IMAX Corporation and Warner Bros. Pictures today announced that they have crossed the $400 million mark at the IMAX box office with films released through the partnership between the two companies. Since June 2003, Warner Bros. Pictures has released 16 titles in IMAX’s format, five of which were in IMAX® 3D, including two live action pictures that were partially converted into 3D with IMAX’s proprietary 2D to 3D conversion technology. All titles were digitally re-mastered into the image and sound quality of The IMAX Experience® using IMAX’s proprietary IMAX DMR® (Digital Re-Mastering) technology. Also included in the tally are the studio’s two original IMAX 3D co-productions.
“Our successful partnership with IMAX has helped to shape an entirely new distribution window and a completely new form of premium cinematic entertainment,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “The IMAX® theatre network has enabled us to generate incremental box office returns, and we are very enthusiastic about our upcoming film slate, which will include both original IMAX 3D programming and our tent-pole releases.”
“The IMAX release adds a layer of excitement to major titles, and with more audiences looking for something special at the movies, we anticipate continued strong box office returns from these theatres internationally,” said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures.
The studio’s Hollywood IMAX releases that contributed to the $400 million milestone and helped shape the IMAX network as a new distribution platform include The Matrix Revolutions, The Matrix Reloaded, Harry Potter and the Prisoner of Azkaban, The Polar Express (in IMAX 3D), Batman Begins, Charlie and the Chocolate Factory, Harry Potter and the Goblet of Fire, V for Vendetta, Poseidon, Superman Returns (in IMAX 3D), The Ant Bully (in IMAX 3D), Happy Feet, 300, Harry Potter and the Order of the Phoenix (in IMAX 3D), Beowulf (international ) and I Am Legend.
The 2008, 2009 and 2010 lineup for Warner Bros. Pictures and IMAX currently include Speed Racer (May 9), The Dark Night (July 18), Harry Potter and the Half Blood Prince (November 21), Under the Sea 3D (February 2009) and Hubble 3D (February 2010).