Regal Entertainment Group Announces Grand Opening Details for River Point Stadium 14

on June 30, 2009

Knoxville, Tennessee - June 30, 2009 - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the world, today announced grand opening details for the new Regal Cinemas in Sheridan, Colorado. River Point Stadium 14 will host preview events with $2 movies for three full days to benefit local charities. The cinema's official grand opening will be Wednesday, July 15 with first-run features including Harry Potter and the Half-Blood Prince. Moviegoers will enjoy free popcorn and free soft drinks with each paid admission July 15 - 23.

"During this exciting summer movie season, we are pleased to open the state-of-the-art Regal River Point Stadium 14 in Sheridan. River Point Stadium 14 increases Regal Entertainment Group's presence in the Denver market to a total of 10 theatres with 120 screens," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "River Point Stadium 14 will open with a weekend of preview events raising money for local charities while offering $2 movies. The preview events culminate in a fireworks show Monday evening July 13th choreographed to songs from great movies of the past. The free fireworks show will light up the sky in Sheridan to celebrate the grand opening."

The new facility is modern in every way, equipped with RealD® 3D to provide true-to-life 3D. RealD is a new generation of digital 3D, giving moviegoers a stunningly realistic movie experience that engages the imagination, activates the senses and invites the audience not only to watch a film, but also step inside the story. Upcoming Digital 3D movies include Disney's G-Force (7/24/09), The Final Destination (8/28/09), and Cloudy With A Chance of Meatballs (9/18/09).

The 14 screen theatre covers approximately 55,000 square feet and includes more than 2,300 seats. Moviegoers will enjoy stadium seating, with each row elevated for an unobstructed view, and high-back rocking chairs feature cupholder armrests which move out of the way to form seats for two.

Everyone is invited to enjoy this new entertainment destination on Saturday, July 11; Sunday, July 12; and Monday, July 13. These preview events will feature $2 movies, $2 popcorn and $2 soft drinks with proceeds benefiting local charities.

PREVIEW EVENTS - $2 Movies, $2 Popcorn, $2 Soft Drinks
Saturday, July 11: "Regal's Popcorn Pep Rally"

Sponsored KUSA NBC 9
Proceeds to benefit VOA "Stuff for Schools" Program
Sunday, July 12: "Read It and See It at Regal"
Sponsored by Denver Post
Proceeds to benefit Variety - The Children's Charity of Colorado
Monday, July 13: "Family Day at Regal"
Sponsored by 95.7 The Party
Proceeds to benefit Adoption Exchange
9:15PM "Salute to Cinema" free outdoor fireworks show choreographed to movie theme songs

Movies & Showtimes

GRAND OPENING: Wednesday, July 15
First-run films including: Harry Potter and the Half-Blood Prince
The Regal Treatment: Enjoy free popcorn & soft drink with paid admission July 15 - 23.

Free T-Shirts: Receive a free Harry Potter T-shirt with the first 100 tickets sold each day at the box office July 17 - 19.

Grand Opening Sweepstakes: Sign-up or use your Regal Crown Club card from July 15 through August 14 for a chance to win a $2,000 MasterCard Gift Card.

River Point Stadium 14 will offer the Regal Crown Club to reward frequent guests. More than 14-million moviegoers have joined this industry-leading loyalty program. Through the Regal Crown Club patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online.

Tags: regal entertainment

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