LOS ANGELES — Leveraging the power of its nationally diverse user base of entertainment consumers, MovieTickets.com, the world’s most powerful Internet movie ticketing service, recently debuted a new service that offers movie marketers actionable data regarding decision-making influences and future movie-going intent.
For the first time, movie-marketing professionals are able to identify key purchase drivers at the point of sale across various film titles and demographic segments. Collecting this information at the time of ticketing enables marketers to hear moviegoers’ valuable first-hand assessments of the impact of marketing stimuli on their purchase decisions.
In addition, the service tracks moviegoers’ awareness, interest, and attendance expectations for movies up to six weeks prior to release. As such, this information allows marketers to assess the real-time effectiveness of a movie marketing campaign.
The Internet has become a standard tool used by moviegoers in connection with movie selection and ticketing. The MPAA reports that 73 percent of U.S. moviegoers who seek out movie information before seeing a film in the theater use the Internet to conduct such research. Additionally, moviegoers who research online are more likely to see a movie on opening weekend, go to the theater more often, and see some movies more than once in the theater.
“Every week, MovieTickets.com’s finger is on the pulse of a nationally representative sampling of moviegoers that set box office trends into motion. As such, we can provide valuable, actionable information for studios and agencies to use to connect with their target audiences as effectively as possible,” said Gary Hiller, President of MovieTickets.com’s Research and Analytics Division. “Our unparalleled ability to survey moviegoers from across the country at key points in time both before and after seeing a film cannot be replicated using traditional, in-person, research methodologies.”