term Cinderella will be facing major new competition next weekend from Lionsgate's The Divergent Series: Insurgent.

Warner's Run All Night opened in a distant second place with an estimated $11.02 million. The Liam Neeson led action thriller opened a bit below expectations. As the fourth Neeson-led action thriller in just over a year, Run All Night clearly had its potential limited by over-saturation. Run All Night likely also took a hit from male moviegoers waiting for both Warner's Get Hard and Universal's Furious 7 instead at this point. Run All Night opened 14 percent below the $12.76 million start of last year's A Walk Among the Tombstones, though going forward Run All Night may hold up better than A Walk Among the Tombstones did.

Run All Night started with $3.86 million on Friday (which included an estimated $455,000 from evening shows on Thursday), was up 16 percent on Saturday to take in $4.47 million and is estimated to fall 40 percent on Sunday to gross $2.69 million. That places the film's estimated opening weekend to Friday ratio at 2.85 to 1. The audience breakdown for the film skewed heavily towards moviegoers over the age of 25 (86 percent) and slightly towards female moviegoers (52 percent). Run All Night received a healthy A- rating on CinemaScore, though positive word of mouth may not help the film all that much with Insurgent, Get Hard and Furious 7 all on the horizon.

It was an extremely tight race for places third through sixth this weekend, with third place and sixth place currently separated by just an estimated $500,000.

Fox's Kingsman: The Secret Service continued to hold up very nicely this weekend with an estimated third place take of $6.20 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up one spot and down just 25 percent from last weekend, as the film continues to be aided by both strong word of mouth and by lackluster direct competition. Kingsman: The Secret Service has grossed a stronger than expected $107.37 million through 31 days of release.

Warner's Focus placed in fourth with an estimated $5.81 million. The romantic heist film starring Will Smith and Margot Robbie was down two spots and a solid 42 percent from last weekend. Focus has grossed $44.03 million in 17 days. That places the film 19 percent behind the $54.52 million 17-day take of 2013's After Earth, but that percentage gap will continue to close going forward.

Sony's CHAPPiE finished very closely behind Focus in fifth with an estimated $5.80 million. After leading the box office last weekend, the Neill Blomkamp directed sci-fi film was down four spots and a sharp 57 percent this weekend. In addition to poor critical reviews and mixed word of mouth, CHAPPiE also took a hit this weekend from losing IMAX screens to Cinderella. With a ten-day start of just $23.41 million, CHAPPiE is running a disappointing 58 percent behind the $56.00 million ten-day take of 2013's Elysium.

The Second Best Exotic Marigold Hotel placed in sixth with an estimated $5.70 million. The ensemble comedy sequel from Fox Searchlight was down three spots and just 33 percent from last weekend, though it should be noted that the film did expand into an additional 449 locations this weekend. The Second Best Exotic Marigold Hotel has grossed a very solid $18.06 million in ten days, which places it 24 percent behind the $23.69 million ten-day gross of last year's The Hundred-Foot Journey.

On the platform front, It Follows was off to a healthy start with an estimated $163,453 from four locations in New York and Los Angeles. That gave the critically acclaimed horror thriller from RADiUS-TWC a promising per-location average of $40,863 for the frame. It Follows will expand into additional locations next weekend.

Saturday Update: Disney reports that Cinderella bowed to an excellent $23.03 million on Friday, claiming the sixth best ever opening day in March behind The Hunger Games, Alice In Wonderland, 300, Watchmen, and Oz the Great and Powerful. Early word of mouth is solid as the film scored an 87 percent Rotten Tomatoes audience score as of this morning, alongside an 84 percent score from critics. Friday's figure was just under last summer's Maleficent ($24.3 million) and the $24.1 million first day of 2013's Oz, also from Disney. There's no questioning the studio's reborn drawing power with fairy tale flicks in the wake of films like that one, Maleficent, Into the Woods, and Frozen -- the latter of which was revisited with a brand new short film in front of Cinderella, playing to the strong debut. With the promise of family audiences turning out over the weekend and healthy legs ahead, Cinderella is set to land around $72 million for its opening weekend.

Bowing in second place was the latest Liam Neeson thriller, Run All Night. Unfortunately though, the pic pulled a tame $3.855 million in its debut, 19 percent less than A Walk Among the Tombstones earned last September. Between this film's disappointing 66 percent audience score and 59 percent critic score, there's undoubtedly some burnout among audiences from what is the third Neeson action flick to open in the last six months. Warner Bros. does report, however, that the film nabbed an encouraging "A-" CinemaScore. BoxOffice is projecting a debut weekend around $10.3 million.

Focus claimed third place yesterday as it eased 41 percent from last Friday to $1.7 million. The Will Smith flick's total stands at $39.9 million. Look for a weekend around $5.9 million.

Kingsman: The Secret Service landed in fourth yesterday as it dropped just 25 percent from last Friday to $1.67 million. The hit graphic novel adaptation has earned an impressive $102.84 million to date and should take in around $6.2 million this weekend.

The Second Best Exotic Marigold Hotel filled out the top five yesterday with $1.625 million, off just 40 percent from opening day last week. The well-received sequel has tallied $13.99 million through eight days of release and is eyeing a $5.7 million sophomore frame.

Moving down to sixth place, CHAPPiE was off 66 percent from opening day last week to $1.55 million yesterday. The Neill Blomkamp sci-fi actioner has tallied $19.2 million through eight days of release. BoxOffice projects a $5.2 million sophomore frame.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Cinderella is on pace for a $70 million debut, which  would be enough for it to squeak past the $69 million opening Maleficent managed last Summer.

Run All Night is eyeing $15 million--a solid start considering that Cinderella is hogging the spotlight.

Check back tomorrow morning for updated projections and official studio estimates.

Friday Update #1: Sources report that Disney's Cinderella posted a great start to opening weekend with $2.3 million from Thursday night shows. By comparison, the studio's Oz the Great and Powerful pulled $2.0 million as part of a $79.1 million weekend bow two years ago this month, while Maleficent took a $4.2 million Thursday as part of its $69.4 million opening weekend. It should be noted, however, that the latter film opened during summer when preview grosses typically skew higher thanks to young audiences being out of school.

Also opening this weekend is Run All Night from Warner Bros., starring Liam Neeson and Ed Harris. That flick pulled $455,000 from last night's shows, according to the studio. That figure falls in line with Neeson's previous original flick, A Walk Among the Tombstones, which landed a $430,000 start last September as part of a $12.8 million weekend.

Stay tuned for more updates today and throughout the weekend.

'Big Hero 6' Becomes 2014's Biggest Animation Release on March 14, 2015

bighero6.pngThe officlal press release from Disney:

Today, Walt Disney Animation Studios' Academy Award®-winning Big Hero 6 became the #1 animated title of 2014 with more than $620 million globally. The film, which has earned $221 million domestically, also surpasses $400 million at the international box office this weekend.

Big Hero 6 continues to perform strongly in China, where it opened Feb. 28 and has brought in over $51 million, surpassing Frozen to become the highest grossing animated release ever from Disney or Pixar. In Japan, it has earned more than $75 million and is the second highest grossing Disney animated release ever. It's the second biggest Disney or Pixar animated movie ever released in Korea and Russia, and it's the biggest animated release of all time in Malaysia, Vietnam, Thailand, and Indonesia.

Last weekend, Big Hero 6 surpassed Tangled to become the third biggest Walt Disney Animation Studios release ever globally, behind only Frozen and The Lion King. It is also Walt Disney Animation Studios' third biggest domestic release of all time.

Big Hero 6 debuted in the U.S. on November 7, 2014. Directed by Don Hall and Chris Williams and produced by Roy Conli, this action-packed comedy-adventure, inspired by the Marvel comics of the same name, centers on the special bond that develops between Baymax, a plus-sized inflatable robot, and prodigy Hiro Hamada as they team up with a group of friends to form a band of high-tech heroes.

'Big Hero 6' is the Top Animated Release of 2014 on March 14, 2015

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Marvel continues to pay off for Disney. Big Hero 6 is the top animated release of 2014, making it back-to-back victories in the global box office column for Walt Disney Animation Studios. Big Hero 6 brought in a total of $620 million to claim the 2014 title. The full press release from Disney is included below: 

Today, Walt Disney Animation Studios' Academy Award®-winning Big Hero 6 became the #1 animated title of 2014 with more than $620 million globally. The film, which has earned $221 million domestically, also surpasses $400 million at the international box office this weekend.

Big Hero 6 continues to perform strongly in China, where it opened Feb. 28 and has brought in over $51 million, surpassing Frozen to become the highest grossing animated release ever from Disney or Pixar. In Japan, it has earned more than $75 million and is the second highest grossing Disney animated release ever. It's the second biggest Disney or Pixar animated movie ever released in Korea and Russia, and it's the biggest animated release of all time in Malaysia, Vietnam, Thailand, and Indonesia.

Last weekend, Big Hero 6 surpassed Tangled to become the third biggest Walt Disney Animation Studios release ever globally, behind only Frozen and The Lion King. It is also Walt Disney Animation Studios' third biggest domestic release of all time.

Big Hero 6 debuted in the U.S. on November 7, 2014. Directed by Don Hall and Chris Williams and produced by Roy Conli, this action-packed comedy-adventure, inspired by the Marvel comics of the same name, centers on the special bond that develops between Baymax, a plus-sized inflatable robot, and prodigy Hiro Hamada as they team up with a group of friends to form a band of high-tech heroes.

NORTH AMERICA: 'The Second Best Exotic Marigold Hotel' Moves Into First Place on Thursday with $0.84M; 'CHAPPiE' Falls to Second with $0.81M on March 13, 2015

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By Daniel Garris

Fox Searchlight's The Second Best Exotic Marigold Hotel was up one spot from Wednesday to move into first place on Thursday with $0.843 million. The ensemble comedy sequel was still down a sizable 9 percent from Wednesday, as it took a clear hit from Disney's Cinderella and Warner's Run All Night both entering the marketplace on Thursday night (Thursday night grosses for both new releases will be counted towards their respective Friday performances). The Second Best Exotic Marigold Hotel placed in third for the week with a seven-day start of $12.36 million. That was towards the higher end of pre-release expectations and places the film 25 percent behind the $16.51 million seven-day start of last year's The Hundred-Foot Journey.

Sony's CHAPPiE was down one spot and a sharp 16 percent from Wednesday to fall to second with $0.809 million. The Neill Blomkamp directed sci-fi film took an additional hit from losing IMAX screens to Cinderella on Thursday night. While CHAPPiE placed in first for the week with a seven-day start of $17.61 million, the film performed below its already modest pre-release expectations. CHAPPiE is running a very disappointing 58 percent behind the $42.31 million seven-day take of 2013's Elysium and a slim 3 percent ahead of the $17.10 million seven-day start of 2011's Paul.

Focus held steady in third place with $0.807 million. Warner's romantic heist film starring Will Smith and Margot Robbie was down 5 percent from Wednesday and down a healthy 33 percent from last Thursday. Focus placed in second for the week with $13.67 million. That represented a reasonable 44 percent decline from the film's opening week performance and brings the film's two-week total to $38.23 million.

Fox's Kingsman: The Secret Service grossed $0.732 million to remain in fourth. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth fell just 2 percent from Wednesday and a slim 19 percent from last Thursday. Kingsman finished in fourth for the week with $11.45 million. The film was down only 27.5 percent from the previous week and has grossed a stronger than expected $101.17 million in four weeks.

Fifty Shades of Grey rounded out the day's top five with $0.502 million. Universal's successful erotic romantic drama was down 3 percent from Wednesday and down a solid 37 percent from last Thursday. Fifty Shades of Grey placed in sixth for the week with $7.64 million. That represented a 45.5 percent decline from the previous frame and brings the film's four-week total to a strong $158.48 million.

Meanwhile, Fox's Unfinished Business rounded out its very disappointing first week of release with a tenth place take of $0.346 million on Thursday. The Vince Vaughn led R-rated comedy fell 7 percent from Wednesday's performance. Unfinished Business managed just $6.38 million in its first seven days of release, which placed the film in eighth place for the frame.

NORTH AMERICA: 'CHAPPiE' Reaches $16.8M in Six Days; 'Kingsman: The Secret Service' Shoots Down $100M Domestic Mark on March 12, 2015

mar6.pngSony reports that CHAPPiE added $0.96 million in first place on Wednesday, bringing its six-day total to $16.8 million. Unfortunately, the Neill Blomkamp film is pacing 9 percent behind Source Code and 58 percent behind Elysium through the same points.

The Second Best Exotic Marigold Hotel claimed second place yesterday with $0.93 million. That puts its haul at $11.52 million thus far, 25 percent off the pace of The Hundred-Foot Journey.

In third place, Focus was down 34 percent from last week to $0.85 million on Wednesday. The Will Smith flick has totaled $37.42 million through 13 days of release.

Kingsman: The Secret Service eased just 16 percent from last Wednesday to $0.74 million yesterday, sending the graphic novel adaptation across the $100 million domestic threshold. The Matthew Vaughn-helmed pic's total stands at an impressive $100.44 million as it continues to display strong legs.

Filling out the top five, Fifty Shades of Grey slid 36.5 percent from last week to $0.52 million yesterday. The adaptation's domestic tally stands at $157.98 million.

Meanwhile, Unfinished Business posted $0.37 million on Wednesday. The comedy's six-day gross stands at $6.03 million, 46 percent off the pace of 21 and Over.

 


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