Cineplex Entertainment Adds 31 3D Projectors

on April 22, 2009

TORONTO, ON - Cineplex Entertainment, Canada's leading motion picture exhibitor, is pleased to announce that by May 29th, 2009 a further 31 RealD 3D systems will be added to its theatres across Canada. These systems bring the total number of theatres equipped with RealD 3D technology to 72 which represents 55% of its circuit.

"With more than a dozen 3D films scheduled for release in 2009 and many more in the following years, 3D is a growing force in the motion picture exhibition industry and Cineplex Entertainment is proud to be at the forefront," said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. "With the expansion of 3D in our circuit of theatres, Cineplex Entertainment can offer more guests this completely immersive and premium digital 3D experience in the comfort of their local theatre."

The theatres are equipped with a combination of Christie and Barco DLP cinema projectors. DLP cinema projectors deliver the most visually stunning, razor-sharp
images that movie-goers have ever seen. These digital projection systems are further enhanced with the addition of RealD 3D technology enabling them to also present the latest 3D movies. RealD is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide.

Upcoming digital 3D movies currently scheduled for release in 2009 include Disney/ Pixar's UP, Ice Age: Dawn of the Dinosaurs, G- Force, Final Destination: Death Trip 3D, Cloudy with a Chance of Meatballs, Toy Story and Toy Story 2 (3D double feature), Disney's A Christmas Carol, Planet 51, Avatar, and The Princess and The Frog.

As of May 29th, Cineplex Entertainment will have a total of 161 digital projectors, of which 122 projectors will be enhanced with RealD 3D technology in a total of 72 theatres across Canada.

Tags: cineplex entertainment, reald, 3d, digital cinema

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