Major League Baseball Productions and Screenvision Partner for Premiere of Official 2009 World Series Film

on November 16, 2009

New York, NY - Continuing the strategy to offer theatre exhibitors compelling alternative content programming that drives revenue during off-peak periods, Screenvision, a leading cinema advertising sales, services and content distribution company, will partner with Major League Baseball Productions, the Emmy award-winning in-house production department of Major League Baseball to bring the Official 2009 World Series Film to select New York, New Jersey and Connecticut theatres. The film, chronicling the New York Yankees epic 2009 Championship Season, will be featured at participating Bowtie Cinemas, Clearview Cinemas, Frank Theatres and National Amusements locations on November 23rd at 7:30pm for a one time only event. The historic Ziegfeld Theatre in Manhattan will also hold a public red-carpet event that night with the World Series trophy on display and members of the Yankee organization, including players, in attendance. Patrons of the red carpet event will each receive a free copy of the World Series Film DVD.

In the sports arena, Screenvision has garnered strong success with several initiatives including: Mets at the Movies and Phillies on the Big Screen - live baseball game events in the New York, New Jersey and Philadelphia markets; Return to the Rafters, the story of the 2007-2008 Boston Celtics, which ran at select National Amusements theatres in New England; the documentary UltraMarathon Man: 50 Marathons • 50 States • 50 Days, which was showcased in theatres across the country and last year's Phillies World Series Film.

"Screenvision is committed to our exhibitor partners' success. Our growing alternative content slate provides added entertainment options that bring additional box office revenue during off peak hours. We have found that sports is an area that works extremely well in the theatre," said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. "The Official 2009 World Series Film is an incredible and exciting sports documentary that Yankee fans have been waiting for."

"With our expanded multi-theater HD offering of the World Series Film, Yankee fans can relive the larger-than-life moments of their team's incredible Postseason journey on the big screen in theatres throughout the tri-state area," said Elizabeth Scott, Vice President of Programming of Business Affairs, Major League Baseball Productions. "We're excited to partner with Screenvision, whose network of partner exhibitors has allowed MLB to scale this event up as fan interest has demanded."

Launched in 2007, Screenvision's alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports to documentaries and children's films. Screenvision is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision's High Definition digital network. In 2010, Screenvision's digital network will include 300 locations with live feed capability expanding its live event programming.


Tags: screenvision, major league baseball, digital broadcast

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