Flixster and The Hollywood Reporter Enter Strategic Alliance

on January 28, 2010

SAN FRANCISCO and HOLLYWOOD - Leading entertainment industry publication, The Hollywood Reporter (THR) and Flixster, the world's biggest online movie community, today announced a strategic alliance that will bring greater moviegoer insight to the entertainment community - and deliver real-time insider news and content to more than 33 million unique visitors every month.

The agreement between Flixster, which recently acquired movie-review aggregator Rotten Tomatoes, and The Hollywood Reporter will deliver news, reviews, photos, videos, and moviegoer opinions - both to industry influencers and to moviegoers, wherever and whenever they want it. Flixster will also provide THR's audience with access to unique data from millions of moviegoers that illuminate moviegoing patterns and showcase what films audiences are most anticipating and buzzing about.

Under the strategic alliance, Flixster and The Hollywood Reporter will co-brand certain online content, and also plan to work together to produce unique, seasonal movie-information destinations. The first of these, a Flixster-Hollywood Reporter Awards Watch section, is expected to debut in early February, providing exclusive content coverage leading up to the 82nd Academy Awards® on March 7.

"This is a fantastic blend of moviegoers and moviemakers," said Steve Polsky, president and COO of San Francisco-based Flixster. "The Flixster community will gain insider access to the movie industry, and The Hollywood Reporter will be able to take the real-time pulse of the moviegoing community through its access to information and data gathered from Flixster."

Eric Mika, publisher of The Hollywood Reporter, said, "With more and more
consumers focusing on the entertainment industry, we are thrilled to be able to offer proprietary Flixster data and information to our users as the first step in an ongoing relationship. This further differentiates THR's industry-leading coverage, content and analysis. Furthermore, this relationship offers our advertisers extended reach to the passionate movie community."

Polsky and Mika said that Flixster.com, RottenTomatoes.com and THR.com will work together to provide information to users, and that co-branded content will also be available on mobile apps, including programs for the iPhone, Blackberry, Palm Pre and Android devices.

Tags: flixter, hollywood reporter

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