Rolls Out the 'Red Carpet' for Moviegoers, Offers First-Ever Auction-Based Loyalty Program

on April 21, 2009

LOS ANGELES, CA --, the worldwide leader in advance movie ticketing, today announced it has launched an auction-based loyalty program for registered moviegoers.

The "Red Carpet Rewards Club," the first of its kind in the movie-ticketing industry, rewards the site's 11 million-plus registered users, and any future registered users, with points each time they purchase tickets at Users can then bid points on three tiers of prizes during monthly auctions.

"We wanted to create a fun and innovative way for our most loyal customers to reap the rewards of their moviegoing," said Walt Borchers, Senior Vice President of Sales and Marketing, "And the innovative program design gives everyone a shot at winning, regardless of the number of points accrued."

Prizes refresh each month and include everything from movie ticket packages and memorabilia to round-trip air fare, shopping sprees and gaming consoles. Consumers are encouraged to check back monthly to view the latest auction items.

Tags:, online ticketing

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