San Francisco - Dolby Laboratories, Inc. (NYSE: DLB) today announced that the Sundance Kabuki Cinemas in San Francisco installed Dolby® 3D Digital Cinema in its 160-seat auditorium four in time for Disney/Pixar's Up opening on May 29.
"Sundance Kabuki Cinemas is a destination experience with reserved seating and exciting features including balcony bar seating, the Sundance Kitchen restaurant, and the Bar Bistro," said Nancy Gribler, Executive Vice President of Marketing, Sundance Cinemas. "Dolby 3D is the perfect addition to the Sundance Kabuki cinema experience and I know patrons are going to be impressed with the premium quality the solution provides."
Dolby 3D provides Sundance Kabuki Cinemas with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby's 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and an extremely sharp image. In choosing Dolby 3D, which utilizes standard white screens, the Sundance Kabuki Cinemas avoided the added cost and quality compromise associated with the use of a silver screen for 3D presentations.
In addition, Dolby 3D supports both 3D and 2D presentations without the need for a dedicated 3D auditorium. The system switches effortlessly between 2D and 3D in the same projector and auditorium. Sundance Kabuki patrons can see a 2D movie in the afternoon and a 3D movie can be shown that evening using the same auditorium. With Sundance Kabuki's eye on the environment, Dolby 3D was a natural choice, as the solution uses environmentally friendly passive reusable 3D glasses.
"Beyond the premium viewing experience Dolby 3D now brings to Sundance Kabuki patrons, we are pleased to know that Sundance Cinemas recognizes the environmentally friendly aspects of Dolby's reusable glasses," said Page Haun, Senior Director of Cinema Marketing, Dolby Laboratories. "The Dolby 3D solution fits perfectly into the spirit of Sundance Kabuki, which looks to offer patrons a quality moviegoing experience in an enjoyable entertainment environment."