Cop Out barely edged out The Crazies on Friday with a solid $6 million in receipts. This gave it a very respectable Twitter ratio of 469 from its 2,815 tweets. This was very close to my estimate of $5.5 million and a ~525 ratio. This ratio indicates that it did well with older and younger audiences alike, especially males which is no surprise considering the players involved. This easily makes for the best opening Director Kevin Smith has seen in his career and he can no doubt thank the ever present draw of Bruce Willis.
The Crazies impressed on Friday with a solid $5.9 million. This led to a Twitter ratio of 849, which was right in line with my estimated 900 and $5.5 million. Very solid business considering its modest $20 million budget, as such the studio will no doubt be very pleased.
Check back tomorrow for a preview of the upcoming weekend's wide release films: Alice In Wonderland and Brooklyn's Finest. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.