Total tweets for February 19th Openers
Shutter Island continued to excel on Tuesday with 2,416 tweets. By comparison, The Wolfman got 1,346 tweets on its Tuesday before release, Daybreakers got 1,152 and Legion got 671. The film appears to be also doing well amongst females as the tweet names and profile pictures can attest to which is part of the reason it is zooming as it is; broad appeal. Yes it will mean a higher ratio, but also greater potential. $10 million Friday really does seem like the basement here.
Check back tomorrow to see the Wednesday numbers and the early weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.