National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
National Amusements, Inc. and Barco bring immersive cinema concept to the next level
Barco, the worldwide market share leader in digital cinema projection, is the laser projector partner of choice for global movie exhibition company National Amusements, Inc. (NAI). As part of this strategic partnership, NAI will install Barco’s Flagship Laser projectors in all of its premium large format Showcase XPlus auditoriums beginning with 6 of its top theater sites in the Massachusetts, New York and New Jersey areas. In the future, all XPlus auditoriums will feature Barco’s Flagship Laser projection technology.
A game-changer for premium cinema
In the past, NAI selected Barco xenon digital cinema projectors for the digital conversion of select theaters and all XPlus auditoriums in South America. When considering laser projection options for its U.S. XPlus locations, NAI sought a partner that would allow it to offer patrons the best movie presentation possible. This led the company to Barco’s Flagship Laser technology, a game-changer for Showcase XPlus. In addition to new laser projection, Showcase XPlus features high gain floating screens, immersive sound and power-operated fully reclining reserved seats, all of which contribute to a superior moviegoing experience.
“We always have our eye on the latest and greatest technologies in cinema and work to be first in the market to deliver the most excellent and unique experiences to our patrons,” comments Duncan Short, Senior Vice President, U.S.A. & International Operations for NAI. “National Amusements is proud to partner with Barco in this new launch. Barco is a dedicated partner who has mastered the laser projection technology.”
A one-of-a-kind movie experience
Leading in laser