Total tweets for March 5th Openers
Alice In Wonderland had a whopping 17,743 tweets reference it on Wednesday. By comparison, Where The Wild Things Are had 4,710 tweets on its Wednesday before release, Percy Jackson and The Olympians had 5,212. Alice is also really burning up the charts on Twitter already today, raking in over 15,000 tweets by 10AM EST. With the explosion still yet to come with solid midnight showing business it could end up at 40,000 to 50,000 tweets today alone. Needless to say this is going to be massive on Friday, and probably frontloaded similar to Wild Things or slightly more thanks to the huge buzz surrounding it and people rushing out to see it at midnights and on its first day. Expect a $30 million Friday and $81.5 million for the three day frame.
Brooklyn's Finest had another very solid day with 1,317 tweets on Wednesday. In terms of comparisons, Armored scored 246 tweets its Wednesday before release, and Edge of Darkness had 1,291. It now appears to be on pace for a 5,500+ tweet week, which should allow it to reach $5 million on Friday night and $12.5 million for the weekend.
Check back tomorrow to see the Thursday numbers and final predictions for the weekend. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.