Green Global Cinema Event Featuring Critically Acclaimed Documentary ‘The Age of Stupid’ and Live Eco Panel Will Inspire Audiences to Action Against Climate Change

on August 27, 2009

Centennial, Colo. - In a "first-of-its-kind" worldwide live event broadcast from New York with live satellite feeds from the Himalayas and a remote Indonesian rain forest, NCM Fathom and Spanner Films present a green global big screen event to movie theaters across the country showcasing a powerful, new look into climate change. The U.S. debut of the eco doc-drama "The Age of Stupid" will be followed by a LIVE discussion with the foremost international environmental leaders and scientists in The Age of Stupid LIVE from New York on Monday, Sept. 21st.

Tickets for The Age of Stupid LIVE from New York on Sept. 21st at 7:30 p.m. Eastern / 6:30 p.m. Central / 5:30 p.m. Mountain and 8:00 p.m. Pacific (tape delayed) are available at participating theater box offices and online here. For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change). Information on the documentary and climate change can be found here.

This unique, one-night, live green carpet event will be simulcast from a solar tent in New York to more than 440 movie theaters. The documentary utilizes dramatization to forecast decades into the future detailing a life where the warnings of climate change were not heeded. The event is part of UN CLIMATE WEEK when world leaders will unite to discuss reforming the world's environmental Kyoto Treaty which is up for review in December. Additionally, the event will also be seen on tape delay to more than 30 countries, marking the first global premiere of its kind.

Following the viewing, director Franny Armstrong ("McLibel," "Drowned Out") and producer Lizzie Gillet will be joined by world-renowned scientists, celebrities and political figures including Kofi Annan, former United Nations Secretary-General and Nobel Peace Prize winner; Gillian Anderson, actor and star of The X Files; and Pete Postlethwaite, actor and star of "The Age of Stupid" for a LIVE and inspiring panel discussion during The Age of Stupid LIVE from New York. Audiences will also hear from field scientists working in the Himalayas and Indonesian rain forest live via satellite. Radiohead's Thom Yorke will wrap up the event with an acoustic performance of the film's title track.

The event will feature a live procession on a green carpet (made of recycled soda bottles) as guests arrive at NYC's Winter Garden by bicycle, solar car, rickshaw, sailboats and other low carbon methods. Local theater audiences are also encouraged to arrive via bicycle, carpool or mass transit to reduce carbon dioxide emissions. The electricity used to power this event will be provided entirely from renewable sources, and all food and drink will be organic and locally sourced.

Presented by NCM Fathom and Spanner Films, in partnership with Greenpeace, and, The Age of Stupid LIVE from New York will be distributed through NCM's exclusive Digital Broadcast Network (DBN)-North America's largest cinema broadcast network-which utilizes digital media, proprietary software and network technologies to deliver digital programming events to nearly 500 theaters nationwide. This eliminates the need to duplicate and deliver film, tape or digital hard drives, thus reducing carbon intensive production processes associated with standard content distribution.

"Our response to climate change will define our generation, in the same way that ending apartheid, overturning slavery or landing on the moon defined earlier generations. At the moment, we are The Age of Stupid, but there is still time to turn things round," said director Franny Armstrong. " We're launching this event in the U.S. and globally, with the aim of inspiring 250 million viewers to leap into action before the world leaders decide our collective fate at the crucial UN Climate Summit in December. All of life on Earth is at stake, so may as well aim high."

"The Age of Stupid," is the four-year epic from Armstrong that utilizes dramatization to forecast decades into the future detailing a life where the warnings of climate change were not heeded. Oscar-nominated Pete Postlethwaite (In the Name of the Father, Usual Suspects) plays a global archivist living in 2055 who takes audiences back through historical footage wondering why we didn't stop global warming when we had a chance.

The Archive is comprised of current news clips about our environmental crisis and six personal interweaving stories from around the world - including an aging tour guide in the Alps watching his terrain disappear to a budding medical student from Nigeria who has no access to clean, running water to a Hurricane Katrina survivor who works for one of the oil companies that contributed to the wipeout of his city.

"The Age of Stupid" was funded by a unique "crowd-funding" partnership, designed by Armstrong, whereby 228 people and groups who care about climate change invested in the documentary, raising nearly $750,000. Each owns a share as do the104 crew members who all worked at extremely reduced wages. The documentary premiered earlier this year in a solar cinema tent in the middle of London's Leicester Square producing just one percent of the carbon dioxide emissions of a standard Hollywood premiere and setting a Guinness World Record for the largest simultaneous event premiere.

The Age of Stupid Live from New York appears on the big screen in high-definition with Cinema Surround Sound in 444 select movie theaters, including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as Arlington Theatre (Santa Barbara, CA), The Carolina (Asheville, NC) and the Palace Cinema 9 (South Burlington, VT) through NCM's digital network.

"The ever growing concerns over global warming reach far into communities across America and Fathom is proud to utilize our Digital Broadcast Network to bring the worlds' foremost experts together to both inform and debate the extent of the crisis and what can be done," said Dan Diamond, vice president of NCM Fathom. "The Age of Stupid LIVE from New York will inspire and engage audiences in local theaters nationwide to join together through greater understanding."

Tags: national cinemedia, fathom, digital broadcast

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