New York, NY - Screenvision, the leading innovator in cinema advertising is expanding its live feed technology to 300 movie theatres across the country by the end of 2010. This technology will allow Screenvision to expand its diverse live event programs and even exhibit live events that are exclusive to cinema. In addition to viewing sports, concerts, arts and news events, the technology also has a corporate application, for live business. Building on the great success of live in-cinema programs like Mets at the Movies and The MSNBC Presidential Inauguration of President Obama, moviegoers can see their favorite teams, musicians, and performers live on a 40 foot screen like never before.
"Screenvision is committed to using its digital national network to deliver top quality entertainment to movie theatres across the U.S. From documentaries, concerts, live sports, comedy we are creating a full spectrum of alternatives to compliment the biggest draw of all, the feature-length movie," said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. "Corporations can also take advantage of this innovative technology by hosting live meetings and events at Screenvision theatres."
Screenvision Programming Services was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision's presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons • 50 States • 50 Days, Ballet Shoes, its partnership with the New York Mets for Mets at the Movies, the Phillies' World Series film with Major League Baseball, the Boston Celtics championship season documentary, Return to the Rafters, MSNBC's coverage of President Obama's Inauguration, Stevie Wonder's "Live at Last", Stand-Up 360 comedy show, the independent film, Unbeatable Harold, the Philadelphia Phillies for Phillies on the Big Screen and the most recent HIT Entertainment children's programming series are examples of previous successes.