MORRISTOWN, NJ -- Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ: AIXD), the global leader in digital cinema solutions, today announced that Premiere Cinema Corp. (Premiere) will become the second theatre chain to participate in AccessIT's Phase 2 Digital Cinema Deployment Plan for up to 10,000 screens. Premiere's digital cinema deployment will initially comprise 171 of their screens in 13 locations across Texas, Florida and Alabama. Conversions are anticipated to begin in December.
Premiere joins Dickinson Theatres whose 310 screens were recently signed to be a part of AccessIT's Phase 2 Digital Cinema Deployment Plan for a total of close to 500 screens already committed in the Phase 2 Plan to date.
"We are pleased to welcome the Premiere circuit to the AccessIT family," said AccessIT Chairman and CEO Bud Mayo. "We share a vision to improve the movie going experience and to provide choices for Premiere's customers that only digital cinema allows."
"Premiere Cinemas is very excited to step into the digital cinema age and to do so with AccessIT, the world leader's technology and expertise. AccessIT's track record of success, their commitment to bringing the latest and best technology, and their alternative content and live broadcast capabilities make them the right choice for Premiere," said Gary Moore, chief executive officer of Premiere Cinemas.
"Premiere Cinemas is dedicated to continually enhancing the movie-going experience for their audiences," said Chuck Goldwater, President of AccessIT's Media Services Group. "Their innovations in theatre design and operations have been leading the way in the industry, and this is one more giant step in that direction. AccessIT is honored to have been chosen by Gary Moore and Joel Davis and their team to be their partners in entering the digital world."
AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company's studio-supported Digital Cinema rollout plans. Its Phase 2 plan for up to an additional 10,000 screens over three years will provide networked, turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT's unique Library Management Server(R) and Theatre Command Center(R) software. The system will also include, digital projectors and JPEG 2000 media servers from a variety of vendors whose equipment is designed to meet the DCI specifications as well as a demanding set of performance and reliability requirements AccessIT developed through its success with the Phase 1 plan.