National Amusements Inc. selects Allure, a Christie Company, to add Digital Menu Boards to recently deployed Christie Experiential Network installations

Press Release


Atlanta, GA – (March 28, 2017) Allure, a Christie Digital USA Company (Allure), and leader in activating brands, environments and experiences digitally, announced it has been selected by National Amusements Inc. (NAI), to provide its advanced and comprehensive suite of digital menu board software solutions to the entire circuit of NAI theatre locations in the United States. This agreement is the latest in NAI’s partnership with Allure and Christie, expanding a digital footprint that began with immersive interactive advertising and marketing solutions installed through lobby areas with the Christie Experiential Network (CEN).

This newest agreement will replace existing digital concessions displays with new Allure DMB software and content at 25 locations, providing its theatres with dynamic and engaging Digital Menu Boards (DMBs) designed using Allure’s exclusive data-driven optimization process, which has been proven to drive sales lift and improve ROI.

“We have been very pleased with the initial rollout of Allure and its Christie Experiential Network. Our decision to partner again with Allure to provide our Digital Menu Board solution is based on their unique ability to demonstrate and measure Return-On-Investment using data-driven signage. After a review of the market we believe Allure’s strategy best aligns with our goals to increase revenue while continually seeking innovative improvements to the customer experience,” said Joe Mollo, Senior Vice-President and Chief Information Officer for National Amusements.

Once deployment of the Allure DMBs is complete, NAI theatres will feature an industry-leading digital experience for their patrons – incorporating innovative touch screens, focused sound, image capture, and location-based technology into display presentations ranging from 65″ Interactive Digital Posters and HD Digital Poster Standees to 84″ Interactive Display Units, the signature CEN Herringbone Hero Video Wall and optimized DMBs throughout its locations. “We’re excited to continue our long partnership with the team at NAI,” said Brian Whitney, SVP of Global Sales at Allure. “Their vision for excellence aligns with ours and we look forward to helping them deliver on their goal of exceptional customer experiences by enhancing the digital media in their locations,” Whitney added.

The teams at Allure and NAI are nearing completion of this rollout, which is expected to be completed in April of 2017.

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