Tweet counts and analysis for Wednesday, January 20th.

Twitter Box Office Update - January 20th, 2010

on January 21, 2010

Total tweets for January 22nd Openers

Extraordinary Measures continued to do very well on Wednesday with 656 tweets, up from 528 the previous day. A large percentage of these tweets were still news about the premiere and about a Reuters article about the true story behind the film. All buzz is good buzz, but I'm not that sold on it since I really don't see a large percentage of its number being actual people saying they want to see the film. By comparison, Law Abiding Citizen had 702 tweets on its Wednesday before release, and Men Who Stare At Goats had 793. It definitely looks better than it had done on Monday though, and as such expect a $3.5 million Friday and $9.5 million weekend.

Legion had a nice swell of buzz on Wednesday as it had 986 tweets, up from Tuesday's 671. In terms of comparisons, Zombieland had 2,991 tweets on its Wednesday before release, Saw VI had 1,926, The Fourth Kind had 873 and Daybreakers had 1,312. A marked improvement from its slow Tuesday but its still running behind Daybreakers which will likely be the most solid comparison. We should see around a 800-859 ratio here which will likely give it $5 million on Friday and $14 million for the weekend.

The Tooth Fairy had 445 tweets on Wednesday, up from 352 on Tuesday. By comparison, A Christmas Carol had 1,088 tweets on its Wednesday before release, Planet 51 had 346 and The Spy Next Door had 342. Solid numbers for the film, but not breakout solid. Given its target audience Its ratio should likely come in at around ~400. As such, with these numbers in light, expect a $5.5 million Friday and $16.5 million for the weekend.

Check back tomorrow to see Thursday's numbers and the final weekend predictions.

Twitter tracking history. (For 2009's ratio history please check here.)


The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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