Long Range Forecast: ‘Project Almanac’

Paramount will try to get millennials into theatres this January with Project Almanac, a time-travel flick from producer Michael Bay. Will the sci-fi flick catch on? This week BoxOffice takes a closer look at its commercial prospects.

Project Almanac
(Paramount)

PROS:

– Producer Michael Bay is on fire following the recent success of Transformers: Age of Extinction andTeenage Mutant Ninja Turtles.
The film feels very similar to 2012’s Chronicle, a breakout hit that also featured teens with super powers.
– Opening in January means it could serve as a prime bit of counter-programming to Oscar bait movies.

CONS:

– Teens aren’t a reliable source of attendance these days. They can turn on a film very quickly.
– Will adults over 30 be interested? We doubt it.

admin@jaroop.com

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