New York, N.Y. - Screenvision, the leading innovator in cinema advertising, has just announced that it has finalized a deal with Rave Motion Pictures, a key exhibitor partner with an inventory of 473 screens.
"We are very pleased to announce our continued long-term partnership with a cutting edge partner such as Rave Motion Pictures," says Darryl Schaffer, EVP of Exhibitor Relations. "Their continued support of the Screenvision Network is both exciting and a great signal of our continued momentum in 2009. We are always looking at innovative ways to grow and extend our business, and this deal allows us to do both!"
Under the agreement, Screenvision will have exclusive local, regional and national selling rights to Rave's entire on-screen preshow. The deal also provides Screenvision with the rights to sell in lobby screens and promotions. Rave Motion Pictures owns and operates 30 locations, with major presence in five of the top 20 DMAs: Philadelphia, Dallas, San Francisco, Houston, and Orlando. Rave represents the nation's largest exhibitor chain to have a fully digital network; its state-of-the-art multiplexes and 3D capabilities strengthen Screenvision's 3D technology initiatives.
"Screenvision's partnership with Rave Motion Pictures is a clear indicator of our commitment to continually grow our national network for our many advertisers and partners alike," says Mike Chico, EVP Sales & Marketing. "We continue to see that the Screenvision preshow is one of the best ways for brands to truly connect with today's consumers. In fact, research shows that 75% of all moviegoers enjoy our unique blend of entertainment content and advertising messaging"
Tom Stephenson, President and CEO of Rave added, "Screenvision has been able to maximize our digital technology to drive advertising revenue. They have been a terrific partner for the past seven years and we look forward to a long relationship that will allow us to bring the next generation of cinema innovations to advertisers and moviegoers alike. Screenvision's enthusiasm in exploring new technologies in this space aligns with our strategies for future growth."