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Jonathan Papish @ChinaBoxOffice

 

Mission: Impossible - Rogue Nation kicked off its run by opening #1 in 33 of 40 overseas territories this weekend, grossing an impressive $65 million which is 49% ahead of Ghost Protocol across the same territories. Including NA’s opening weekend of $56 million, the fifth film in the MI franchise is at a solid $121 million worldwide after one frame. 

 

South Korea topped all territories with $17.1 million from 1,201 locations. That’s the biggest opening ever for a Tom Cruise film in Korea and 48% ahead of Ghost Protocol. The UK/Ireland scored $8.7 million for its biggest opening in the MI franchise. Mexico more than doubled Ghost Protocol’s opening with $5.1 million at 680 locations. Taiwan ($5.0M), Australia ($3.9M), Malaysia ($2.7M), and Hong Kong ($2.6) all opened well above Ghost Protocol. Twenty-five markets will release in the coming weeks with all eyes on China opening September 8.

Minions opened well in both Japan and South Korea this week, grabbing $39.1 million (-14%) across 62 territories for an overseas total of $567.3 million and a worldwide total of $854.6 million. Minions is now the 9th highest-grossing animated film of all-time worldwide passing Shrek The Third ($799M). Next up is Ice Age: Continental Drift ($880M). Japan opened at #2 with $6 million behind local manga adaptation Attack on Titan. South Korea opened at #3 with $6.4 million behind MI5 and Assassination. That opening is 5 times bigger than Despicable Me 2’s opening weekend. Germany ($49M cume) and Argentina ($33.8M cume) both held onto #1 for the fifth consecutive weekend, and Minions is the highest-grossing film of all-time (in USD) in Argentina. Five more territories to release: Slovenia (August 13), Italy (August 27), Turkey (September 4), China (September 13), and Greece (September 24).

 

Monster Hunt had another solid weekend in China, taking the top spot with $30.6 million (-41%) despite several new big releases. The live-action/3D animated hybrid family film is already the highest-grossing Chinese language film of all-time in China with $290 million and is closing in on Transformers 4 ($319 million) to become the 2nd highest-grossing film of all-time. Monster Hunt has been the #1 movie in China for its entire release, 17 consecutive days.

Ant-Man hauled off with $20 million (-44%) in its third weekend of overseas release from 50 territories, opening this weekend in Lebanon and South Africa. The Disney/Marvel heist film has grossed $159.5 million overseas and $291.648 million worldwide. This weekend saw strong holds in Europe, highlighted by France (-29%), Spain (-36%) and Germany (-39%). Top grossing territories are the UK/Ireland ($19.9M), Mexico ($13.2M), Brazil ($10.9M), Russia ($10.5M), France ($9.7M), Taiwan ($9.4M), and Australia ($9.3M). Paul Rudd’s Ant-Man opens in Italy on August 12, South Korea on September 3 and Japan on September 19. It is awaiting a confirmed release date in China.

 

Sony’s disappointing Pixels opened in 18 new markets this weekend and grossed $19.8 million (-6%) from ~9,000 screens, bringing the overseas cume to $56.5 million and the global total to $102.11 million. Germany opened with $2.6 million, 9% ahead of Teenage Mutant Ninja Turtles and 57% ahead of Ant-Man. Italy took to the top spot with $1.5 million accounting for a third of this weekend’s market. Peru outperformed MI5 this weekend and opened with $755K. Russia held on to #1 again this weekend for $1.1 million and has already surpassed The Lego Movie with $4.7 million total. Other top performing territories are Mexico ($8M), Brazil ($7.3M), Argentina ($5.1M), South Korea ($4.7M), and France ($3.4M). Pixels hits the start button in UK/Ireland on August 12, Australia on September 10, Japan on September 12, and China on September 15.

 

Disney/Pixar’s Inside Out grossed $17.8 million (-37%) from 51 territories in its seventh weekend of overseas release, lifting the international cume to $272.7 million and the global tally to $602.294 million). Top grossing territories are Mexico ($30.6M), South Korea ($27.2M — the 3rd highest grossing animated release ever behind Frozen and Kung Fu Panda 2, UK/Ireland ($26.6M after just two weekends), Australia ($22.3M — the #3 Pixar release of all-time), France (down 22% this weekend for $21.8M) and Russia ($18.9M). There were no new openings this week. Next weekend sees openings in Taiwan and Lebanon. Italy bows on September 16 and Germany opens October 1.

 

Paper Towns located $6.0 million (-20%) from 3,930 screens in 57 overseas markets this weekend, lifting the international cume to $25.7 million and the global total to $49.5 million. The YA targeted film opened at #5 in Germany with $829K, #4 in the Netherlands with $322K, and #4 in Belgium with $225K. Top grossing territories so far are Brazil ($6.05 million), Mexico ($3.4 million), Australia ($3.35 million), and Venezuela ($1.4 million). Paper Towns opens in 10 additional markets this month with Spain coming August 7, France on August 12, HK on August 13 and the UK/Ireland on August 17.

 

Terminator: Genisys grossed $4.8 million this weekend across 64 territories, lifting the international cume to $230 million and worldwide total to $317.65 million. Japan earned $1.3 million for $19.6 million after a month in release, and Germany made $550K for $8.8 after 4 weekends. China opens on August 23.

 

Jurassic World stomped to $4.4 million (-47%) in 63 territories this weekend, bringing its overseas total to $928 million and its global total to a staggering $1.560 billion. Japan is the final release this Wednesday, August 5. 

 

Ted 2 opened in Spain and Middle Eastern territories this weekend, grossing $3.6 million across 45 territories. The Seth McFarlane helmed sequel has grossed $79.8 million overseas and $160.3 million worldwide. Spain opened in second place with $1.1 million at 350 locations. France and French-Switzerland open on Wednesday.

 

Magic Mike XXL grossed $3.5 million (-44%) from 42 markets this weekend, bringing the international cume to $46.4 million and the global total to $111.17 million. Brazil more than doubled the opening of Magic Mike with $1.2 million from 171 screens, and Germany held well with $1.35 million for a $5.2 million cume after two weekends of release. 

 

Films with $2 million or less overseas this weekend (Weekend Total/Overseas Total/Global Total)

Insidious: Chapter 3 -  $1.5 million/$65.43 million/$117.5 million

Avengers: Age of Ultron - $0.9 million/$941.5 million/$1.398429 billion

Pitch Perfect 2 - $0.59 million/$99.2 million/$283 million

Spy - $0.47 million/$123.56 million/$232.39 million

Trainwreck - $0.29 million/$0.6 million/$80.3 million

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GLOBAL REPORT: 'MI5' Kicks Off To $121M Worldwide, 49% Ahead of 'GHOST PROTOCOL'; 'PIXELS' Freezes in Second Frame; China's 'MONSTER HUNT' Still On The Prowl Nearing $300M

 

Jonathan Papish @ChinaBoxOffice

 

Mission: Impossible - Rogue Nation kicked off by opening #1 in 33 of 40 overseas territories this weekend, grossing an impressive $65 million which is 49% ahead of Ghost Protocol across the same marketplace. Including NA’s opening weekend of $56 million, the fifth film in the MI franchise is at a solid $121 million worldwide after one frame. 

 

South Korea topped all territories with $17.1 million from 1,201 locations. That’s the biggest opening ever for a Tom Cruise film in Korea and 48% ahead of Ghost Protocol. The UK/Ireland scored $8.7 million for its biggest opening in the MI franchise. Mexico more than doubled Ghost Protocol’s opening with $5.1 million at 680 locations. Taiwan ($5.0M), Australia ($3.9M), Malaysia ($2.7M), and Hong Kong ($2.6) all opened well above Ghost Protocol. Twenty-five markets will release in the coming weeks with all eyes on China opening September 8.

Minions opened well in both Japan and South Korea this week, grabbing $39.1 million (-14%) across 62 territories for an overseas total of $567.3 million and a worldwide total of $854.6 million. Minions is now the 9th highest-grossing animated film of all-time worldwide passing Shrek The Third ($799M). Next up is Ice Age: Continental Drift ($880M). Japan opened at #2 with $6 million behind local manga adaptation Attack on Titan. South Korea opened at #3 with $6.4 million behind MI5 and Assassination. That opening is 5 times bigger than Despicable Me 2’s opening weekend. Germany ($49M cume) and Argentina ($33.8M cume) both held onto #1 for the fifth consecutive weekend, and Minions is the highest-grossing film of all-time (in USD) in Argentina. Five more territories to release: Slovenia (August 13), Italy (August 27), Turkey (September 4), China (September 13), and Greece (September 24).

 

Monster Hunt had another solid weekend in China, taking the top spot with $30.6 million (-41%) despite several new big releases. The live-action/3D animated hybrid family film is already the highest-grossing Chinese language film of all-time in China with $290 million and is closing in on Transformers 4 ($319 million) to become the 2nd highest-grossing film of all-time. Monster Hunt has been the #1 movie in China for its entire release, 17 consecutive days.

Ant-Man hauled off with $20 million (-44%) in its third weekend of overseas release from 50 territories, opening this weekend in Lebanon and South Africa. The Disney/Marvel heist film has grossed $159.5 million overseas and $291.648 million worldwide. This weekend saw strong holds in Europe, highlighted by France (-29%), Spain (-36%) and Germany (-39%). Top grossing territories are the UK/Ireland ($19.9M), Mexico ($13.2M), Brazil ($10.9M), Russia ($10.5M), France ($9.7M), Taiwan ($9.4M), and Australia ($9.3M). Paul Rudd’s Ant-Man opens in Italy on August 12, South Korea on September 3 and Japan on September 19. It is awaiting a confirmed release date in China.

 

Sony’s disappointing Pixels opened in 18 new markets this weekend and grossed $19.8 million (-6%) from ~9,000 screens, bringing the overseas cume to $56.5 million and the global total to $102.11 million. Germany opened with $2.6 million, 9% ahead of Teenage Mutant Ninja Turtles and 57% ahead of Ant-Man. Italy took to the top spot with $1.5 million accounting for a third of this weekend’s market. Peru outperformed MI5 this weekend and opened with $755K. Russia held on to #1 again this weekend for $1.1 million and has already surpassed The Lego Movie with $4.7 million total. Other top performing territories are Mexico ($8M), Brazil ($7.3M), Argentina ($5.1M), South Korea ($4.7M), and France ($3.4M). Pixels hits the start button in UK/Ireland on August 12, Australia on September 10, Japan on September 12, and China on September 15.

 

Disney/Pixar’s Inside Out grossed $17.8 million (-37%) from 51 territories in its seventh weekend of overseas release, lifting the international cume to $272.7 million and the global tally to $602.294 million). Top grossing territories are Mexico ($30.6M), South Korea ($27.2M — the 3rd highest grossing animated release ever behind Frozen and Kung Fu Panda 2, UK/Ireland ($26.6M after just two weekends), Australia ($22.3M — the #3 Pixar release of all-time), France (down 22% this weekend for $21.8M) and Russia ($18.9M). There were no new openings this week. Next weekend sees openings in Taiwan and Lebanon. Italy bows on September 16 and Germany opens October 1.

 

Paper Towns located $6.0 million (-20%) from 3,930 screens in 57 overseas markets this weekend, lifting the international cume to $25.7 million and the global total to $49.5 million. The YA targeted film opened at #5 in Germany with $829K, #4 in the Netherlands with $322K, and #4 in Belgium with $225K. Top grossing territories so far are Brazil ($6.05 million), Mexico ($3.4 million), Australia ($3.35 million), and Venezuela ($1.4 million). Paper Towns opens in 10 additional markets this month with Spain coming August 7, France on August 12, HK on August 13 and the UK/Ireland on August 17.

 

Terminator: Genisys grossed $4.8 million this weekend across 64 territories, lifting the international cume to $230 million and worldwide total to $317.65 million. Japan earned $1.3 million for $19.6 million after a month in release, and Germany made $550K for $8.8 after 4 weekends. China opens on August 23.

 

Jurassic World stomped to $4.4 million (-47%) in 63 territories this weekend, bringing its overseas total to $928 million and its global total to a staggering $1.560 billion. Japan is the final release this Wednesday, August 5. 

 

Ted 2 opened in Spain and Middle Eastern territories this weekend, grossing $3.6 million across 45 territories. The Seth McFarlane helmed sequel has grossed $79.8 million overseas and $160.3 million worldwide. Spain opened in second place with $1.1 million at 350 locations. France and French-Switzerland open on Wednesday.

 

Magic Mike XXL grossed $3.5 million (-44%) from 42 markets this weekend, bringing the international cume to $46.4 million and the global total to $111.17 million. Brazil more than doubled the opening of Magic Mike with $1.2 million from 171 screens, and Germany held well with $1.35 million for a $5.2 million cume after two weekends of release. 

 

Films with $2 million or less overseas this weekend (Weekend Total/Overseas Total/Global Total)

Insidious: Chapter 3 -  $1.5 million/$65.43 million/$117.5 million

Avengers: Age of Ultron - $0.9 million/$941.5 million/$1.398429 billion

Pitch Perfect 2 - $0.59 million/$99.2 million/$283 million

Spy - $0.47 million/$123.56 million/$232.39 million

Trainwreck - $0.29 million/$0.6 million/$80.3 million

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Sunday Update: Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Saturday Update: Paramount reports that Mission: Impossible - Rogue Nation earned a solid $20.3 million on opening day Friday, including Thursday night's $4 million start. Yesterday's bow was almost 4 percent stronger than 2011's Rise of the Planet of the Apes ($19.5 million), which also opened in early August. Rogue's first day take is also 22 percent higher than Mission: Impossible III's $16.6 million bow in May 2006, which adjusts to a comparable $20.6 million using 2015 ticket prices. Early word of mouth for the fifth installment in the series is excellent as the pic boasts an "A-" CinemaScore and a 93 percent Flixster user score, one of the three best day-after-release scores among all 2015 releases -- and that's on top of its excellent 93 percent rating from critics. Beyond the film's strong reviews, goodwill from the previous blockbuster installment (Ghost Protocol) is carrying over here. We fully expect long legs throughout the remainder of summer. BoxOffice is projecting an opening weekend around $55 million for the Tom Cruise vehicle.

In second place, the Vacation revamp added $4.5 million on Friday, giving it a domestic total of $10.82 million through three days of play. By comparison, that's 46 percent lower than We're the Millers at the same point. Unfortunately, the comedy sequel isn't finding much traction following negative reviews (28 percent on Rotten Tomatoes) and poor word of mouth (64 percent on Flixster; "B" CinemaScore). BoxOffice is projecting a three-day weekend of $13.9 million for Vacation, which would give it a disappointing overall five-day start of $20.2 million.

Meanwhile, Ant-Man claimed third place yesterday with $3.625 million (off 50 percent from last Friday). That gives Marvel's 12th chapter $123.15 million through 15 days of release. BoxOffice projects a $12.4 million third frame.

Just behind in fourth place, Minions declined 47 percent from last Friday to $3.6 million yesterday. The prequel has now banked $278.8 million domestically. Look for a weekend around $12 million, according to Universal.

Filling out the top five, Pixels sank 65 percent from its opening day last week to $3.15 million yesterday. With an underwhelming eight-day domestic tally of $38.36 million, the Adam Sandler pic is heading toward a sophomore frame around $10.3 million.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources report that Mission: Impossible - Rogue Nation is trending for a possible opening day close to $20 million. If that early projection holds, the well-reviewed Tom Cruise franchise pic could be heading for an opening weekend of $50 million or more.

Meanwhile, Vacation is heading for a three-day frame around $12-13 million, which would give it a disappointing five-day opening south of $20 million. The comedy franchise revival could even potentially rank behind Ant-Man and Minions for the weekend.

Check BoxOffice on Saturday morning for more concrete weekend projections based on the studios' official Friday estimates.

Friday Update #1: Paramount reports this morning that Mission: Impossible - Rogue Nation earned an estimated $4.0 million from Thursday's opening night shows. That's a strong start for the fifth entry in the Tom Cruise franchise, besting the $3.7 million earned by Mad Max: Fury Road in May and nearly matching Dawn of the Planet of the Apes' $4.1 million Thursday start last summer. It remains to be seen how front-loaded the new Mission will be, but with strong reviews, excellent early word of mouth, and an audience that will likely skew older, things are trending toward solid opening weekend.

Meanwhile, Vacation was off 36 percent from opening day to an estimated $2.46 million on Thursday. That's a somewhat sharper drop than the 30.5 percent Wed-to-Thu decline seen by 2013's We're the Millers, putting Vacation a little over 45 percent behind that film's two-day total with $6.28 million.

More to come later today and throughout the weekend.

Thursday Update: Warner Bros. reports that Vacation took in an estimated $3.805 million on opening day Wednesday, including Tuesday's early grosses. By comparison, that's 44 percent below the Wednesday bow ($6.78 million) of August 2013's We're the Millers.

Wednesday Update: Warner Bros. reports that Vacation grossed $1.2 million from last night's early shows. That's a solid start for the franchise sequel, although it falls short of the $1.7 million earned by We're the Millers in August 2013 with its mid-week release. The latter flick went on to tally $37.9 million over its five-day debut (including a $26.4 million three-day weekend). Considering poor reviews are plaguing the Vacation revival, the film won't hit that level of performance in the coming days. At its current pace, a five-day bow below $30 million is looking more likely.

More updates as they come throughout the week and weekend.

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By Daniel Garris

Minions was up two spots from Wednesday to lead the daily box office on Thursday with $2.82 million. The blockbuster 3D computer animated spin-off from Universal and Illumination Entertainment was unchanged from Wednesday and down a solid 41 percent from last Thursday. Minions placed in second for the week with $35.67 million. That represented a sizable 51 percent decline from the previous week and brings the film's three-week total to a very impressive $275.19 million.

Disney's Ant-Man held steady in second place with $2.71 million. The Paul Rudd led superhero film from Marvel fell 10 percent from Wednesday and 42 percent from last Thursday as the film clearly took a hit from the evening launch of Paramount's Mission: Impossible - Rogue Nation. Ant-Man was the week's top film with a weekly take of $38.22 million. The film was down 53 percent from its opening week performance and continues to run towards the lower end of expectations with a solid two-week start of $119.53 million.

Vacation was down two spots and 34.5 percent from its opening day performance to land in third with $2.50 million. The comedy franchise re-launch from Warner Bros. has grossed a modest $6.32 million in its first two days. That is below pre-release expectations and places the film an underwhelming 45 percent behind the $11.49 million two-day midweek start of 2013's We're the Millers. At its current pace, Vacation appears headed for a soft five-day start in the area of $20 million.

Sony's Pixels took in $2.25 million to remain in fourth place. The Adam Sandler led 3D action comedy declined 6 percent from Wednesday. Pixels placed in third for the week with a lackluster seven-day start of $35.21 million. The film is currently running 41 percent behind the $59.52 million seven-day gross of 2013's Grown Ups 2, which is especially disappointing when considering that Pixels has the added advantage of higher priced 3D admissions.

Universal's Trainwreck rounded out Thursday's top five with $1.84 million. The critically acclaimed Amy Schumer led comedy was down 8 percent from Wednesday and down 41 percent from last Thursday. Trainwreck took fourth place for the week with $25.76 million. That represented a 42 percent decline from the film's opening week performance and places the film's two-week total at a strong $70.01 million.

Southpaw and Paper Towns rounded out their first week of release with respective sixth place and seventh place takes of $1.50 million and $1.33 million. The Weinstein Company's Southpaw fell 7 percent from Wednesday, while Fox's Paper Towns was down 6 percent. Southpaw exceeded expectations this week with a fifth place seven-day take of $22.56 million. Paper Towns opened well below expectations with a soft sixth place seven-day start of $17.88 million, though it should be noted that Paper Towns carried the smaller production budget between the two films.

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PRESS RELEASE

Miami, FL Silverspot Cinemas has selected Cielo, a cloud based solution from Cinema Equipment and Supplies (CE+S), to proactively monitor and support their new 11 screen luxury cinema in Coconut Creek, FL as well as their flagship location in Mercato shops in Naples, FL.  Cielo provides cinema managers and owners with circuit wide visibility into their theater operations, immediately influencing operational efficiencies. Cielo delivers proactive real time alerts to any device with an internet connection, enabling the Cielo user to quickly diagnose issues and resolve them before they become lost shows and lost revenue.  "Silverspot Cinemas prides itself on delivering an exceptional customer experience," says Francisco Schlotterbeck, CEO Silverspot Cinemas. "Cielo is a product that aligns with and supports that mission."  Alex Younger, VP of Sales at CE+S speaks highly of the relationship CE+S has built with Silverspot over the past 5 years. "Silverspot's purchase of Cielo speaks volumes of their trust in CE+S to keep their business profitable."  Silverspot is also taking advantage of Cielo's Technical Support offering where they will have access to an extensive knowledge base, integrated support tickets within Cielo and around the clock support.  Alex continues, "It's a great feeling to get Silverspot on board with this product and we can't wait to grow with them as their footprint in the US expands." The Cielo team will be demoing the Cielo product at ShowSouth booth 29 on August 18-19, 2015.  Learn more about Cielo on the Cielo site.

About Cielo Cielo is true proactive monitoring and support. Customers can access Cielo from any device connected to the internet, giving them the freedom to manage the customer experience outside the confines of their offices. Learn more and get started with Cielo today: cielocinema.com

About Silverspot Cinemas: Silverspot Cinemas is a privately held, customer centric company specializing in sophisticated cinemas that offer an enhanced, hassle free entertainment experience in a boutique environment catering to an upscale clientele. Silverpot at Mercato, located in Naples, Florida, marked the initial expansion of Silverspot Cinemas throughout the United States.  Since 2009, in the U.S. Silverspot operates 12 screens in a luxury movie theater located in Naples, FL  and during the first semester 2015 Silverspot will open another two movie theaters in Coconut Creek, FL and Chapel Hill, NC respectively. During 2016, Silverspot Cinemas will start operations in Miami Downtown and Beachwood, Ohio. 

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