Movietickets.Com Teams Up with Sony Pictures Entertainment for Biggest Co-Promotion Deal in Ticketing Company’s History

Leading Advance Movie Ticketing Site Collaborates with Studio with Custom Spots for Four Upcoming Films Starting with This Week's “Smurfs: The Lost Village”

PRESS RELEASE


CULVER CITY, Calif., April 3, 2017 – In the most wide-ranging, longest deal in its history, MovieTickets.com, a leading global provider of remote movie ticketing, has teamed up with Sony Pictures to promote four upcoming 2017 films from Sony Pictures Entertainment, it was announced today by Jeremy Devine, VP of Exhibitor & Studio Relations for MovieTickets.com, and Jeffrey Godsick, EVP Worldwide Partnerships and Brands for Sony Pictures Entertainment.

Beginning with Smurfs: The Lost Village, in theaters Friday, the collaboration continues with Spider-Man: Homecoming, in theaters July 7, 2017, The Emoji Movie, in theaters July 28, 2017, and Jumanji: Welcome to the Jungle, in theaters December 20, 2017.

The promotion will feature co-branded in-theater one-sheets in over 1,000 theaters, as well as an original co-branded commercial for each campaign, to air on over 6,000 screens, on MovieTickets.com, its social channels, and on the syndicated television shows “Made in Hollywood” and “Made in Hollywood: Teen Edition.”

The Smurfs: The Lost Village promotion kicks off the collaboration with a sweepstakes with a grand prize of a trip for two adults to Yellowstone National Park, including airfare, transportation, accommodations, and a zip line and rafting adventure.  No purchase necessary. Void where prohibited. Full sweepstakes rules can be found at MovieTickets.com

Commenting on the announcement, Godsick said, “As we reinvigorate our brands and partnerships into a worldwide business, we’re excited to be forging new ground.  This is the most wide-ranging deal that MovieTickets.com has ever done – it puts our movies front-and-center with audiences and moviegoers where they live: in the movie theater.”

Jeremy Devine added, “MovieTickets.com has enjoyed a long relationship with Sony throughout our company’s history, and we are proud of this new unique collaboration. The studio’s beloved characters, iconic heroes and incredible talent are a great voice to deliver the message that moviegoers have easy access to purchase advance tickets via our seamless online and mobile platforms.”

The collaboration follows on successful collaborations with Sony Pictures on such films as Hotel Transylvania and Cloudy with a Chance of Meatballs 2.

To view the Smurfs: The Lost Village co-branded commercial, visit: www.MovieTickets.com/ASmurfinGoodTime

Boxoffice Staff

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