Total tweets for January 29th Openers
Edge of Darkness was once again very solid on Thursday, bringing in 1,432 tweets, up from Wednesday's 1,291. This gave it 4,101 tweets for the full Monday to Thursday period. By comparison, Law Abiding Citizen had 1,207 tweets on its Thursday before release, and 3,229 for the whole week. It had $7.5 million in receipts from 2,889 theaters for its first Friday for a Twitter ratio of 431. Surrogates had 1,418 on its Thursday and 3,062 for the full week. It managed $5.02 million on its first Friday from 2,951 theaters for a ratio of 609. Lastly, Armored had 453 tweets on its Thursday of release and 1,034 for the full week. Its $2.4 million Friday from 1,915 theaters gave it a ratio of 431. Expect a solid ~500 ratio here and $8.5 million from its Friday receipts and $23.5 million on the weekend.
When in Rome grew to 796 tweets on Thursday, up from Wednesday's 595. That gave it 1,971 tweets for the full Monday to Thursday period. For comparisons I'll stick to Leap Year, though I do think the ratio here will be higher since it appeals and is being pushed to an even younger audience. Leap Year had 505 tweets on its Thursday before release, and 1,401 for the whole week. It managed $3.32 million on its first Friday from 2,511 theaters for a Twitter ratio of 423. For When in Rome I'm going to go with a ~575 ratio estimate and a final prediction of a $3.50 million Friday and $9.5 million over the weekend.
Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.