Total tweets for January 29th Openers
Edge of Darkness had another very solid day on Tuesday as it rose to 833 tweets. In terms of comparisons, Law Abiding Citizen had 697 tweets on its Tuesday before release, Surrogates had 450, and Armored had 162. Really looking very rosy for the film based on these numbers and the comparisons. Seems as though a $7 million opening day might be its basement.
When In Rome didn't fare quite so well as it had the slightest of bumps Tuesday to 308 tweets. Continuing with some of the comparisons I drew yesterday: Love Happens had 356 tweets on its Tuesday before release, Everybody's Fine had 115, and Did You Hear About the Morgans? had 249. In addition, one decent comparison which somehow alluded me yesterday was Leap Year. That should pull a younger crowd than the previous three comparisons and be more in line with Rome's audience. Both films are tracking neck and neck (Leap Year had 552 tweets after Monday and Tuesday, Rome has 580), and as such it looks like a high single digit opening might be on the cards here.
Check back tomorrow to see the Wednesday numbers and the early weekend predictions.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.