BURBANK, Calif. -- 3ality Digital, LLC, and Cinedigm Digital Cinema Corp. (Nasdaq: CIDM - News) announced they plan to collaborate on a series of alternative 3D entertainment projects that should arrive in theatres nationwide over the course of the next two years.
The companies, which earlier this year joined forces on the first live 3D sports broadcast available to consumers, plan to introduce a minimum of eight projects in the next 24 months. Strong ticket sales for their previous effort -- the live 3D broadcast of college football's national championship game to 80 Cinedigm theatres in 31 states -- confirmed the growing consumer demand for pixel-perfect 3D entertainment experiences.
The game between the University of Florida Gators and the University of Oklahoma Sooners was broadcast live in 3D on Jan. 8, 2009; Cinedigm reported its partner theatres grossed more than four times the best per-screen movie gross that evening.
"This is a tremendous opportunity to build on the success we enjoyed with the FedEx Bowl Championship Series event," said 3ality Digital CEO Sandy Climan. "The millions of moviegoers who have been drawn to recent animated 3D film releases will be astonished by the power of digital 3D technology to transform live-action content as well. The various sports leagues, music producers and other industry executives we are speaking with share our belief that digital 3D will continue to change the way people think about everyday entertainment."
3ality Digital will produce the projects and Cinedigm will distribute and market them through its state-of-the-art CineLive satellite network. Production will be managed by 3ality Digital professionals who are at the forefront of the medium, having contributed not only to the BCS broadcast but also the first live 3D broadcast of an NFL game, the first 3D commercial to air during Super Bowl halftime (SoBe's "Lizard Lake") and the groundbreaking concert film U2 3D.
"This series of 3D productions will create a highly immersive entertainment option that traditional 2D fare simply can't match," said Jonathan Dern, President of Cinedigm Entertainment Group. "Expanding our 3D content offerings allows us to maximize the investment we have made in our industry leading digital cinema network, and to deliver an unparalleled customer experience."