Total tweets for January 22nd Openers
Extraordinary Measures zoomed to 528 tweets on Tuesday, almost double its Monday tally of 277. A big factor in this explosion was its premiere which was held on Tuesday and had numerous tweets from people attending or news sources reporting on it. This extra artificial bump will no doubt raise its final ratio. Other films of comparative note include Law Abiding Citizen which had 697 tweets on its Tuesday before release, Men Who Stare At Goats had 691, and Old Dogs had 990 (though its Tuesday was the day before its Wednesday release which dramatically increases tweets). It will be interesting to see where the tweets come in on Wednesday since the premiere buzz has died down but it is looking like i'll have to raise my final tweets estimate to 2,000, and my ratio expectations to 600-700.
Legion remained steady with 671 tweets on Tuesday, up a smidge from Monday's 612. In terms of comparisons, Zombieland had 2,152 tweets on its Tuesday before release, Saw VI had 1,518, The Fourth Kind had 752 and Daybreakers had 1,152. Not the most impressive of numbers considering the comparisons. Tomorrow will be a better indicator but i'm thinking its outlook might be more towards the lower double digits.
Lastly, The Tooth Fairy had a nice increase from 283 tweets on Monday to 352 on Tuesday. By comparison, A Christmas Carol had 1,110 tweets on its Tuesday before release, Planet 51 had 287 and The Spy Next Door had 226. This number is in line with my Monday thoughts of a high teens weekend.
Check back tomorrow to see the Wednesday's numbers and more comparisons.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.